Website Performance Benchmarks

Explore monthly updated industry benchmarks to compare your website performance metrics to companies like yours and identify areas for improvement. Access essential digital metrics like impressions, clicks, CTR, and bounce rate from integrations including Google Analytics 4, GSC, and Google My Business.

Key Website Performance Metrics Benchmarks by Industry

Choose your industry and compare website performance benchmarks to understand your performance relative to others. The table displays key website performance metrics categorized by industry, showing the median performance as well as the top and bottom 25% of companies. The median represents the middle point where half the companies perform better and half perform worse, while the top 25% highlights industry leaders and the bottom 25% shows where there is the most room for improvement.
Marketing and Advertising
Web and Services
Technology
Sports and Fitness
Retail
Ecommerce & Marketplaces
Apparel & Footwear
Finance
Marketing and Advertising
Web and Services
Technology
Sports and Fitness
Retail
Ecommerce & Marketplaces
Apparel & Footwear
Finance
Metric Median Bottom 25% Top 25%
Bounce Rate
Google Analytics 4
 45.64% 35.61% 56.46%
Average Session Duration
Google Analytics 4
 0d 0h 2m 0d 0h 1m 0d 0h 3m
Engagement Rate
Google Analytics 4
 54% 43.61% 64.46%
CTR
Google Search Console
 0.86% 0.35% 2.03%
Phone Calls
Google Business Profile
 8.5 1 76
Views
Google Business Profile
 523 264 1.49K
Average Session Duration
Google Analytics 4
 0d 0h 2m 0d 0h 1m 0d 0h 3m
Engagement Rate
Google Analytics 4
 53.49% 41.89% 64.06%
New Users
Google Analytics 4
 1.9K 418 8.07K
Bounce Rate
Google Analytics 4
 46.56% 36.39% 58.11%
Impressions
Google Search Console
 65.75K 10.6K 199.06K
CTR
Google Search Console
 0.71% 0.44% 1.82%
Average Session Duration
Google Analytics 4
 0d 0h 2m 0d 0h 1m 0d 0h 3m
Bounce Rate
Google Analytics 4
 46.66% 33.9% 57.81%
Engagement Rate
Google Analytics 4
 53.54% 43% 66.38%
CTR
Google Search Console
 1.19% 0.65% 2.02%
Impressions
Google Search Console
 118.19K 25.97K 460.06K
Website Clicks
Google Business Profile
 0 0 0
Average Session Duration
Google Analytics 4
 0d 0h 2m 0d 0h 1m 0d 0h 4m
Engagement Rate
Google Analytics 4
 57.13% 49.45% 65.32%
CTR
Google Search Console
 2.85% 1.83% 4.17%
Impressions
Google Search Console
 41.91K 14.82K 126.61K
New Users
Google Analytics 4
 4.99K 777 16.96K
Average Session Duration
Google Analytics 4
 0d 0h 2m 0d 0h 2m 0d 0h 3m
Bounce Rate
Google Analytics 4
 40.05% 29.33% 49.42%
Engagement Rate
Google Analytics 4
 60.05% 50.6% 70.91%
CTR
Google Search Console
 1.55% 0.91% 2.45%
Clicks
Google Search Console
 3.53K 1.31K 10.46K
Impressions
Google Search Console
 213.25K 67.74K 641.9K
Average Session Duration
Google Analytics 4
 0d 0h 2m 0d 0h 2m 0d 0h 3m
Bounce Rate
Google Analytics 4
 40.03% 28.79% 48.17%
Engagement Rate
Google Analytics 4
 59.86% 51.83% 71.57%
New Users
Google Analytics 4
 7.28K 1.57K 44.87K
Sessions
Google Analytics 4
 9.04K 2.33K 72.75K
Bounce Rate
Google Analytics 4
 40.14% 33.5% 47.82%
Average Session Duration
Google Analytics 4
 0d 0h 2m 0d 0h 2m 0d 0h 3m
Engagement Rate
Google Analytics 4
 60.29% 52.2% 68.32%
CTR
Google Search Console
 2.35% 1.11% 3.22%
Clicks
Google Search Console
 6.78K 915 19.03K
Impressions
Google Search Console
 206.55K 55.67K 765.15K
Average Session Duration
Google Analytics 4
 0d 0h 2m 0d 0h 1m 0d 0h 3m
Bounce Rate
Google Analytics 4
 49.12% 38.23% 58.05%
Engagement Rate
Google Analytics 4
 50.29% 41.72% 61.38%
CTR
Google Search Console
 1.35% 0.82% 3.14%
Impressions
Google Search Console
 76.29K 12.16K 322.5K
Website Clicks
Google Business Profile
 53 24 179

