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ActiveCampaign Account Overview
This dashboard gives you a full overview of all your ActiveCampaign marketing and sales metrics.
ActiveCampaign
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ActiveCampaign is an all-in-one customer relationship management (CRM) platform that offers email marketing, automation, lead scoring, and salesforce integration, helping businesses effectively engage and nurture their customers through personalized marketing campaigns.
The perfect overview of your intelligence-driven marketing and sales.
Active Campaign offers integrated email marketing, marketing automation, and small business CRM. You can send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.
With Databox, your most important Active Campaign KPIs will be transformed into meaningful insights and delivered to your mobile, Apple Watch, TV display or Slack channels. One of the key benefits of Databox is the ability to combine multiple data sources in one place. Be on top of the marketing campaigns, take actions, remain organized and stay in control of a complex marketing process.
- Metrics & Templates
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metrics35
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ActiveCampaign
New Contacts
NewNew Contacts is a metric that measures how many new leads or prospects have been added to your ActiveCampaign account within a certain timeframe, typically on a daily or weekly basis.
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ActiveCampaign
Tag
NewContacts by Tag metric shows the total number of contacts associated with a specific tag. It enables you to segment your audience and tailor your communications to specific groups of people based on their interests or behaviors.
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ActiveCampaign
Contacts
NewContacts represent individuals or organizations present in your ActiveCampaign account who have opted in to receive communication from you. The Contacts metric tracks the number of unique email addresses or unique individuals/organizations in your account.
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ActiveCampaign
Active Contacts
NewActive Contacts metric refers to the total number of contacts in your ActiveCampaign account who have engaged with your emails or other marketing campaigns during a specific period. It helps to measure the effectiveness of your campaigns and the size of your engaged audience.
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ActiveCampaign
List
NewContacts by List is a metric that shows the number of contacts present in a specific list in ActiveCampaign. It helps to track the growth of a particular list and analyze the engagement level of the contacts in that list.
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ActiveCampaign
Unsubscribed Contacts
NewThe Unsubscribed Contacts metric indicates the number of contacts who have opted-out or unsubscribed from your email campaigns, and are no longer eligible to receive future communications.
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ActiveCampaign
Deals
NewThe Deals metric in ActiveCampaign tracks the progress of sales opportunities or deals through the sales pipeline, giving visibility into the status of each deal and the likelihood of closing.
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ActiveCampaign
Clicks by Campaign
NewClicks by Campaign is a metric in ActiveCampaign that measures the number of clicks on links within emails sent as a part of a specific campaign. It helps assess the effectiveness of a campaign in engaging subscribers and driving traffic to a website or landing page.
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ActiveCampaign
Opens by Campaign
NewThe Opens by Campaign metric measures the number of times an email campaign has been opened by recipients.
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ActiveCampaign
Sent Emails by Campaign
NewThe Sent Emails by Campaign metric measures how many emails were sent out during a specific campaign. It helps track the overall reach of a campaign and can be used to evaluate its effectiveness in terms of driving engagement and conversions.
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ActiveCampaign
Bounced Contacts
NewThe Bounced Contacts metric represents the number of emails that were not delivered to the intended recipient due to factors such as invalid email addresses or full inboxes.
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ActiveCampaign
List
NewActive Contacts by List metric provides the number of active contacts currently subscribed to a specific list. It helps measure effectiveness of email campaigns on specific audience segments.
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ActiveCampaign
By Campaign Metrics
NewThe Campaigns metric in ActiveCampaign measures the efficacy of email marketing campaigns by tracking statistics such as open rates, click-through rates, and conversions.
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ActiveCampaign
Open/Read Campaigns
NewOpen/Read Campaigns metric refers to the number of emails from a campaign that have been opened or read by recipients. It provides insights into the effectiveness of email marketing campaigns in engaging subscribers and driving conversions.
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ActiveCampaign
Title
NewDeals by Title is a metric that measures the number of deals based on their stage title in your ActiveCampaign pipeline, providing you with an overview of the distribution of deals throughout the sales process.
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ActiveCampaign
Forms Submissions
NewThe Forms Submissions metric in ActiveCampaign measures the number of forms submitted on your website or landing pages, providing insight into lead generation and engagement from website visitors.
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ActiveCampaign
Won Deals Count
NewWon Deals Count metric refer to the total number of deals won within a specified timeframe. It helps businesses gauge their sales performance and success rate in converting leads into paying customers.
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ActiveCampaign
Unsubscribers by Campaign
NewThe Unsubscribers by Campaign metric shows the number of contacts who have unsubscribed from a specific email campaign. It helps to measure the effectiveness of the campaign and understand which content or messaging may be causing recipients to opt-out.
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ActiveCampaign
Automations
NewAutomations metric measures the number of active automations in your ActiveCampaign account. This includes workflows, automations created with the automation builder, and site tracking automations.
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ActiveCampaign
Won Deals Amount
NewThe Won Deals Amount metric in ActiveCampaign measures the total value of deals that have been marked as "won" within a specified time period. This metric is useful for tracking the financial impact of successful sales efforts.
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General
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DescriptionActiveCampaign is an all-in-one customer relationship management (CRM) platform that offers email marketing, automation, lead scoring, and salesforce integration, helping businesses effectively engage and nurture their customers through personalized marketing campaigns.
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CategoriesMarketing Automation, Email Marketing
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Statusstable
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Date Added2017-09-25
Specification
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API Version3
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API Documentation
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API Change Log
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API Status Page
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API Marketplace
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Authentication Methodother
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Shareable ConnectionYes
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Time ZoneUTC
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Datasets AvailableYes
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Media Creatives AvailableNo
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Metric Builder AvailableNo
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Potential data discrepancy issue with Dimensional Metrics in case of identical names for multiple dimensions (campaigns, automations, etc.)
When there are multiple campaigns, automations (or other similar entities) with the same name available in the Active Campaign Data Source, Databox distinguish these entities by appending the ID of the entity between parenthesis next to the original name – e.g. Campaign Name (Campaign_ID). The ID is only appended if more than one entity with the same dimension value is available in the Data Source. If all of them are unique, then the ID will not be appended to the dimension text.
If any data discrepancy appears for appended IDs, validate data by inspecting the ID added to the original name in Databox and comparing it to the ID at the end of the URL within opened report in ActiveCampaign account.
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Metric values not sorted by date in a Table for Dimensional Metrics
Active Campaign Dimensional Metrics such as Sent Emails/Opens/Clicks by Campaign are of Current Metric type, which means that no historical data is available for dates before the Metric is first used in Databox account. Due to this API limitation, all dimensions are pushed to the same date and time, therefore it’s not possible to sort dimensions by date on a Table.
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