Live Social Media Benchmarks: Compare Metrics Across Top Platforms

Explore monthly updated 2024 social media benchmarks to see how you are performing on on LinkedIn, Facebook, Instagram, YouTube, and TikTok. Check important numbers like engagement rates and follower growth & more with each social media benchmark. See how your profiles stack up against others in your industry. Use this info to find areas for improvement and make your social media strategies even better.

Social Media Industry Benchmarks in 2024 (updated monthly)

See how your social media profiles stack up against others in your industry. Our industry benchmarks tables show you the median (middle score), where half the profiles do better and half do worse, plus the top 25% and bottom 25% performers. These insights help you adjust your strategies on social networks like Instagram and Facebook to match what’s working best in your industry.
Marketing and Advertising
Health & Wellness
Technology
Arts & Crafts
Retail
Restaurants
Finance
Marketing and Advertising
Health & Wellness
Technology
Arts & Crafts
Retail
Restaurants
Finance
Metric Median Bottom 25% Top 25%
Followers
LinkedIn Company Pages
 1.89K 743 5.29K
Impressions
LinkedIn Company Pages
 1.85K 420 5.08K
Post Engagements
Facebook Pages
 406.5 57 3.62K
Post Impressions
Facebook Pages
 9.75K 845 153.8K
Total Followers
Instagram Business
 992.5 196 4.16K
Impressions
Instagram Business
 4.13K 402 34.89K
Page Impressions
Facebook Pages
 12.62K 447 202.17K
Post Engagements
Facebook Pages
 100 7 9.94K
Total Followers
Instagram Business
 0 0 0
Website Clicks
Instagram Business
 15.5 4 304
Profile Visits
Instagram Business
 267 77 2.18K
Impressions
Instagram Business
 14.15K 1.37K 107.66K
Followers
LinkedIn Company Pages
 4.29K 1.26K 14.33K
Total Engagements
LinkedIn Company Pages
 11.28K 8.69K 32.45K
Post Reach
Facebook Pages
 921 94 113.89K
Post Impressions
Facebook Pages
 7.25K 488 364.34K
Total Followers
Instagram Business
 2.14K 781 9.52K
Impressions
Instagram Business
 5.2K 319 93.7K
Impressions
Instagram Business
 0 0 0
Reach
Instagram Business
 0 0 0
Profile Visits
Instagram Business
 0 0 0
Website Clicks
Instagram Business
 0 0 0
Page Impressions
Facebook Pages
 0 0 0
Post Reach
Facebook Pages
 0 0 0
Impressions
LinkedIn Company Pages
 4.07K 782 13.27K
Clicks
LinkedIn Company Pages
 296.5 40 736
Page Impressions
Facebook Pages
 108.39K 8.46K 567.06K
Page Reach
Facebook Pages
 84.64K 4.37K 437.19K
Post Reach – Organic
Facebook Pages
 1.4K 502 7.66K
Reach
Instagram Business
 37.04K 1.41K 248.66K
Post Reach
Facebook Pages
 18.81K 1.41K 56.56K
Total Page Likes
Facebook Pages
 0 0 0
Page Reach
Facebook Pages
 29.1K 1.43K 235K
Impressions
Instagram Business
 12.28K 1.91K 37.32K
Reach
Instagram Business
 0 0 0
Website Clicks
Instagram Business
 0 0 0
Followers
LinkedIn Company Pages
 1.35K 654 7.1K
Impressions
LinkedIn Company Pages
 1.53K 441 5.37K
Post Impressions
Facebook Pages
 11.08K 2.84K 76.81K
Post Engagements
Facebook Pages
 304 15 2.35K
Watch Time
YouTube
 0d 0h 0m 0d 0h 0m 0d 0h 0m
Views
YouTube
 224 48 3.75K

Social Media Benchmarks By Business Type in 2024 (updated monthly)

