PPC Benchmarks: Compare Your Ad Campaign Metrics Against Industry Standards

Explore the latest monthly updates on industry benchmarks to compare your PPC performance across key platforms like Google Ads, LinkedIn Ads, and Facebook Ads. Access vital metrics such as quality score, impressions, click-through rate (CTR), cost per click (CPC), and return on ad spend (ROAS). Whether you’re focused on driving traffic, enhancing conversions, or maximizing revenue, our benchmarks provide the insights you need to optimize your PPC strategies effectively.

PPC Benchmarks By Industry

Choose your industry to explore PPC benchmarks and assess how your campaigns compare to others. The section features a table that highlights key PPC metrics, including Impressions, Click-through Rate (CTR), Cost Per Click (CPC), and Conversion Rate by displaying median performance, identifying the middle point where half of the companies perform better and half perform worse. It also outlines the top and bottom 25% of companies, spotlighting industry leaders and areas with the most room for improvement. This data provides a clear benchmark to strategize and optimize your PPC efforts effectively.
Marketing and Advertising
Web and Services
Technology
Sports and Fitness
Retail
Restaurants
Apparel
Construction
Finance
Marketing and Advertising
Web and Services
Technology
Sports and Fitness
Retail
Restaurants
Apparel
Construction
Finance
Metric Median Bottom 25% Top 25%
Avg. CPC
Google Ads
 1.45197 0.56272827584535 3.6597984097587
CTR
Google Ads
 0.0337455 0.015549 0.064922
Cost / Conversion
Google Ads
 49.319266038787 15.250079228696 140.12974
Average CPC
LinkedIn Ads
 4.0178496765913 1.666167 11.672613
Average CTR
LinkedIn Ads
 0.00773 0.003914 0.013229
CPC (All)
Facebook Ads
 0.48045038214888 0.23209763328696 0.989829
Avg. CPC
Google Ads
 1.3998556488 0.46278002998261 2.5274064181876
Cost / Conversion
Google Ads
 63.222336 19.481742896209 230.00176481325
CTR
Google Ads
 0.058275 0.033367 0.085357
CPC (All)
Facebook Ads
 0 0 0
Reach
Facebook Ads
 0 0 0
Conversion Rate
Google Ads
 0 0 0
Average CPC
LinkedIn Ads
 4.91716 2.1265271273155 13.423737425983
Average CTR
LinkedIn Ads
 0.006142 0.003643 0.015197
Avg. CPC
Google Ads
 1.4493312362782 0.60971 3.688938
CTR
Google Ads
 0.036692 0.017971 0.077627
CTR (Link Click-Through Rate)
Facebook Ads
 0.0076485 0.003936 0.009761
CPC (All)
Facebook Ads
 0.6236285 0.259053 1.0320416546017
CTR
Google Ads
 0.033956 0.020792 0.098844
Avg. CPC
Google Ads
 0.72787649666087 0.40502888932162 1.2477295620174
Cost / Conversion
Google Ads
 25.450261508835 4.8403905456369 44.687920465148
CTR (All)
Facebook Ads
 0.0162025 0.010352 0.029911
CPC (All)
Facebook Ads
 0.61828589379269 0.336548 0.791027
CPM
Facebook Ads
 0 0 0
Avg. CPC
Google Ads
 0.87995708431106 0.38060055735652 1.737783
CTR
Google Ads
 0.027178 0.014719 0.059911
Cost / Conversion
Google Ads
 27.066041121014 8.2402278974261 55.733858
CPC (All)
Facebook Ads
 0.35966330032373 0.14356830711608 0.855724
CTR (Link Click-Through Rate)
Facebook Ads
 0.010624 0.007671 0.013585
Cost
Google Ads
 3212.2118144908 1432.7623114589 11653.121545
Avg. CPC
Google Ads
 0.640058 0.159124 2.1525503339478
CTR
Google Ads
 0.0452605 0.02002 0.070305
Cost / Conversion
Google Ads
 7.0256693605929 1.169736 81.926272
Conversions
Google Ads
 517.9547845 39.459418 1349.233333
Cost
Google Ads
 1103.7839792406 361.847082 4007.1096522221
Clicks
Google Ads
 2525 376 15870
Avg. CPC
Google Ads
 0.45418764601492 0.22201 0.85973400073023
CTR
Google Ads
 0.028118 0.019634 0.060118
Cost / Conversion
Google Ads
 13.111264160605 8.4117576082783 27.564208
CPC (All)
Facebook Ads
 0.3955984854278 0.23732069704348 0.53677318511306
CTR (Link Click-Through Rate)
Facebook Ads
 0.011768 0.006644 0.015551
Purchases Conversion Value
Facebook Ads
 38827.52 9081 131162.31
Avg. CPC
Google Ads
 1.726328 0.90956858709565 4.829528
CTR
Google Ads
 0.041047 0.020438 0.085591
Cost / Conversion
Google Ads
 65.087678891439 24.351674 125.145455
Cost
Google Ads
 1854.076741 858.39380811385 5026.197079
CPC (All)
Facebook Ads
 0.47900397443843 0.26777514055652 0.82708551586087
CTR (Link Click-Through Rate)
Facebook Ads
 0.016161 0.005884 0.020042
Avg. CPC
Google Ads
 1.446103 0.525284 2.81119
CTR
Google Ads
 0.054271 0.019271 0.081895
Cost / Conversion
Google Ads
 78.517009 9.319591 159.769287
Average CPC
LinkedIn Ads
 3.025325 1.301735 8.3574181280696
Average CTR
LinkedIn Ads
 0.012584 0.005242 0.014745
CPC (All)
Facebook Ads
 0.44265889064577 0.154471 0.733741

