How GBG Streamlined Client Reporting and Saved Hundreds of Hours with Databox

The Challenge: Data Disconnected and Difficult to Manage

Before Databox, GBG relied on Google Data Studio (now Looker Studio) for client reporting. However, the platform lacked critical integrations outside of the Google ecosystem, which created a major bottleneck for Nik and his team.

“We were exporting data manually every month just to populate dashboards,” Nik explained. “It took an enormous amount of time and left little room for deeper insights.”

This lack of real-time data access and integration not only slowed internal operations but also limited GBG’s ability to deliver meaningful insights to clients. The team spent most of their time organizing and cleaning data instead of interpreting it to influence strategy.

Finding a Solution

The turning point came when GBG prioritized offering more consistent and insightful reporting to clients. Nik and his team explored several alternatives to Looker Studio, including Supermetrics and Tableau. It was through a partner’s recommendation that they discovered Databox.

“What sold us was the dynamic deck capabilities,” Nik shared. “We needed to automate our client reports without losing time to manual entry. Databox did exactly that.”

Once they began testing Databox, the difference was clear. It offered superior data visualization, easier integrations, and a more intuitive experience.

Implementing Databox

GBG originally planned to onboard clients to Databox over a 12-month period. But due to the ease of use and the time saved, they finished onboarding all clients in just three months.

“We started with a few high-impact clients, but the setup was so fast and beneficial that we accelerated our rollout across the board,” said Nik.

Initial concerns about switching platforms, especially from a free tool to a paid solution, quickly disappeared. “Once we saw how much time we were saving, the investment was more than justified.”

The Results: From Manual Work to Strategic Insight

Since implementing Databox, GBG has seen massive improvements:

• Real-time access to data has eliminated delays and bottlenecks.
  
• Quarterly reporting is now possible for every client, not just a select few.
  
• One person can manage all dashboards and reporting for dozens of clients.
  
• Templates and dynamic fields streamline the reporting process and spark new ideas.
  
• Teams spend more time analyzing data and delivering insights instead of preparing it.

“We used to be the bottleneck. Now everyone can access what they need, when they need it. That’s been huge for internal alignment and client satisfaction.”

Nik also noted that better data access has transformed client conversations. “When we sit down to review reports, we’re able to have more meaningful discussions. The data sparks ideas and new strategies.”

Nik’s Advice for Others

“Just try it,” Nik advises. “Databox has been everything we wanted and more. I never had to convince our team; once they saw what was possible, they were in.”

When asked how he’d feel if Databox was taken away, Nik didn’t hesitate: “I’d be pretty upset. I honestly don’t know how we’d replace what we have now.”