See how your social media efforts measure up across different types of businesses, like eCommerce and B2B. Our reports show you the median performance, highlight the top performers, and point out those needing improvement. This gives you a clear way to understand how your engagement and content strategies are doing on platforms like YouTube and LinkedIn compared to similar businesses.
Agency
B2B
Ecommerce
Enterprise
SaaS
B2C
Marketplace
Agency
B2B
Ecommerce
Enterprise
SaaS
B2C
Marketplace
Metric Median Bottom 25% Top 25%
Followers
LinkedIn Company Pages
 2.41K 697 4.97K
Total Followers
Instagram Business
 1.53K 319 4.16K
Total Followers
Facebook Pages
 1.14K 358 3.49K
Impressions
Instagram Business
 7.14K 483 88.64K
Impressions
LinkedIn Company Pages
 2.05K 450 6.55K
Clicks
LinkedIn Company Pages
 71 8 544
Followers
LinkedIn Company Pages
 3.21K 1.05K 8.24K
Impressions
LinkedIn Company Pages
 3.19K 740 9.63K
Clicks
LinkedIn Company Pages
 203 29 893
Total Followers
Facebook Pages
 2.83K 845 6.56K
Following
Instagram Business
 201.5 140 887
Total Followers
TikTok Organic
 7.46K 220 34.93K
Followers
LinkedIn Company Pages
 2.64K 1.84K 5.55K
Impressions
LinkedIn Company Pages
 2.25K 662 7.41K
Total Followers
Facebook Pages
 0 0 0
Post Reach
Facebook Pages
 68.75K 1.12K 335.37K
Total Followers
Instagram Business
 10.02K 989 40.76K
Watch Time
YouTube
 2d 8h 45m 0d 4h 49m 29d 1h 16m
Followers
LinkedIn Company Pages
 5.29K 1.42K 24.54K
Total Impressions
LinkedIn Company Pages
 148.56K 30.5K 416.39K
Total Page Likes
Facebook Pages
 1.84K 684 6.08K
Post Reach – Organic
Facebook Pages
 1.19K 237 3.34K
Website Clicks
Instagram Business
 6 0 107
Profile Visits
Instagram Business
 182 23 4.15K
Followers
LinkedIn Company Pages
 3.35K 1.02K 8.24K
Impressions
LinkedIn Company Pages
 2.8K 616 7.77K
Total Followers
Instagram Business
 0 0 0
Page Impressions
Facebook Pages
 2.31K 389 36.94K
Post Impressions – Organic
Facebook Pages
 0 0 0
Watch Time
YouTube
 0d 16h 16m 0d 3h 16m 6d 7h 36m
Followers
LinkedIn Company Pages
 1.76K 511 7.25K
Company Home Page Views
LinkedIn Company Pages
 107 40 294
Impressions
LinkedIn Company Pages
 2.16K 560 7.42K
Total Followers
Facebook Pages
 4.19K 948 9.92K
Total Followers
Instagram Business
 4.85K 925 25.17K
Total Followers
TikTok Organic
 17.66K 883 34.93K
Followers
LinkedIn Company Pages
 2.21K 812 14.35K
Impressions
LinkedIn Company Pages
 2.32K 576 7.3K
Total Followers
Instagram Business
 0 0 0
Impressions
Instagram Business
 9.1K 1.29K 119.11K
Watch Time
YouTube
 5d 21h 35m 0d 4h 49m 15d 14h 53m
Views
YouTube
 3.75K 2.09K 16.06K

Looking for a specific social media metric or industry comparison? Explore our Benchmark Explorer to dive into detailed benchmarks for a wide array of specific metrics from over 100 industries and all major social media platforms, including Facebook, Instagram, LinkedIn, YouTube, and TikTok.

Learn More: How Do Your Social Media Efforts Compare Across Platforms?

Figuring out how well your social media is doing can be tough. For example, if your Instagram engagement rate is 3%, is that a good way to measure success? Is your video view rate on YouTube where it should be? What about your follower growth on TikTok? With our benchmarking tools, you can easily see where your strategies are working well and where they might need some improvement. Understanding these numbers is the best way to make your social media presence stronger and stay ahead of the competition.