PPC Benchmarks By Business Type

Examine PPC performance metrics like Click-through Rate (CTR), Cost Per Click (CPC), and Conversion Rate across different business types such as eCommerce, Marketing Agencies, B2B, and SaaS. Our table highlights median values and pinpoints the top and bottom 25% of performers in each category, providing a clear snapshot of where opportunities lie to optimize ad spending and enhance campaign outcomes in each sector.
Agency
B2B
Ecommerce
Enterprise
Saas
B2C
Marketplace
Agency
B2B
Ecommerce
Enterprise
Saas
B2C
Marketplace
Metric Median Bottom 25% Top 25%
Followers
LinkedIn Company Pages
 3023.5 794 5808
Total Followers
Instagram Business
 1283 325 4634
Total Followers
Facebook Pages
 1259 359 3098
Impressions
Instagram Business
 0 0 0
Impressions
LinkedIn Company Pages
 2716.5 599 6802
Clicks
LinkedIn Company Pages
 96 11 480
Followers
LinkedIn Company Pages
 3487 1211 9943
Impressions
LinkedIn Company Pages
 4004 1031 12267
Clicks
LinkedIn Company Pages
 243.5 31 786
Total Followers
Facebook Pages
 2639.5 807 6672
Following
Instagram Business
 168 107 1561
Total Followers
TikTok Organic
 0 0 0
Followers
LinkedIn Company Pages
 2360 1903 6619
Impressions
LinkedIn Company Pages
 3362 1173 10797
Total Followers
Facebook Pages
 0 0 0
Post Reach
Facebook Pages
 48457 1056 348027
Total Followers
Instagram Business
 11995.5 752 47728
Watch Time
YouTube
 164040 24900 1418700
Followers
LinkedIn Company Pages
 8131 1966 25823
Total Impressions
LinkedIn Company Pages
 0 0 0
Total Page Likes
Facebook Pages
 1922.5 212 6117
Post Reach – Organic
Facebook Pages
 942 409 3150
Website Clicks
Instagram Business
 3.5 0 70
Profile Visits
Instagram Business
 231 26 2638
Followers
LinkedIn Company Pages
 3821 1147 10454
Impressions
LinkedIn Company Pages
 3526 763 11298
Total Followers
Instagram Business
 1574.5 258 4418
Page Impressions
Facebook Pages
 1784 309 27315
Post Impressions – Organic
Facebook Pages
 0 0 0
Watch Time
YouTube
 43860 7740 397020
Followers
LinkedIn Company Pages
 2124 787 10657
Company Home Page Views
LinkedIn Company Pages
 100.5 42 231
Impressions
LinkedIn Company Pages
 2762 1029 9996
Total Followers
Facebook Pages
 3879 546 19141
Total Followers
Instagram Business
 10510 752 30899
Total Followers
TikTok Organic
 0 0 0
Followers
LinkedIn Company Pages
 5172 1232 15066
Impressions
LinkedIn Company Pages
 2986 952 8902
Total Followers
Instagram Business
 0 0 0
Impressions
Instagram Business
 0 0 0
Watch Time
YouTube
 0 0 0
Views
YouTube
 8340 1888 48071

