Instagram Performance Benchmarks: Elevate Your Visual Marketing Strategy

Explore monthly updated industry benchmarks to compare your Instagram metrics with companies like yours and uncover growth opportunities. Access critical insights into Website Clicks, Followers, Reach, Profile Visits, Posts, Impressions and others to refine your visual content strategy and strengthen your brand’s presence on Instagram.

Instagram Benchmarks Across Industries

Discover how your Instagram performance measures up in your industry. With data contributed by over 1,400 companies ranging from startups to enterprises, our benchmarks reveal median engagement rates, follower growth, and content reach across industries. Stay informed on the latest trends in social media marketing and adjust your strategy to align with industry leaders. These benchmarks are updated monthly to provide you with the most current industry insights. The table below displays key Instagram metrics, showing the median performance as well as the top and bottom 25% of companies.
Metric Median Bottom 25% Top 25%
Email Clicks
Instagram Business
0 0 1
Followers / Following Rate
Instagram Business
10.955 2.24 43.56
Get Directions Clicks
Instagram Business
0 0 1
Impressions
Instagram Business
15099 1476 140887
New Followers
Instagram Business
10 1 75
New Following
Instagram Business
0 0 2
New Posts
Instagram Business
11 6 18
Phone Call Clicks
Instagram Business
0 0 0
Posts
Instagram Business
832 279 1923
Profile Visits
Instagram Business
266 52 1667
Reach
Instagram Business
10077 908 101402
Text Message Clicks
Instagram Business
0 0 0
Total Followers
Instagram Business
1938 611 12993
Website Clicks
Instagram Business
12 2 95
Last updated on October 12, 2024

Looking for a benchmark for a specific metric or industry?

Try Benchmark Explorer and browse benchmarks for specific metrics, over 100 industries, or integrations like Instagram Business, Facebook Insights, Twitter Analytics, and more.

Learn More: How Does Your Instagram Performance Stack Up Against Others in Your Industry?

Navigating Instagram’s ever-evolving landscape can be challenging. Are your engagement rates keeping pace with industry standards? Is your content strategy leveraging the full potential of features like Reels and Stories? By benchmarking your performance, you can identify areas to enhance your visual content, foster deeper connections with your audience, and stay ahead of algorithm changes. Learn to track and compare key Instagram metrics like engagement rate, follower growth, and reach. These insights help you identify what’s working, what’s not, and where you can improve, ensuring you maximize your impact on this dynamic platform.

3 Key Benchmarking Areas for Instagram Performance You Should Consider

Engagement Metrics

Analyze metrics like Engagement Rate, Likes, Comments, and Shares to assess how well your content resonates with your audience. Benchmarking these metrics helps determine if your posts are effectively engaging your followers. If your engagement rate is below industry benchmarks, consider experimenting with different content types, posting times, or hashtags to boost interaction.

Growth Metrics

Focus on Follower Growth Rate and Profile Views to evaluate how efficiently you’re attracting new followers and increasing your brand’s visibility. Benchmarking these metrics allows you to identify trends in audience growth and understand how your strategies compare to industry standards. If your follower growth rate is lower than benchmarks, you might need to enhance your content strategy or promotional efforts.

Reach and Impressions Metrics

Consider metrics like Reach and Impressions to understand the scope and impact of your content. Benchmarking these metrics helps you gauge whether you’re effectively reaching your target audience. If your reach is below industry benchmarks, it may indicate a need to improve your content’s shareability or optimize your use of Instagram’s features like Stories and Reels

Find and Save Benchmarks right inside the Databox app

The Benchmarks feature in the Databox app delivers real-time insights from anonymized data across thousands of companies. With this you’ll be able to compare your favorite data. Quickly identify your strengths and areas for improvement, leverage industry insights for strategic planning, and use solid data to validate your expertise with clients.
Start 14-Day Trial: Create Your First Dashboards and Compare Benchmarks No credit card required. Your data is safe and secure with Databox.

Benchmark Your Go-To Tools for Instagram Performance Measurement

With Databox Benchmarks, you can seamlessly benchmark your Instagram performance using the tools you trust. Get a comprehensive view of how you compare against industry standards, focusing on critical metrics that drive success.