3 Key Social Media Benchmarking Areas to Consider

  • Traffic Metrics

    Track and compare metrics like reach and impressions across different social media platforms. These metrics help you understand the extent of your content’s visibility and are essential for gauging brand awareness.

  • Engagement Metrics

    Analyze engagement rates, likes, comments, shares, and overall interaction rates. These metrics are crucial indicators of how effectively your content resonates with your audience and prompts active participation.

  • Conversion Metrics

    Evaluate conversion rates from social media activities, including clicks to a website, sign-ups, or direct sales attributed to specific posts or campaigns. This helps in assessing the ROI of your social media efforts and guiding resource allocation for maximum impact.

By focusing on these key areas, you can turn your social media benchmarks into actionable insights. This helps you optimize your strategies, increase user engagement, and boost conversion rates from your social media efforts. By analyzing metrics like post engagement rate, average engagement for profiles you will get a better overview for your social media engagement. With this you can find the best way to enhance your performance. Each set of metrics provides a different way to look at how you’re doing, helping you understand the impact of your posting frequency and post types and how effective your social media strategy really is.

Find and Save Benchmarks right inside the Databox app

The Benchmarks feature in the Databox app delivers real-time insights from anonymized data across thousands of companies. With this you’ll be able to compare your favorite data. Quickly identify your strengths and areas for improvement, leverage industry insights for strategic planning, and use solid data to validate your expertise with clients.
Create Your First Dashboards and Compare Benchmarks No credit card required. Your data is safe and secure with Databox.

Benchmark Your Go-To Social Media Tools for Performance Measurement

With Databox Benchmarks, seamlessly gauge the performance of your social media strategies using trusted platforms. Gain a comprehensive view of how your engagement, reach, and conversion metrics compare against industry standards and competitors.

Databox offers two main methods of benchmarking: directly within our dashboards for immediate metric tracking and through the Benchmark Explorer for in-depth comparative analysis. You can save your favorite benchmarks, allowing for quick overviews or detailed metric comparisons in your reports. Visualizing these metrics in graphs helps highlight trends and variances across different industries.

LinkedIn followers
linkedin followers benchmarks

Most Popularly Benchmarked Metrics for LinkedIn:

Utilize LinkedIn to assess key engagement indicators and network growth metrics. The most commonly benchmarked metrics on LinkedIn include post engagement rate, follower growth rate, and content reach. These metrics are vital for gauging your content’s impact and your profile’s growth within the professional community.

Facebook followers
facebook followers benchmarks

Most Popular Benchmarked Metrics for Facebook:

Facebook benchmarks focus on interaction metrics that reflect audience behavior. Key metrics include page likes, post shares, comments, and overall engagement rate. These indicators help understand how well your content resonates with your audience and drives engagement.

Instagram followers
instagram followers benchmarks

Most Popularly Benchmarked Metrics for Instagram:

Leverage Instagram to track visual content performance and user engagement. Highly monitored metrics include likes, comments, story views, and hashtag performance. These metrics are essential for analyzing how effectively your visual content engages with the Instagram community.

YouTube avg. % viewed
youtube avg procentage viewed benchmarks

Most Popularly Benchmarked Metrics for YouTube:

Use YouTube benchmarks to evaluate video performance and channel health. Popular metrics include video view count, subscriber count growth, and average watch time. These statistics are crucial for understanding how your video content performs and how effectively it retains viewer interest.

