From ad copy to budget, how do you know you are on the right track? Leverage Facebook Ads benchmarks to deepen your insights into industry best practices. Use this knowledge to effectively manage spend and optimize campaign results.
Connect your Facebook Ads account to gain access to Facebook Ads Benchmarks for all companies. Unlock the power of benchmarking and compare your advertising performance against the median value, as well as the top and bottom quartiles. Discover how your metrics stack up in areas such as Reach frequency, clicks, CTR, CPM, CPC, Amount Spent, Purchases, Impressions, Leads, Purchase conversion amount, ROAS and more.
Discover how your ad performance measures up and gain insights to optimize your strategy for maximum results
Discover how your metrics stack up in areas such as Reach, Frequency, Clicks (All), Link Clicks, CTR (All), CPM, CPC (All), Amount Spent, Purchases, Purchases Conversion Value, Purchase ROAS (Return on Ad Spend), Impressions and Leads.
Reach refers to the total number of people who view your ad, both organically and through paid promotion. It indicates the potential audience that can be reached through your ad campaign.
The Clicks (All) metric on Facebook Ads shows the total number of clicks on an ad, including link clicks, reactions, comments, shares, and more.
Maximize your ROI on Facebook Ads and gain valuable insights into ad performance to optimize your strategy for increased conversions and revenue.
Facebook Ads Benchmarks for B2C, eCommerce (e-commerce, eshops, online stores) and Marketplace companies for Reach frequency, clicks, CTR, CPM, CPC, Amount Spent, Purchases, Impressions, Leads, Purchase conversion amount, ROAS and more.
What is Facebook Ad benchmarking?
Facebook Ads benchmarking is the process of measuring the performance of your Facebook campaigns against other businesses in your industry.
Databox Benchmarks is free to access and easy to use. Just connect your Facebook Ads account and get up-to-date data on the metrics that are most important to you.
How can Facebook Ads benchmarks help analyze data effectively?
Facebook Ads benchmarks help you to do more than just compare your performance.
By getting a holistic view of where the market is trending, you can invest more of your time in the areas that will deliver growth. Benchmarks will help you gauge how effective your campaigns have been while also highlighting ways to optimize performance.
How is the Facebook Ad benchmark calculated?
Facebook Ad benchmarks are calculated from the anonymized data of a group of companies.
The benchmarks will calculate last month’s data for all participating companies that match the criteria defined. This includes company size, sector, revenue, and business type.
What are the key metrics for benchmarking in Facebook Ads?
Here is a list of the most popular metrics to benchmark in Facebook Ads:
Get immediate insights on how your company compares to similar companies based on what matters to you. Filter by industry, company size, or revenue. As long as it’s a match, you can join as many Benchmark Groups as you’d like.