Explore Website Performance Benchmarks by Business Type

Compare web performance across different business types such as eCommerce, Agencies, B2B, and SaaS. The table showcases metrics for each category, featuring median values, leaders in the top 25%, and those in the bottom 25%, giving a clear picture of where each sector excels and where it can enhance its performance.
Agency
B2B
Ecommerce
Enterprise
SaaS
B2C
Marketplace
Agency
B2B
Ecommerce
Enterprise
SaaS
B2C
Marketplace
Metric Median Bottom 25% Top 25%
Average Session Duration
Google Analytics 4
 0d 0h 2m 0d 0h 1m 0d 0h 3m
Bounce Rate
Google Analytics 4
 47.78% 36.38% 58.76%
Engagement Rate
Google Analytics 4
 52.37% 41.54% 63.79%
CTR
Google Search Console
 0.9% 0.32% 2.06%
Impressions
Google Search Console
 81.56K 14.63K 410.58K
Clicks
Google Search Console
 630 129 3.44K
Average Session Duration
Google Analytics 4
 0d 0h 2m 0d 0h 1m 0d 0h 3m
Bounce Rate
Google Analytics 4
 45.96% 35.29% 56.55%
Engagement Rate
Google Analytics 4
 54.36% 43.94% 64.93%
CTR
Google Search Console
 1.27% 0.64% 2.3%
Website Clicks
Google Business Profile
 71 31 141
Total Reviews
Google Business Profile
 30 15 110
Engagement Rate
Google Analytics 4
 58.56% 48.42% 68.91%
Average Session Duration
Google Analytics 4
 0d 0h 2m 0d 0h 2m 0d 0h 3m
Bounce Rate
Google Analytics 4
 41.51% 31.74% 51.6%
CTR
Google Search Console
 1.45% 0.84% 2.7%
Impressions
Google Search Console
 160.44K 38.09K 525.94K
Website Clicks
Google Business Profile
 120 55 370
Average Session Duration
Google Analytics 4
 0d 0h 2m 0d 0h 1m 0d 0h 3m
Engagement Rate
Google Analytics 4
 52.19% 41.91% 63.29%
Bounce Rate
Google Analytics 4
 48% 36.79% 58.61%
CTR
Google Search Console
 1.37% 0.71% 2.71%
Impressions
Google Search Console
 115.78K 35K 381.86K
New Users
Google Analytics 4
 3.02K 960 10.4K
Average Session Duration
Google Analytics 4
 0d 0h 2m 0d 0h 1m 0d 0h 3m
Bounce Rate
Google Analytics 4
 48.81% 38.81% 58.73%
Engagement Rate
Google Analytics 4
 51.67% 41.63% 61.58%
CTR
Google Search Console
 1% 0.56% 1.9%
Impressions
Google Search Console
 157.36K 34.86K 473.99K
Sessions
Google Analytics 4
 4.22K 1.04K 19.32K
Bounce Rate
Google Analytics 4
 42.98% 33.33% 52.09%
Engagement Rate
Google Analytics 4
 56.91% 48.02% 66.83%
Average Session Duration
Google Analytics 4
 0d 0h 2m 0d 0h 2m 0d 0h 3m
CTR
Google Search Console
 1.42% 0.82% 2.58%
Impressions
Google Search Console
 140.03K 31.9K 493.43K
Clicks
Google Search Console
 1.86K 425 6.69K
Engagement Rate
Google Analytics 4
 55.08% 50.12% 65.31%
Average Session Duration
Google Analytics 4
 0d 0h 2m 0d 0h 2m 0d 0h 3m
Bounce Rate
Google Analytics 4
 44.55% 34.53% 49.59%
CTR
Google Search Console
 1.53% 0.88% 2.84%
Clicks
Google Search Console
 1.72K 323 6.22K
Impressions
Google Search Console
 129.25K 20.05K 407.22K

Looking for a benchmark for a specific metric or industry? Try Benchmark Explorer and browse benchmarks for specific metrics, 100+ industries, or integrations like Google Analytics 4, HubSpot + 70 more.

Learn More: How Does Your Website Perfomance Stack Up Against Others in Your Industry?

How do you know if your web performance is good? For example, your website’s click-through rate is 4.2%, is that good?  Is your bounce rate too high? Are your conversions too low? With our online tool for benchmarking you easily see where you stand. Learn to track and compare key website metrics like page load time, user engagement rates, and bounce rates. These insights help you figure out what’s working, what’s not, and where you can improve. It’s all about making your site better and keeping up with the competition.

3 Key Benchmarking Areas For Web Performance You Should Consider

  • Google Analytics Benchmarks

    Use Google Analytics to track and compare your site’s data against industry standards. Our benchmarks help integrate GA4 metrics for quick insights seamlessly.

