Mixpanel is an advanced analytics platform that helps businesses track user behavior, analyze data, and make data-driven decisions. It offers powerful features for event tracking, funnel analysis, user segmentation, and A/B testing, providing insights to optimize product performance, engagement, and conversion rates.
Mixpanel is one of the most advanced mobile & web analytics. It gives you the ability to easily measure what people are doing in your app on iOS, Android, and web. Mixpanel allows you to find out where to focus your energy while building your product.
With Databox, your most important Mixpanel KPIs will be transformed into meaningful insights and delivered to your mobile, Apple Watch, TV display or Slack channels. One of the key benefits of Databox is the ability to combine multiple data sources in one place. This will help your team stay on top of important metrics that drive your business.
Custom reports available with the use of Databox Metric Builder.
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At the end of 2023, Mixpanel increased their API rate limits from 400 to 60 API requests per hour. This can lead to prolonged syncing and to prolonged time required to create Custom Metrics with the Mixpanel Metric Builder in Databox. Learn more about this here.
Mixpanel Metric Builder in Databox supports only ‘String’, ‘Boolean’, ‘Number’ and ‘Date’ types. Due to multidimensional results returned via Mixpanel API, the ‘List’ type is not supported.
Mixpanel API does not provide custom properties for events. Custom properties exist only in the Mixpanel Modeling layer, meaning data on them can only be obtained through a User Interface based API request. Any raw export or lower level API request would not include custom properties.
Due to an API limitation, Databox syncs daily unique values for Custom metrics built with Mixpanel Metric Builder (Segmentation) and then sums together those daily unique values for total values of longer Custom Date Ranges.
This is a workaround, because Databox cannot sync the correct unique value for the whole Custom Date Range, except for ‘Today’ and ‘Yesterday’ periods, so discrepancies are possible for overall value of a Custom metric in such scenarios.
For metrics created with the Mixpanel Metric Builder (Custom metrics of non-current metric types) 24 months of historical data is initially synced.
Mixpanel’s API does not return any data on Custom Events via Basic Metrics in Databox. In order to report on Custom Events, create a Custom metric for Mixpanel using the Metric Builder – select Custom Event as the Event in the Metric Builder for Mixpanel. This will expose the Custom Event ID field. Here, you can directly enter the Custom Event ID.