HubSpot Performance Benchmarks: Compare Your Business Metrics

Explore monthly updated industry benchmarks to compare your HubSpot metrics to companies like yours and identify areas for improvement. Access vital metrics such as leads generated, conversion rates, email open rates, deal closure rates, and customer retention directly from your HubSpot CRM and Marketing integrations. Whether you’re focused on nurturing leads, closing deals, or enhancing customer relationships, our benchmarks provide the insights you need to optimize your HubSpot strategies effectively.

HubSpot Benchmarks Across Industries

Gain insights from HubSpot benchmarks across different industries. The data is contributed by over 1,900 companies ranging in size from 1 to over 100,000 employees. The table below displays key HubSpot metrics, showing the median performance as well as the top and bottom 25% of companies. The median represents the middle point where half the companies perform better and half perform worse, while the top 25% highlights industry leaders, and the bottom 25% indicates areas with the most room for improvement.
Metric Median Bottom 25% Top 25%
Average Time to Close Deal
HubSpot CRM
6398486.244579 3002219.950787 11505729.733333
Calls
HubSpot CRM
9 0 255
Deals Closed Won
HubSpot CRM
7 0 31
Deals Closed Won Amount
HubSpot CRM
171000 30955 725509.93
Deals Created
HubSpot CRM
27 4 141
Emails Logged
HubSpot CRM
515 125 2121
Meetings
HubSpot CRM
34 4 123
New Deals Created Amount
HubSpot CRM
492284 86150 2661600
Total Contacts (marketing)
HubSpot CRM
10756.5 3508 36981
Blog Views
HubSpot Marketing
1226 309 5041
Contacts
HubSpot Marketing
19630 6434 108699
Emails Clicked
HubSpot Marketing
66 11 321
Emails Sent
HubSpot Marketing
3469.5 373 23071
Landing Page Submissions
HubSpot Marketing
22 2 110
New Blog Posts Published
HubSpot Marketing
4 2 7
New Contacts (w/o Offline Source)
HubSpot Marketing
57 15 236
New MQLs
HubSpot Marketing
1 0 26
Pageviews / Session
HubSpot Marketing
1.429149 1.245837 1.660476
Sessions
HubSpot Marketing
6167 1551 24138
Total Contacts (marketing)
HubSpot Marketing
3655 1117 23284
Last updated on October 11, 2024

Looking for a benchmark for a specific metric or industry? 

Try Benchmark Explorer and browse benchmarks for specific metrics, over 100 industries, or integrations like HubSpot CRM, HubSpot Marketing, Salesforce, and more.

Learn More: How Does Your HubSpot Performance Stack Up Against Others in Your Industry?

How do you know if your HubSpot performance is effective? For example, is a lead conversion rate of 5% good? Are your email open rates meeting industry standards? Is your deal closure rate competitive? With our online benchmarking tool, you can easily see where you stand. Learn to track and compare key HubSpot metrics like lead generation, email engagement, and sales performance. These insights help you identify what’s working, what’s not, and where you can improve, ensuring you maximize your CRM and marketing efforts and stay competitive in your industry.

3 Key Benchmarking Areas for HubSpot Performance You Should Consider

Lead Generation Metrics

Analyze metrics like new contacts created, MQLs (Marketing Qualified Leads), and SQLs (Sales Qualified Leads) to assess how effectively you attract and qualify leads. Benchmarking these metrics helps determine if your lead generation strategies yield results comparable to industry standards. If your MQLs are below benchmarks, consider refining your content offers or improving your lead capture forms.

Email Marketing Metricsformance KPIs

Focus on email open rates, click-through rates (CTR), and unsubscribe rates to evaluate the effectiveness of your email campaigns. Benchmarking these metrics allows you to identify areas where your email marketing might be underperforming. If your open rates are lower than industry standards, you might need to optimize your subject lines or personalize your emails more effectively.

Sales Performance Metrics

Consider metrics like deal closure rate, average deal size, and sales cycle length to understand the efficiency of your sales process. Benchmarking these metrics helps you gauge whether your sales team performs on par with industry peers. If your closure rate is below benchmarks, it may indicate a need for better lead nurturing or sales training.

Find and Save Benchmarks right inside the Databox app

The Benchmarks feature in the Databox app delivers real-time insights from anonymized data across thousands of companies. With this you’ll be able to compare your favorite data. Quickly identify your strengths and areas for improvement, leverage industry insights for strategic planning, and use solid data to validate your expertise with clients.
Start 14-Day Trial: Create Your First Dashboards and Compare Benchmarks No credit card required. Your data is safe and secure with Databox.