TikTok video views
tiktok video views benchmarks

Most Popularly Benchmarked Metrics for TikTok:

On TikTok, key benchmarks focus on content virality and viewer engagement. Common metrics include video views, shares, likes, and comment rates. These insights are vital for assessing how well your content trends on the platform and engages with a largely younger audience

Create Your First Dashboards and Compare Benchmarks

Seamlessly Benchmark, Track, Visualize, and Report on Key Social Media Metrics

With Databox, streamline your social media data management within one intuitive platform. Effortlessly benchmark your performance against industry standards while tracking and visualizing essential metrics such as engagement rates, follower growth, and content reach across platforms like Facebook, Instagram, LinkedIn, YouTube, and TikTok. Generate comprehensive reports to understand trends, make informed decisions, and drive growth—all from a single application.

Compare just about any social metric in your account against competitors

Customize your benchmark data by industry, company type, size, and revenue to focus on metrics critical to your strategy like Instagram Analytics Benchmarks, Facebook Engagement Benchmarks, and TikTok Virality Benchmarks. Save and review benchmarks over time, and quickly see how you measure up against competitors with color-coded charts—green for leading, red for areas needing improvement.

benchmarks in databox dashboard

Visualize social metrics and compare directly on your dashboards

Visualizing your social media performance can provide transformative insights. In Databox, view benchmark lines directly on your dashboards, integrating this data into your reports and scorecards. This immediate feedback helps you understand at a glance where your company’s efforts stand compared to industry benchmarks, aiding in strategic adjustments to enhance your Social Media Metrics Comparison and YouTube Channel Metrics effectively.

Expert Insights: Key Social Media Performance KPIs

Keeping track of the right Social Media Key Performance Indicators (KPIs) is super important for making your social media strategy better. By focusing on these key metrics and using social media benchmarks, you can boost audience engagement, improve your content, and grow your social media presence. Understanding what drives user engagement helps you reach your goals. Here are the top KPIs that matter most across major social media platforms, giving you a clear picture of how your social media is doing.

Most Important Social Media KPIs to Monitor

Engagement Rate Load Time

Measures the level of audience interaction through likes, comments, shares, and saves. High engagement rates are indicative of content that resonates well with your audience.

Follower Growth Rate Session Duration

Tracks the speed at which your follower base increases, helping gauge brand popularity and audience growth effectiveness.

Click-Through Rate (CTR) on Posts

The percentage of people who click on a link within your post. This metric is crucial for understanding how effectively your content drives traffic to your website or campaign-specific landing pages.

Conversion Rate from Social Media Traffic

Measures how many conversions (defined by actions like sign-ups, purchases, or downloads) are generated from social media activities. It highlights the ROI of your social strategies.

Video View Rate (Specific to platforms like YouTube and TikTok)

Tracks how many views your videos receive and how long people watch them. This is crucial for platforms where video content is predominant.

Story Engagement Rate (Specific to platforms like Instagram and Facebook)

Measures interaction with stories, including replies and swipes, indicating the effectiveness of this more temporary content format.

Brand Mention Volume Sources

Counts how often your brand is mentioned across social platforms. Increases in mention volume can indicate rising brand awareness.

Share of Voice Views per Session

Compares the volume of conversation about your brand to the competition. This metric helps understand your visibility in comparison to competitors.
Create Your First Dashboards and Compare Benchmarks

How Databox Benchmarks Are Already Transforming The Industry With The Help Of Our Partners

Benchmark Groups are an invaluable and user-friendly tool that allows you to create your own groups and compare your business performance metrics with data from similar companies, helping to identify strengths and weaknesses. This comparison provides crucial industry-specific insights and performance standards. Through our unique approach of combining co-branded surveys with shared benchmark insights, we’re helping agencies gain a deeper understanding of the market and fine-tune their strategies more effectively.

