Prove Campaign Results With Google Ads Benchmarks

How do you know if your Google Ads campaigns are delivering good results? Leverage industry benchmarks to see how you compare to other companies like yours and prove your campaign results to clients, shareholders, and prospects.

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Google Ads Benchmarks for All Companies

Benchmarks for Google Ads metrics including impressions, clicks, avg. CPC, CTR, conversion rate, conversion value, cost per conversion, cost, conversions, and all conversions.

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Frequently Asked Questions

What is a benchmark in Google Ads?

Benchmarking is the process of comparing your company’s performance metrics against businesses that are similar to yours in size, industry, and revenue. Google Ads benchmarks include metrics like CPC, CTR, conversion rate, cost, and more.


Use Databox Google Ads Benchmarks to see how you stack up against your competitors and identify areas of improvement. Here are a few of our available Benchmark Groups:


What are the main KPIs for Google Ads benchmark?

Popular KPIs for Google Ads Benchmarks are:


  • CTR: Click-through rate will help you better understand the performance of your campaign. It measures the percentage of people that have clicked on your ad after seeing it.
  • Conversion Rate: Conversion rates will measure the average number of conversions received from the total number of ad interactions.
  • Cost Per Conversion: Cost per conversion will help you determine an average of how much each conversion is costing you.


What is a good CTR for Google Ads in 2022?

A good CTR will depend on the average observed in your industry.  As an example, if you receive a CTR of 6% while the industry average is 5%, then your CTR is considered good.


Using Databox Benchmarks, you can connect your Google Ads data to see how you are performing against others in your industry. Don’t worry, the data is 100% anonymized!

What are the key metrics for Google Ads benchmarking?

Popular metrics for Google Ads benchmarks are:


  • Impressions: Impressions will show you how often your ad is shown on the search engine results page or on the Google Network.
  • Clicks: Clicks will help you measure the number of times someone clicks on your ad.
  • Conversions: Conversions will help you measure the number of actions taken from your ad.


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Get immediate insights on how your company compares to similar companies based on what matters to you. Filter by industry, company size, or revenue. As long as it’s a match, you can join as many Benchmark Groups as you’d like.

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