Are you tired of trying to gauge the success of your website without any reference points? Do you wish you had a way to see how your website’s performance compares to others in your industry?
Compare your B2B website analytics KPIs using your Google Analytics Universal account. Marketing Benchmark Metrics include: users, bounce rate, pageviews, average time on page, sessions, average time on page, sessions, average session duration, pages per session, goal conversation rate, goal completions and goal value.
Bounce rate is a metric that measures the percentage of visitors who leave a website after visiting only one page. A high bounce rate is often an indicator of poor website user experience or irrelevant content.
Sessions is a metric in Google Analytics that represents a group of interactions made by a single user during a specified time period on a website or app.
The Avg. Session Duration metric represents the average length of time users spend on a website, from the moment they arrive until they leave.
Benchmark Groups is a platform that allows you join a group of companies that are similar to yours, so you can see how your company ranks against them in terms of marketing and sales performance.