Facebook Ads Benchmarks: How Do You Evaluate Campaign Performance?

From ad copy to budget, how do you know you are on the right track? Leverage Facebook Ads benchmarks to deepen your insights into industry best practices. Use this knowledge to effectively manage spend and optimize campaign results.

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Facebook Ads Benchmarks for All Companies

Connect your Facebook Ads account to gain access to Facebook Ads Benchmarks for all companies. Unlock the power of benchmarking and compare your advertising performance against the median value, as well as the top and bottom quartiles. Discover how your metrics stack up in areas such as Reach frequency, clicks, CTR, CPM, CPC, Amount Spent, Purchases, Impressions, Leads, Purchase conversion amount, ROAS and more.

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CPC (All)

CPC (All) is the average cost per click across all ad types, placements, and objectives in a Facebook Ads campaign. It shows how much an advertiser pays for each click on their ad.

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Clicks

The Clicks (All) metric on Facebook Ads shows the total number of clicks on an ad, including link clicks, reactions, comments, shares, and more.

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Frequency

Frequency is a Facebook Ads metric that shows the average number of times your ad was shown to each person in your target audience. It can help you understand how often your ad is being viewed by the same people and avoid ad fatigue.

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Leads

Leads metric indicates the number of people who have shown interest in your product or service by providing their contact details through a lead form on Facebook or Instagram ad.

Discover how your ad performance measures up and gain insights to optimize your strategy for maximum results

Facebook Ads Benchmarks for B2B Companies

Discover how your metrics stack up in areas such as Reach, Frequency, Clicks (All), Link Clicks, CTR (All), CPM, CPC (All), Amount Spent, Purchases, Purchases Conversion Value, Purchase ROAS (Return on Ad Spend), Impressions and Leads.

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Facebook Ads Benchmarks for B2B Companies

Discover how your metrics stack up in areas such as Reach, Frequency, Clicks (All), Link Clicks, CTR (All), CPM, CPC (All), Amount Spent, Purchases, Purchases Conversion Value, Purchase ROAS (Return on Ad Spend), Impressions and Leads.

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Reach

Reach refers to the total number of people who view your ad, both organically and through paid promotion. It indicates the potential audience that can be reached through your ad campaign.

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Clicks (All)

The Clicks (All) metric on Facebook Ads shows the total number of clicks on an ad, including link clicks, reactions, comments, shares, and more.

Maximize your ROI on Facebook Ads and gain valuable insights into ad performance to optimize your strategy for increased conversions and revenue.

Facebook Ads Benchmarks for B2C, eCommerce and Marketplace companies

Facebook Ads Benchmarks for B2C, eCommerce (e-commerce, eshops, online stores) and Marketplace companies for Reach frequency, clicks, CTR, CPM, CPC, Amount Spent, Purchases, Impressions, Leads, Purchase conversion amount, ROAS and more.

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Frequently Asked Questions

What is Facebook Ad benchmarking?

Facebook Ads benchmarking is the process of measuring the performance of your Facebook campaigns against other businesses in your industry.

 

Databox Benchmarks is free to access and easy to use. Just connect your Facebook Ads account and get up-to-date data on the metrics that are most important to you.

How can Facebook Ads benchmarks help analyze data effectively?

Facebook Ads benchmarks help you to do more than just compare your performance.

By getting a holistic view of where the market is trending, you can invest more of your time in the areas that will deliver growth. Benchmarks will help you gauge how effective your campaigns have been while also highlighting ways to optimize performance.

How is the Facebook Ad benchmark calculated?

Facebook Ad benchmarks are calculated from the anonymized data of a group of companies.

 

The benchmarks will calculate last month’s data for all participating companies that match the criteria defined. This includes company size, sector, revenue, and business type.

What are the key metrics for benchmarking in Facebook Ads?

Here is a list of the most popular metrics to benchmark in Facebook Ads:

  • Frequency: Frequency is the average number of times a person sees your ad. This metric is used in online advertising to better understand ad blindness.

 

  • CTR: Click-through rate measures the percentage of users who click on your ad. This metric is used in online advertising to see how well a campaign or ad is performing.

 

  • CPC: Cost per click will measure the price you pay every time someone clicks on your ad. This metric is used in online advertising to gauge campaign efficiency and overall performance.

 

  • CPM: Cost per mile is the price you pay for 1,000 impressions on your ad. This metric is used in online advertising to measure the effectiveness of your Facebook campaigns.

 

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Get immediate insights on how your company compares to similar companies based on what matters to you. Filter by industry, company size, or revenue. As long as it’s a match, you can join as many Benchmark Groups as you’d like.

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