Looking for specific PPC metrics to benchmark your campaigns? Explore our Benchmark Explorer for a deep dive into PPC metrics like Click-through Rate (CTR), Cost Per Click (CPC), Conversion Rate, and Return on Ad Spend (ROAS). Compare your performance across Google Ads, LinkedIn Ads, and Facebook Ads with industry benchmarks from over 100 industries, helping you refine and optimize your advertising strategies effectively.

Learn More: Enhancing Your PPC Strategy Across All Platforms

Are your PPC efforts effectively driving traffic, conversions, and revenue? Whether it’s Google Ads, LinkedIn Ads, or Meta Ads, understanding how your metrics compare to industry benchmarks can reveal crucial insights. For example, is your click-through rate (CTR) competitive? Are your conversion rates maximizing your ad spend? With our benchmarking tool, you can easily see where your campaigns excel and where they may need adjustments.

Dive into detailed comparisons of essential PPC metrics like impressions, click-through rates, and cost per acquisition to understand what’s working and where there’s room for improvement. It’s all about leveraging data to fine-tune your strategies and stay ahead in the competitive PPC landscape.

3 Key PPC Benchmarking KPI Groups You Should Consider

  • Traffic-Focused Metrics

    Analyze Quality Score, Impressions, CTR, Average Position, and Impression Share to assess how well your ads capture potential customers’ attention.card

  • Conversion-Focused Metrics

    Focus on Conversion Rate, source tracking, and overall conversion tracking effectiveness to evaluate how efficiently your ads convert interest into action.

  • Revenue-Focused Metrics

    Consider CPC, CPA, and ROAS to understand the profitability and financial efficiency of your campaigns.

By integrating these metrics into your benchmarking process, regardless of the platform, you can achieve a holistic view of your PPC campaigns’ performance. This comprehensive approach ensures that every aspect of your advertising efforts is aligned with achieving not just immediate goals, but also long-term business growth.

Discover and Analyze PPC Benchmarks in the Databox App

The Benchmarks feature within the Databox app offers real-time insights from anonymized data across a multitude of companies. This powerful tool allows you to compare essential PPC metrics like click-through rates, cost per acquisition, and return on ad spend. Quickly pinpoint your strengths and identify opportunities for optimization, utilize industry insights for strategic campaign planning, or confidently validate your PPC expertise with data-driven evidence to clients.
Create Your First Dashboards and Compare Benchmarks No credit card required. Your data is safe and secure with Databox.

Your favorite tools for measuring ad performance can be benchmarked

With Databox Benchmarks, streamline your PPC performance monitoring by using the platforms you trust. Gain a comprehensive view of how your PPC campaigns stack up against industry benchmarks, focusing on critical metrics that drive advertising success.

Databox offers two convenient ways of benchmarking: directly within our dashboards for real-time metrics analysis, and through the Benchmark Explorer for deeper dives into historical data. This flexibility allows you to maintain an overview or delve into specific metrics, connecting your data sources to visualize performance trends and comparisons across various platforms.

Google Ads CTR
google ads ctr benchmarks

Most Popularly Benchmarked Metrics for Google Ads

Use Google Ads to draw comparisons with industry benchmarks and gain insights into ad performance and efficiency. Key metrics to benchmark include Click-through Rate (CTR), Cost Per Click (CPC), and Conversion Rate. These metrics help assess ad relevance, cost efficiency, and the effectiveness of ad content in achieving desired actions.

Linkedin ads CTR
linkedin ads ctr benchmarks

Most Popularly Benchmarked Metrics for LinkedIn Ads

Utilize LinkedIn Ads to compare your campaign performance with industry benchmarks, focusing on key metrics such as Impressions, Cost Per Acquisition (CPA), and Click-through Rate (CTR). These metrics are crucial for understanding the reach of your ads, the cost-effectiveness of your lead generation, and how engaging your ads are to your professional audience.

