Quality Comfort’s lean marketing team uses Databox to cut reporting time, uncover insights, and improve campaign ROI.
Elizabeth Kurth is the Senior Marketing Director at Quality Comfort Home Services, a Cincinnati-based company offering heating, air conditioning, plumbing, and duct cleaning. In a lean, two-person marketing department, Elizabeth manages all digital efforts and drives strategic marketing decisions for the company.
Despite using ServiceTitan, a powerful platform with extensive data, Elizabeth found it difficult to surface the metrics she needed to evaluate campaign performance, geographic trends, and ROI. The available reports were either too granular or too scattered, forcing her to manually piece together data from multiple sources.
“We needed a way to get a high-level view across service areas, organic traffic, and our campaign performance. Pulling two, three, or even four reports just to figure out if we were trending up or down was incredibly frustrating.”
And as a small team, time was a scarce resource. The lack of a centralized, visual view of performance hindered quick decision-making and efficient campaign optimization.
Elizabeth initially turned to another solution to solve the problem, and even hired a consultant to help her build out dashboards on it. But the platform proved unreliable and difficult to maintain.
“It might work one day and not the next. We couldn’t get consistent results, even with expert help.”
After hearing about Databox through industry peers and researching it herself, Elizabeth decided to give it a try. The initial setup experience confirmed that she had found the right solution.
Although ServiceTitan doesn’t integrate directly with Databox, Elizabeth was able to work around it by exporting reports into Google Sheets and connecting those to Databox. She also quickly connected her other key data sources, like Google Search Console, Google Analytics, and Google Ads.
“Implementation was incredibly easy. I pull reports into Sheets each month, and everything else connects in just a few clicks.”
With support from her Customer Success Manager, Elizabeth quickly learned how to create custom metrics, like “campaign ROI”, from her imported data.
With Databox in place, Elizabeth gained the clarity she needed to drive smarter marketing decisions:
“Seeing red arrows for downtrends and green for improvements made it easy to spot gaps. Without Databox, I probably wouldn’t have noticed them.”
Databox also became a key tool for evaluating the impact of branding efforts and simplifying data sharing with executives through snapshot reports.
“If you’re dealing with a lot of manual reports or need to compare trends over time, Databox is the perfect solution. It’s simple once you wrap your head around it, and it has more functionality than I even use.”