  • Website Performance KPIs

    Compare performance KPI metrics across benchmark groups to see how yours stack up against similar companies in your industry.

  • Website Engagement Rate Benchmarks

    Assess your site’s engagement rate by comparing it with those of similar websites in your industry. Benchmark groups help you understand where you stand.

Find and Save Benchmarks right inside the Databox app

The Benchmarks feature in the Databox app delivers real-time insights from anonymized data across thousands of companies. With this you’ll be able to compare your favorite data. Quickly identify your strengths and areas for improvement, leverage industry insights for strategic planning, and use solid data to validate your expertise with clients.
Start 14-Day Trial: Create Your First Dashboards and Compare Benchmarks No credit card required. Your data is safe and secure with Databox.

Benchmark Your Go-To Tools for Website Performance Measurement

With Databox Benchmarks, you can seamlessly benchmark your website’s performance using the tools you trust. Get a comprehensive view of how you compare against industry standards and competitors, focusing on critical metrics that drive success.

Databox enables you two ways of benchmarking, one by benchmarking your digital metrics within our dashboards itself and the second by using the Benchmark Explorer where you can save your favorite benchmarks. Always have a quick overview or select specific metrics to compare in reports. Reports allow you to connect your data sources to visualize performance in a graph, effectively highlighting trends and comparisons across different industries.

Google Analytics 4 Bounce Rate
GA4 bounce rate benchmarks

Most Popularly Benchmarked Metrics for GA4:

Use GA4 to draw comparisons with industry benchmarks and gain insights into user behavior and traffic statistics. Most popular benchmark metrics for GA4 are engagement rate, average session duration, and bounce rate.

GSC Click-Through Rate
google search console ctr benchmarks

Most Popularly Benchmarked Metrics for GSC:

Leverage GSC to benchmark your website’s search performance, seeing how you compare to peers. Most popular benchmarked metrics for GSC are CTR (click through rate), impressions, and clicks.

Google Business Page Views
google business profile views benchmarks

Most Popularly Benchmarked Metrics for GBP:

Employ GBP to assess and benchmark your business’s visibility and engagement as a tool to measure the local web performance. Most popular benchmarked metrics for GBP are views, engagement actions, and total reviews.

Start 14-Day Trial: Create Your First Dashboards and Compare Benchmarks

Seamlessly Benchmark, Track, Visualize, and Report on Key Web Performance Metrics (KPIs)

With Databox you can streamline your data management in one intuitive platform. Effortlessly benchmark your performance against industry standards while you track and visualize key metrics. Generate comprehensive reports to understand trends, make informed decisions, and drive business growth—all from a single application.

Compare just about any web metric in your account against competitors.

Customize your benchmark data by industry, company type, size, and revenue to see metrics that matter to you. Save and compare benchmarks over time, and quickly visualize how you stack up against competitors with color-coded charts—green for leading, red for trailing.

benchmarks in databox dashboard

Visualize web performance and compare directly on your dashboards

Viewing benchmark data can be game-changing, but seeing where your company’s efforts rank against those benchmarks is where the real value lies. In Databox you can view benchmark lines on dashboards, include them in your reports and scorecards.

Expert Insights: The Most Important Website Performance KPI Metrics

Unlock the full potential of your website by focusing on key performance indicators (KPIs) that truly matter. Our experts have curated a list of essential website performance metrics to help you measure and optimize your site’s performance effectively. By understanding and tracking these KPIs, you can enhance user experience, boost conversion rates, and drive success for your website.

Most Important Website Performance KPIs

Page Load Time

A critical metric as it affects user satisfaction and SEO rankings; faster pages result in better engagement and conversions.

Average Session Duration

The average amount of time users spend on your site during a visit. Longer sessions can indicate more engaging content or effective user engagement.

Bounce Rate

Measures the percentage of visitors who navigate away from the site after viewing only one page. A high bounce rate could indicate that the site content or layout is not engaging enough.

Mobile Traffic

Measures the percentage of total site traffic that comes from mobile devices. With the increasing prevalence of smartphones, optimizing for mobile is essential.

Conversion Rate

The percentage of visitors who complete a desired action on your site, such as signing up for a newsletter. This is a direct measure of your site’s effectiveness at achieving its goals.

Top Exit Pages

Identifies the last pages viewed before a user leaves your site. Analyzing these pages can help improve content or user experience to reduce abandonment.

Traffic Sources

Identifies where your visitors are coming from, whether through search engines, direct visits, social media, or referral sites. Understanding this helps tailor marketing strategies.