Facebook ads CTR
facebook ads ctr benchmarks

Most Popularly Benchmarked Metrics for Facebook Ads

Leverage Facebook Ads to draw comparisons with industry benchmarks, focusing on crucial metrics such as Return on Ad Spend (ROAS), Conversion Rate, and Engagement Rate. These metrics evaluate the profitability of your campaigns, how effectively your ads convert clicks into actions, and how interactively users are engaging with your ads.

Create Your First Dashboards and Compare Benchmarks

Seamlessly Benchmark, Track, Visualize, and Report on Key PPC Metrics

With Databox, you can centralize your PPC data management within one intuitive platform. Easily benchmark your PPC performance against industry standards while you monitor and visualize crucial metrics. Generate detailed reports to identify trends, make informed decisions, and enhance your advertising effectiveness—all from a single application.

Benchmark Just About Any PPC Metric Against Competitors

Customize your benchmark data by industry, company type, size, and revenue to focus on the PPC metrics that are most relevant to your campaigns. Save and revisit these benchmarks over time to monitor your progress and quickly see how your performance compares to competitors with visual, color-coded charts—green indicates where you are leading, red where you are trailing.

benchmarks in databox dashboard

Visualize PPC Performance on Your Dashboards

Viewing your PPC benchmark data can transform how you manage campaigns, but seeing how your efforts rank against those benchmarks offers even greater value. With Databox, you can integrate benchmark lines directly onto your dashboards, enabling you to include these insights in your regular reports and scorecards. This visualization helps you immediately grasp performance gaps and strengths, allowing for swift adjustments to your PPC strategies.

Expert Insights: Key PPC Metrics to Track for Optimal Campaign Performance

Unlock the full potential of your paid ads campaigns by focusing on key performance indicators (KPIs) that truly matter. Our experts have curated a list of essential PPC metrics to help you measure and optimize your site’s performance effectively.

By understanding and tracking these KPIs, you can enhance your campaign’s ROI, fine-tune your bidding strategies, and better align your ads with your target audience’s preferences and behaviors. This strategic approach not only drives better engagement and conversions but also ensures your advertising budget is invested in the most impactful aspects of your campaigns.

Most Important PPC Metrics to Monitor

Click-Through Rate (CTR)

Indicates the percentage of people who clicked on your ad after seeing it. High CTRs suggest that your ads are relevant and engaging to your target audience.

Cost Per Click (CPC)

Measures how much you pay each time someone clicks on your ads. Monitoring CPC helps manage budgets and assess the cost-effectiveness of your campaigns.

Conversion Rate Rate

The percentage of clicks that result in a conversion, such as a sale or a sign-up. This metric helps evaluate the effectiveness of your ad copy and landing pages.

Cost Per Conversion

Shows the cost of acquiring a conversion from your ads. It’s critical for understanding the financial efficiency of your ad spend.

Return on Ad Spend (ROAS)

Calculates the revenue generated for every dollar spent on advertising. ROAS is vital for measuring the profitability of your PPC campaigns.

Total Conversion Value Exit Pages

Measures the total revenue generated from conversions. This helps in assessing the direct economic impact of your PPC efforts.

Impressions

Counts how many times your ads have been viewed. This metric is important for understanding brand exposure and campaign reach.

Quality Score

A rating from Google that reflects the quality and relevance of both your keywords and PPC ads. A higher quality score can lead to lower CPCs and better ad placements.
Create Your First Dashboards and Compare Benchmarks

How Databox Benchmarks Are Shaping Industry Practices with Partner Collaborations

Databox Benchmark Groups enable businesses to compare their performance metrics with those of similar entities, highlighting strengths and areas for improvement. By integrating co-branded surveys with shared benchmark insights, we help agencies understand market trends and refine strategies effectively, empowering them to make data-driven decisions and enhance strategic outcomes.

