HubSpot Marketing is a comprehensive marketing software that helps businesses attract, engage, and delight customers. It provides tools for content creation, lead generation, automation, analytics, and more, to drive effective marketing campaigns and grow businesses.
HubSpot is an all-in-one marketing software platform that helps companies increase traffic, generate leads and turn them into customers.
With Databox, your most important HubSpot Marketing KPIs will be transformed into meaningful insights and delivered to your mobile, desktop, TV display, Apple Watch or Slack channels. Additionally, Databox gives you the ability to combine multiple data sources in one place, including HubSpot’s CRM, Google Analytics, Facebook ads and many others.
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All HubSpot Accounts can be connected with Databox, regardless of the HubSpot plan. However, Contact Metrics (e.g. ‘Contacts (Marketing)’, ‘Total Contacts (Marketing)’) are not synced with HubSpot Free Accounts due to API limitations.
If you connect a HubSpot Free account in Databox, the following error will be returned for the mentioned metrics: ‘Insufficient scopes: We can’t get data for this specific metric because of missing scopes and/or permissions. Required is one of “cms-analytics-api-access” or “traffic-analytics-api-access”. Please reconnect your data source with HubSpot account that has required permissions’.
Certain HubSpot Marketing Metrics (specifically those regarding Blog, Email, and Landing Page data) are only available for Super Admin users and accounts with Professional or Enterprise HubSpot Plan. If you are not a Super Admin in HubSpot, no data will be returned for Blog, Email, and Landing Page Metrics. Learn more.
There is a contextual difference between HubSpot metrics in Databox and the Basic Reports in HubSpot. In HubSpot, the Basic Report tracks deals (or contacts) as they progress through different stages whereas Databox metrics reflect deals that were in specific stages during a particular period.
To ensure a fair comparison of metrics, Databox recommends using Custom reports in HubSpot. By filtering data based on lifecycle stage (or other dimensions), Custom reports in HubSpot will display metrics that align contextually with those in Databox. Therefore, when comparing these metrics, it is best to use Custom reports in HubSpot rather than relying on the Basic Report.
When Contact Lifecycle Stages are updated in HubSpot, it may take up to 24 hours for the change to be reflected in HubSpot’s API and in Databox.
This error occurs in the Metric Builder when the HubSpot account contains a large amount of data. In such cases, the API response may take a significant amount of time to sync the large volume of data. If the time to retrieve data exceeds 2 minutes, the query will time out, resulting in the ‘Data Preview Error.’
A workaround for creating metrics is to preview the data with a shorter Date Range, such as ‘Today’ or ‘Yesterday.’ By default, the Metric Builder uses the ‘Month to Date’ Date Range. Before clicking ‘preview data,’ switch the Date Range to ‘Today’ to reduce the amount of data (since less data needs to be synced for a shorter Date Range), which will allow you to fetch your data faster. Once the data loads in the preview, save the Metric, and then you can use it on a Databoard with a preferred Date Range. The rest of the data will sync through standard, scheduled syncs.
Alternatively, you can save the metric without shortening the Date Range. If the preview takes longer than usual, a clickable ‘Save’ button will appear, allowing you to save the metric and use it on a dashboard without waiting for the preview results. The rest of the data will sync through standard, scheduled syncs.