Benchmark Your Go-To Tools for HubSpot Performance Measurement

With Databox Benchmarks, you can seamlessly benchmark your performance using the tools you trust. Get a comprehensive view of how you compare against industry standards, focusing on critical metrics that drive success.

Databox enables you two ways of benchmarking: one by benchmarking your HubSpot metrics within our dashboards and the second by using the Benchmark Explorer where you can save your favorite benchmarks. Always have a quick overview or select specific metrics to compare in reports.

Hubsrpot New Contacts
hubspot marketing new contacts benchmarks

New Contacts

Tracking the number of new contacts helps you understand how effective your marketing efforts are in attracting potential customers. Benchmarking this metric allows you to see how your lead generation strategies compare to industry standards. If your number of new contacts is below benchmarks, consider enhancing your marketing campaigns or optimizing your lead capture forms to attract more prospects.

Hubspot Deals Closed Won
hubspot crm deals closed won benchmarks

Deals Closed Won

This metric measures the effectiveness of your sales team in converting opportunities into revenue. Benchmarking Deals Closed Won helps you assess your sales performance relative to industry peers. If your number of closed deals is lower than benchmarks, it may indicate a need to improve your sales process or provide additional training to your sales team.

Hubspot Emails Unique Opened
hubspot marketing emails unique opened benchmarks

Emails Unique Opened

Emails Unique Opened helps you evaluate the effectiveness of your email marketing campaigns. Benchmarking this metric allows you to assess whether your email subject lines and sending strategies are engaging compared to industry averages. If your unique open rates are below benchmarks, consider personalizing subject lines, segmenting your email lists, or optimizing send times to increase engagement.

Seamlessly Benchmark, Track, Visualize, and Report on Key HubSpot Metrics (KPIs)

With Databox, you can streamline your HubSpot data management in one intuitive platform. Effortlessly benchmark your performance against industry standards while tracking and visualizing key metrics. Generate comprehensive reports to understand trends, make informed decisions, and enhance your marketing and sales effectiveness—all from a single application.

Compare Just About Any HubSpot Metric in Your Account Against Competitors

Customize your benchmark data by industry, company type, size, and revenue to see metrics that matter to you. Save and compare benchmarks over time, and quickly visualize how you stack up against competitors with color-coded charts—green for leading, red for trailing.

benchmarks in databox dashboard

Visualize HubSpot Performance and Compare Directly on Your Dashboards

Viewing benchmark data is valuable, but seeing where your performance ranks against those benchmarks adds even more insight. With Databox, you can integrate benchmark lines directly onto your dashboards, enabling you to include these insights in your regular reports and scorecards. This visualization helps you immediately grasp performance gaps and strengths, allowing for swift adjustments to your marketing and sales strategies.

Expert Insights: Key HubSpot Metrics for Maximizing Business Performance

Unlock the full potential of your HubSpot platform by focusing on the KPIs that truly make a difference. Our experts have compiled a list of essential HubSpot metrics to help you measure and optimize your marketing and sales efforts effectively.

By understanding and tracking these KPIs, you can enhance your campaign’s ROI, improve customer relationships, and better align your strategies with your target audience’s preferences and behaviors. This strategic approach not only drives better engagement and conversions but also ensures your resources are invested in the most impactful aspects of your business operations.

Most Important HubSpot Metrics to Monitor

Lead Conversion Rate

Measures the effectiveness of converting leads into customers. A higher rate indicates successful lead nurturing and sales processes.

Email Open Rate

Indicates how many recipients open your marketing emails. A higher open rate suggests effective subject lines and relevant content.

Deal Closure Rate

Represents the percentage of deals closed successfully. Monitoring this helps assess sales team performance and sales process efficiency.

Customer Acquisition Cost (CAC)

Calculates the total cost of acquiring a new customer. Keeping CAC low ensures your marketing and sales efforts are cost-effective.

Customer Lifetime Value (CLV)

Estimates the total revenue expected from a customer over the duration of their relationship with your company. A higher CLV indicates successful customer retention strategies.

Sales Cycle Length

Measures the average time it takes to close a deal from the initial contact. A shorter sales cycle often reflects an efficient sales process.

Website Traffic Sources

Analyzes where your website visitors are coming from (e.g., organic search, social media, email campaigns). Understanding this helps optimize marketing channels.

Marketing Qualified Leads (MQLs) to Sales Qualified Leads (SQLs) Ratio

Assesses the quality of leads being passed from marketing to sales. A higher ratio indicates better alignment between marketing and sales teams.