Databox enables you two ways of benchmarking: one by benchmarking your Instagram metrics within our dashboards, and the second by using the Benchmark Explorer where you can save your favorite benchmarks. Always have a quick overview or select specific metrics to compare in reports.

Instagram Reach
instagram reach

Reach

Reach indicates how widely your content is being viewed. Benchmarking this metric helps you understand your content's visibility compared to industry standards. If your Reach is below benchmarks, consider optimizing your posting times, using relevant hashtags, and enhancing your content to increase visibility.

Instagram Interactions
instagram interactions

Interactions

Interactions reflect the level of engagement your audience has with your content. Benchmarking Interactions helps you assess how compelling your posts are compared to others in your industry. If your Interactions are lower than benchmarks, you may need to refine your content strategy to encourage more engagement.

Instagram New Followers
instagram new followers

New Followers

The New Followers metric shows how effectively you're attracting new audience members. Benchmarking this metric allows you to evaluate the success of your growth strategies. If your New Followers count is below industry benchmarks, consider implementing campaigns to increase visibility or improving content to appeal to a broader audience.

Seamlessly Benchmark, Track, Visualize, and Report on Key Instagram Metrics (KPIs)

With Databox, you can streamline your Instagram data management in one intuitive platform. Effortlessly benchmark your performance against industry standards while tracking and visualizing key metrics. Generate comprehensive reports to understand trends, make informed decisions, and enhance your social media effectiveness—all from a single application.

Compare Just About Any Instagram Metric in Your Account Against Competitors

Customize your benchmark data by industry, company type, size, and revenue to see metrics that matter to you. Save and compare benchmarks over time, and quickly visualize how you stack up against competitors with color-coded charts—green for leading, red for trailing.

benchmarks in databox dashboard

Visualize Instagram Performance and Compare Directly on Your Dashboards

Viewing benchmark data is valuable, but seeing where your content performance ranks against those benchmarks adds even more insight. With Databox, you can integrate benchmark lines directly onto your dashboards, enabling you to include these insights in your regular reports and scorecards. This visualization helps you immediately grasp performance gaps and strengths, allowing for swift adjustments to your social media strategies.

Expert Insights: Key Instagram Metrics for Maximizing Social Media Performance

Unlock the full potential of your Instagram presence by focusing on the KPIs that truly make a difference. Our experts have compiled a list of essential Instagram metrics to help you measure and optimize your efforts effectively.

By understanding and tracking these KPIs, you can enhance your content strategy, increase engagement, and better align your posts with your target audience’s preferences and behaviors. This strategic approach not only drives better interaction and growth but also ensures your social media efforts are invested in the most impactful aspects of your campaigns.

Most Important Instagram Metrics to Monitor

Engagement Rate

Measures how effectively your content resonates with your audience, calculated based on likes, comments, and shares relative to your follower count. A higher engagement rate indicates strong audience connection and content relevance.

Follower Growth Rate

Tracks the rate at which your Instagram following increases. Steady growth suggests successful content and promotional strategies.

Reach

The number of unique users who have seen your content. Monitoring reach helps assess the visibility and potential impact of your posts.

Impressions

Total number of times your content is displayed, regardless of unique users. High impressions can increase brand awareness and recognition.

Profile Views

Indicates how many times your profile was viewed, which can reflect interest in your brand and potentially lead to more followers.

Website Clicks

Measures how many users clicked the link in your bio, showing the effectiveness of your call-to-action and driving traffic to your website.

Stories Engagement

Tracks interactions with your Instagram Stories, such as taps forward, taps back, and exits. High engagement suggests compelling and engaging story content.

Saves and Shares

The number of times users save or share your content. High numbers indicate valuable content that users find worth revisiting or sharing with others.

How Databox Benchmarks Are Shaping Industry Practices with Partner Collaborations

Databox Benchmark Groups enable businesses to compare their performance metrics with those of similar entities—based on industry, company size, data sources, and more—highlighting strengths and areas for improvement. By integrating co-branded surveys with shared benchmark insights, we help businesses understand market trends and refine strategies effectively, empowering them to make data-driven decisions and enhance strategic outcomes.