Page Views per Session

Shows the average number of pages viewed during a session. Higher values may indicate that users find the website content compelling and navigable.
Start 14-Day Trial: Create Your First Dashboards and Compare Benchmarks

How Databox Benchmarks Are Already Transforming The Industry With The Help Of Our Partners

Benchmark Groups are an invaluable and user-friendly tool that allows you to create your own groups and compare your business performance metrics with data from similar companies, helping to identify strengths and weaknesses. This comparison provides crucial industry-specific insights and performance standards. Through our unique approach of combining co-branded surveys with shared benchmark insights, we’re helping agencies gain a deeper understanding of the market and fine-tune their strategies more effectively.

The benefits of our Benchmark Partner Program

  • Create original content that AI can’t match, and watch as our partners’ social media posts receive significantly more engagement. Reach out to prospects in innovative ways, moving beyond traditional pain-point pitches to involve them in your research. This has boosted response rates from below 5% to over 30%.
  • Reach out to prospects in innovative ways, moving beyond traditional pain-point pitches to involve them in your research.
  • Upselling services to existing clients has become much easier. Using KPI benchmarks, we help you engage in strategic planning and set realistic goals with your clients for the next 6 months to a year.
  • We are turning (benchmark) conversations with clients into upsell opportunities – for example, one client realized they need to focus on improving their lead management and tracking, the inside marketer for another client recently asked us for ways to improve their marketing. And, we’re just getting started with discovery calls for our clients.

  • The benchmark data proved invaluable as it provided a broader perspective, filling in knowledge gaps for the clients about their performance context—something they initially lacked. This not only established our credibility but also facilitated a consultative selling approach where the clients effectively sold themselves on our solutions

Browse Benchmark Groups
 Join Benchmark Group Partners

Instantly Benchmark Your Company’s Performance

Gain valuable insights that will help your business make better decisions around strategy, goal setting, and overall performance. Start a 14-day trial of our Growth plan and get access to a suite of AI-powered features, including benchmarks.

Start 14-Day Growth Plan Trial Now

Website Performance Benchmark FAQs?

Got questions about Databox and our Benchmark Groups? Browse our FAQ to learn how we can help you benchmark and compare your website performance metrics.

What is Databox?

Databox is a powerful business analytics software that allows you to create customized, interactive dashboards. It helps you gather, analyze, and present data from various sources in one unified platform, making it easier to monitor performance and make data-driven decisions.

What kind of data can I visualize with Databox?

Databox allows you to benchmark a variety of business metrics, including sales performance, marketing analytics, and financial metrics. You can compare these against industry standards to measure your company’s performance metrics.

Which website performance benchmarks can I compare?

With our benchmarks, you can compare an extensive range of metrics from GA4 (Google Analytics 4) and GSC (Google Search Console), incorporating not only user engagement and website performance metrics but also GBP (Google Business Profile) metrics for localized performance analysis. This includes metrics like local search visibility and engagement rates from local users. Access to all these metrics is available for free with a Benchmark Groups account, allowing you to comprehensively evaluate your website’s performance across various dimensions.

Do I need any technical skills to use Databox?

No, you don’t need any technical skills to use Databox. Our intuitive drag-and-drop builder and one-click templates make it easy for anyone to create and customize dashboards. Plus, we offer super support and an assisted setup service to help you get started and make the most of the platform.

How can Databox help improve decision-making?

Databox helps improve decision-making by providing real-time, data-driven insights. Our AI-powered summaries highlight key performance changes and offer ideas for improvement, while interactive features allow you to drill down into the data for a deeper understanding. This enables more informed and timely decisions.

How secure is my data with Databox?

Your data is secure with Databox. We offer enhanced security features such as Force SSO, Two-Factor Authentication, and Advanced Password Protection to ensure your data is protected at all times.

Can I use Databox on mobile devices?

Yes, Databox is fully mobile-ready. You can access and view with your dashboards in our mobile app, ensuring you have critical data at your fingertips no matter where you are. Also our Databox web app is responsive and should work on most mobile devices with larger screens. But for the best experience, please use a desktop device.

What kind of support and resources are available?

Databox provides extensive support and resources, including customer support, tutorials, and an assisted setup service. Our super support team is always ready to help you get started and answer any questions you may have.

Can I create dashboards combining data from different sources?

Yes! In fact, we recommend doing this to get a comprehensive view of performance. Inside the dashboard builder, you can swap through different data sources you’ve connected and pull whatever metrics you need right into your dashboard.

Is using Databox Benchmark Groups Free?

Yes, joining Databox Benchmark Groups is free. You can access and compare a wide range of metrics using the data from thousands of companies, all at no cost. This allows businesses of any size to benchmark their performance against industry standards without any financial commitment.

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