The benefits of our Benchmark Partner Program

  • Create original content that AI can’t match, and watch as our partners’ social media posts receive significantly more engagement. Reach out to prospects in innovative ways, moving beyond traditional pain-point pitches to involve them in your research. This has boosted response rates from below 5% to over 30%.
  • Reach out to prospects in innovative ways, moving beyond traditional pain-point pitches to involve them in your research.
  • Upselling services to existing clients has become much easier. Using KPI benchmarks, we help you engage in strategic planning and set realistic goals with your clients for the next 6 months to a year.
  • We are turning (benchmark) conversations with clients into upsell opportunities – for example, one client realized they need to focus on improving their lead management and tracking, the inside marketer for another client recently asked us for ways to improve their marketing. And, we’re just getting started with discovery calls for our clients.
  • The benchmark data proved invaluable as it provided a broader perspective, filling in knowledge gaps for the clients about their performance context—something they initially lacked. This not only established our credibility but also facilitated a consultative selling approach where the clients effectively sold themselves on our solutions.
Browse Benchmark Groups
 Join Benchmark Group Partners

Instantly Benchmark Your Company’s Performance

Gain valuable insights that will help your business make better decisions around strategy, goal setting, and overall performance. Start a 14-day trial of our Growth plan and get access to a suite of AI-powered features, including benchmarks.

Start 14-Day Growth Plan Trial Now

PPC Benchmark FAQs?

Got questions about Databox and our Benchmark Groups? Browse our FAQ to learn how we can help you benchmark and compare your PPC metrics.

What is Databox?

Databox is a powerful business analytics software that allows you to create customized, interactive dashboards. It helps you gather, analyze, and present data from various sources in one unified platform, making it easier to monitor performance and make data-driven decisions. With Databox, you can also visualize key metrics, track progress towards your goals, report on your findings, set and revise targets, benchmark your performance against industry standards, and even forecast future trends.

What are PPC benchmarks?

PPC benchmarks are industry standards or averages that help advertisers gauge the performance of their pay-per-click campaigns against others in their industry or market segment. These benchmarks can cover various metrics such as click-through rates, cost per click, conversion rates, and more.

Why are PPC benchmarks important for my campaigns?

Benchmarks provide a reference point for comparing campaign results against broader industry averages. This comparison can help identify areas where your campaigns excel or underperform, guiding strategic adjustments to improve effectiveness and efficiency.

Which PPC metrics should I prioritize in my benchmarks?

Key PPC metrics to benchmark typically include Click-through Rate (CTR), Cost per Click (CPC), Conversion Rate, Return on Ad Spend (ROAS), and Cost per Acquisition (CPA). The priority can vary depending on your campaign goals, such as increasing visibility, maximizing conversions, or optimizing spending.

How can I use PPC benchmarks to improve my campaign performance?

By comparing your campaign metrics to industry benchmarks, you can identify performance gaps and areas for improvement. This insight allows you to adjust your bidding strategies, refine target audiences, optimize ad copy, and better allocate your budget for maximum impact.

What kind of data can I visualize with Databox for PPC benchmarks?

Databox enables you to visualize PPC metrics across various platforms including Google Ads, LinkedIn Ads, Facebook Ads, and TikTok Ads. You can track and compare key metrics like click-through rates, cost per click, and conversions to understand the effectiveness and efficiency of your campaigns on each platform.

Which PPC performance benchmarks can I compare in Databox?

In Databox, you can compare a broad array of PPC performance benchmarks tailored by industry, company size, company type, and revenue. This flexibility allows you to contextualize your data analysis to reflect your specific market segment and business scale.

Do I need any technical skills to use Databox?

No, you don’t need any technical skills to use Databox. Our intuitive drag-and-drop builder and one-click templates make it easy for anyone to create and customize dashboards. Plus, we offer super support and an assisted setup service to help you get started and make the most of the platform.

How can Databox help improve decision-making?

Databox helps improve decision-making by providing real-time, data-driven insights. Our AI-powered summaries highlight key performance changes and offer ideas for improvement, while interactive features allow you to drill down into the data for a deeper understanding. This enables more informed and timely decisions.

How secure is my data with Databox?

Your data is secure with Databox. We offer enhanced security features such as Force SSO, Two-Factor Authentication, and Advanced Password Protection to ensure your data is protected at all times.

Can I create dashboards combining data from different sources?

Yes! In fact, we recommend doing this to get a comprehensive view of performance. Inside the dashboard builder, you can swap through different data sources you’ve connected and pull whatever metrics you need right into your dashboard.

Can I use Databox on mobile devices?

Yes, Databox is fully mobile-ready. You can access and view with your dashboards in our mobile app, ensuring you have critical data at your fingertips no matter where you are. Also our Databox web app is responsive and should work on most mobile devices with larger screens. But for the best experience, please use a desktop device.