The benefits of our Benchmark Partner Program

  • Create original content that AI can’t match, and watch as our partners’ social media posts receive significantly more engagement. Reach out to prospects in innovative ways, moving beyond traditional pain-point pitches to involve them in your research. This has boosted response rates from below 5% to over 30%.
  • Reach out to prospects in innovative ways, moving beyond traditional pain-point pitches to involve them in your research.
  • Upselling services to existing clients has become much easier. Using KPI benchmarks, we help you engage in strategic planning and set realistic goals with your clients for the next 6 months to a year.
  • We are turning (benchmark) conversations with clients into upsell opportunities – for example, one client realized they need to focus on improving their lead management and tracking, the inside marketer for another client recently asked us for ways to improve their marketing. And, we’re just getting started with discovery calls for our clients.
  • The benchmark data proved invaluable as it provided a broader perspective, filling in knowledge gaps for the clients about their performance context—something they initially lacked. This not only established our credibility but also facilitated a consultative selling approach where the clients effectively sold themselves on our solutions

Instantly Benchmark Your Company’s Instagram Performance

Gain valuable insights that will help your business make better decisions around strategy, goal setting, and overall performance. Start a 14-day trial of our Growth plan and get access to a suite of AI-powered features, including benchmarks.

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SEO Benchmark FAQs?

Got questions about Databox and our Benchmark Groups? Browse our FAQ to learn how we can help you benchmark and compare your SEO metrics.

What is Databox?

Databox is a powerful business analytics software that allows you to create customized, interactive dashboards. It helps you gather, analyze, and present data from various sources in one unified platform, making it easier to monitor performance and make data-driven decisions.

What kind of data can I visualize with Databox?

Databox allows you to benchmark a variety of business metrics, including sales performance, marketing analytics, and financial metrics. You can compare these against industry standards to measure your company’s performance metrics.

What are Instagram benchmarks?

Instagram benchmarks are industry standards or averages that help businesses gauge the performance of their Instagram profiles against others in their industry or market segment. These benchmarks cover various metrics such as engagement rate, follower growth, reach, impressions, and more.

Do I need any technical skills to use Databox?

No, you don’t need any technical skills to use Databox. Our intuitive drag-and-drop builder and one-click templates make it easy for anyone to create and customize dashboards. Plus, we offer super support and an assisted setup service to help you get started and make the most of the platform.

How can Databox help improve decision-making?

Databox helps improve decision-making by providing real-time, data-driven insights. Our AI-powered summaries highlight key performance changes and offer ideas for improvement, while interactive features allow you to drill down into the data for a deeper understanding. This enables more informed and timely decisions.

How secure is my data with Databox?

Your data is secure with Databox. We offer enhanced security features such as Force SSO, Two-Factor Authentication, and Advanced Password Protection to ensure your data is protected at all times.

Can I use Databox on mobile devices?

Yes, Databox is fully mobile-ready. You can access and view with your dashboards in our mobile app, ensuring you have critical data at your fingertips no matter where you are. Also our Databox web app is responsive and should work on most mobile devices with larger screens. But for the best experience, please use a desktop device.

What kind of support and resources are available?

Databox provides extensive support and resources, including customer support, tutorials, and an assisted setup service. Our super support team is always ready to help you get started and answer any questions you may have.

Can I create dashboards combining data from different sources?

Yes! In fact, we recommend doing this to get a comprehensive view of performance. Inside the dashboard builder, you can swap through different data sources you’ve connected and pull whatever metrics you need right into your dashboard.

Is using Databox Benchmark Groups Free?

Yes, joining Databox Benchmark Groups is free. You can access and compare a wide range of metrics using the data from thousands of companies, all at no cost. This allows businesses of any size to benchmark their performance against industry standards without any financial commitment.

Which Instagram benchmarks can I compare?

You can compare various Instagram benchmarks such as Engagement Rate, Follower Growth Rate, Reach, Impressions, and more. Benchmarks are available for over 100 industries, allowing you to see how your performance stacks up against peers.

How often are the Instagram benchmarks updated?

Instagram benchmarks are updated monthly to provide you with the most current industry data and trends. This ensures you have up-to-date information to make informed decisions about your social media strategies.