The benefits of our Benchmark Partner Program

  • Create original content that AI can’t match, and watch as our partners’ social media posts receive significantly more engagement. Reach out to prospects in innovative ways, moving beyond traditional pain-point pitches to involve them in your research. This has boosted response rates from below 5% to over 30%.
  • Reach out to prospects in innovative ways, moving beyond traditional pain-point pitches to involve them in your research.
  • Upselling services to existing clients has become much easier. Using KPI benchmarks, we help you engage in strategic planning and set realistic goals with your clients for the next 6 months to a year.
  • We are turning (benchmark) conversations with clients into upsell opportunities – for example, one client realized they need to focus on improving their lead management and tracking, the inside marketer for another client recently asked us for ways to improve their marketing. And, we’re just getting started with discovery calls for our clients.
  • The benchmark data proved invaluable as it provided a broader perspective, filling in knowledge gaps for the clients about their performance context—something they initially lacked. This not only established our credibility but also facilitated a consultative selling approach where the clients effectively sold themselves on our solutions.
Browse Benchmark Groups
 Join Benchmark Group Partners

Instantly Benchmark Your Company’s Performance

Gain valuable insights that will help your business make better decisions around strategy, goal setting, and overall performance. Start a 14-day trial of our Growth plan and get access to a suite of AI-powered features, including benchmarks.

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FAQs on Social Media Performance Benchmarks

Got questions about Databox and our Benchmark Groups? Browse our FAQ to learn how we can help you benchmark and compare your social media metrics.

What is Databox?

Databox is a powerful business analytics software that allows you to create customized, interactive dashboards. It helps you gather, analyze, and present data from various sources in one unified platform, making it easier to monitor performance and make data-driven decisions. With Databox, you can also visualize key metrics, track progress towards your goals, report on your findings, set and revise targets, benchmark your performance against industry standards, and even forecast future trends.

Is Databox Benchmark Groups Free?

Yes, joining Databox Benchmark Groups is free. You can access and compare a wide range of metrics using the data from thousands of companies, all at no cost. This allows businesses of any size to benchmark their performance against industry standards without any financial commitment.

What kind of data can I visualize with Databox?

With Databox, you can visualize a wide range of social media data across platforms like Facebook, Instagram, LinkedIn, YouTube, and TikTok. This includes metrics such as engagement rates, follower growth, content reach, click-through rates, and conversions, allowing you to comprehensively assess your social media performance.

Which social media performance benchmarks can I compare?

You can compare benchmarks such as engagement rate, follower growth, post interactions, video views, and many other key performance indicators across different industries and platforms. This helps you understand how your social media metrics stack up against competitors and industry averages.

How often are social media benchmarks updated in Databox?

Social media benchmarks in Databox are updated monthly to reflect the most current data, ensuring you have access to the latest information to gauge your performance effectively.

Can I customize benchmarks based on specific goals for my social media campaigns?

Yes, Databox allows you to customize benchmarks based on specific goals, whether you’re aiming to increase engagement, boost follower count, or improve conversion rates. This customization helps you focus on the metrics that matter most to your campaign’s success.

What insights can I gain from social media benchmarks for improving my strategies?

By analyzing social media benchmarks, you can identify strengths and weaknesses in your current strategies, learn from the best-performing content in your industry, and adjust your tactics to better target your audience. This can lead to improved content engagement, more effective ad spend, and ultimately, stronger overall performance on your social media channels.

Do I need any technical skills to use Databox?

No, you don’t need any technical skills to use Databox. Our intuitive drag-and-drop builder and one-click templates make it easy for anyone to create and customize dashboards. Plus, we offer super support and an assisted setup service to help you get started and make the most of the platform.

How can Databox help improve decision-making?

Databox helps improve decision-making by providing real-time, data-driven insights. Our AI-powered summaries highlight key performance changes and offer ideas for improvement, while interactive features allow you to drill down into the data for a deeper understanding. This enables more informed and timely decisions.

How secure is my data with Databox?

Your data is secure with Databox. We offer enhanced security features such as Force SSO, Two-Factor Authentication, and Advanced Password Protection to ensure your data is protected at all times.

Can I create dashboards combining data from different sources?

Yes! In fact, we recommend doing this to get a comprehensive view of performance. Inside the dashboard builder, you can swap through different data sources you’ve connected and pull whatever metrics you need right into your dashboard.

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