How Databox Benchmarks Are Already Transforming The Industry With The Help Of Our Partners

Benchmark Groups are an invaluable and user-friendly tool that allows you to create your own groups and compare your business performance metrics with data from similar companies, helping to identify strengths and weaknesses. This comparison provides crucial industry-specific insights and performance standards. Through our unique approach of combining co-branded surveys with shared benchmark insights, we’re helping agencies gain a deeper understanding of the market and fine-tune their strategies more effectively.

The benefits of our Benchmark Partner Program

  • Create original content that AI can’t match, and watch as our partners’ social media posts receive significantly more engagement. Reach out to prospects in innovative ways, moving beyond traditional pain-point pitches to involve them in your research. This has boosted response rates from below 5% to over 30%.
  • Reach out to prospects in innovative ways, moving beyond traditional pain-point pitches to involve them in your research.
  • Upselling services to existing clients has become much easier. Using KPI benchmarks, we help you engage in strategic planning and set realistic goals with your clients for the next 6 months to a year.
  • We are turning (benchmark) conversations with clients into upsell opportunities – for example, one client realized they need to focus on improving their lead management and tracking, the inside marketer for another client recently asked us for ways to improve their marketing. And, we’re just getting started with discovery calls for our clients.

  • The benchmark data proved invaluable as it provided a broader perspective, filling in knowledge gaps for the clients about their performance context—something they initially lacked. This not only established our credibility but also facilitated a consultative selling approach where the clients effectively sold themselves on our solutions

Instantly Benchmark Your Company’s Performance

Gain valuable insights that will help your business make better decisions around strategy, goal setting, and overall performance. Start a 14-day trial of our Growth plan and get access to a suite of AI-powered features, including benchmarks.

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Benchmark FAQs

Got questions about Databox and our Benchmark Groups? Browse our FAQ to learn how we can help you benchmark and compare your SEO metrics.

What is Databox?

Databox is a powerful business analytics software that allows you to create customized, interactive dashboards. It helps you gather, analyze, and present data from various sources in one unified platform, making it easier to monitor performance and make data-driven decisions.

What kind of data can I visualize with Databox?

Databox allows you to benchmark a variety of business metrics, including sales performance, marketing analytics, and financial metrics. You can compare these against industry standards to measure your company’s performance metrics.

What are HubSpot benchmarks?

HubSpot benchmarks are industry standards or averages that help businesses gauge the performance of their marketing and sales activities using HubSpot against others in their industry or market segment. These benchmarks cover various metrics such as lead conversion rates, email open rates, deal closure rates, and more.

Do I need any technical skills to use Databox?

No, you don’t need any technical skills to use Databox. Our intuitive drag-and-drop builder and one-click templates make it easy for anyone to create and customize dashboards. Plus, we offer super support and an assisted setup service to help you get started and make the most of the platform.

How can Databox help improve decision-making?

Databox helps improve decision-making by providing real-time, data-driven insights. Our AI-powered summaries highlight key performance changes and offer ideas for improvement, while interactive features allow you to drill down into the data for a deeper understanding. This enables more informed and timely decisions.

How secure is my data with Databox?

Your data is secure with Databox. We offer enhanced security features such as Force SSO, Two-Factor Authentication, and Advanced Password Protection to ensure your data is protected at all times.

Can I use Databox on mobile devices?

Yes, Databox is fully mobile-ready. You can access and view with your dashboards in our mobile app, ensuring you have critical data at your fingertips no matter where you are. Also our Databox web app is responsive and should work on most mobile devices with larger screens. But for the best experience, please use a desktop device.

What kind of support and resources are available?

Databox provides extensive support and resources, including customer support, tutorials, and an assisted setup service. Our super support team is always ready to help you get started and answer any questions you may have.

Can I create dashboards combining data from different sources?

Yes! In fact, we recommend doing this to get a comprehensive view of performance. Inside the dashboard builder, you can swap through different data sources you’ve connected and pull whatever metrics you need right into your dashboard.

Is using Databox Benchmark Groups Free?

Yes, joining Databox Benchmark Groups is free. You can access and compare a wide range of metrics using the data from thousands of companies, all at no cost. This allows businesses of any size to benchmark their performance against industry standards without any financial commitment.

Which HubSpot benchmarks can I compare?

You can compare various HubSpot benchmarks such as Lead Conversion Rate, Email Open Rate, Deal Closure Rate, Customer Acquisition Cost (CAC), and more. Benchmarks are available for over 100 industries, allowing you to see how your performance stacks up against peers.

How often are the HubSpot benchmarks updated?

HubSpot benchmarks are updated monthly to provide you with the most current industry data and trends. This ensures you have up-to-date information to make informed decisions about your marketing and sales strategies.