Track all of your key business metrics from one screen
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Matomo is a web analytics platform that offers an open-source alternative to Google Analytics. It provides comprehensive insights into website traffic, user behavior, and conversions, while prioritizing data privacy and ownership.
Relative Visibility is a SEMrush metric that measures a website's visibility compared to its competitors in the same market, based on organic search results and the keywords they rank for.
The Keywords in TOP 10 metric shows the number of organic search keywords for which a domain or URL ranks in the top 10 search results on Google. This helps to assess the search engine visibility and ranking performance of a website.
The Average Position metric in SEMrush measures the typical rank of a website's organic search results for targeted keywords over a certain period.
Keywords in TOP 3 is a SEMrush metric that shows the number of keywords for which a domain or URL ranks in the top 3 search engine results pages. It indicates a site's visibility and potential traffic from high-ranking and relevant search queries.
Keywords in TOP 20 is a SEMrush metric that shows the number of keywords a website ranks for in the top 20 search engine results pages. It helps gauge a website's search visibility and SEO performance.
Keywords in Top 100 is a SEMrush metric that shows the number of keywords for which a domain or URL ranks in the top 100 search engine results pages (SERPs). It helps to evaluate the domain's or URL's visibility and track SEO performance.
SEMrush Site Audit Score is a comprehensive metric that evaluates the technical health of a website and assigns a score out of 100, indicating critical issues, warnings, and recommendations for improvement.
Estimated Traffic is a metric in SEMrush that shows the estimated monthly search traffic that a particular domain, subdomain, or URL receives from Google's organic search results.
This metric shows the top keywords that bring traffic to a website, excluding those that include the business name. It includes both local and hotel searches, and displays the position of each keyword in search results.
Domain Organic Keywords is a metric that shows the total number of organic keywords that a domain or website is ranking for in Google search results. It is an important indicator of a website's SEO performance and traffic potential.
Authority Score is SEMrush's domain-level metric that predicts a website's ability to rank in search engines based on backlink strength, quality, and quantity.
Domain Organic Traffic is a SEMrush metric that measures the amount of traffic a website receives from organic search, excluding paid search. It helps to analyze the website's overall SEO performance and identify opportunities for improvement.
Pages Crawled metric in SEMrush represents the number of pages on a website that were crawled by the SEMrush bot during a specific time period. This metric gives an indication of the size and structure of a website, and helps to identify any crawling issues.
The Errors metric in SEMrush shows the number of technical website issues detected during a site audit. These errors can negatively affect site performance and should be fixed to improve overall SEO health.
The Warnings metric in SEMrush indicates potential issues with a website's SEO performance, including technical errors, security issues, and other factors that could harm the site's rankings.
Backlinks refers to the number of links pointing to a website from other external sites. It is an important SEO metric that can impact search engine rankings and website authority. SEMrush offers various backlink metrics, including referring domains, backlink types, and the authority of referring domains.
Top Keywords by Position is a SEMrush metric that displays a list of keywords that a website ranks for in search results, where the website appears in the top positions. This includes local, hotel, and business name keywords. It helps to identify the website's most valuable keywords and top competitors.
The Notices metric in SEMrush is a count of the number of website issues detected by SEMrush Site Audit tool that require attention but are not as critical as errors or warnings.
Referring Domains is the number of unique domains that link to a website. It gives an idea of the website's backlink profile and its authority in search engine ranking.
Absolute Visibility is a SEMrush metric that gives you a percentage indicating how visible a domain or URL is in search results, taking into account all its ranking keywords.
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Matomo data is synced in UTC. If Matomo account has any other time zones selected for websites, they will not be listed during the connection process in Databox. It is therefore recommended to select UTC time zone in Matomo account, so the data can properly sync with Databox.
When filters are used in creating Custom metrics in Databox (combination of multiple filters or conditions in Matomo Metric Builder), Matomo Custom metrics might show data discrepancy in Databox. This is because some segments would require to have the same setup in Databox as in Matomo Segment User Interface. However, those kinds of setups result in an error on Databox side, with a status object displayed describing this behavior.
For example, filtering for Event Category of A or B at the same time will not give the expected result, which is a sum of category A and category B values. Instead, Databox will show fewer values, or even a 0. So the logic behind filtering differs between Matomo and Databox.
Because of this, it is recommended to duplicate the setup in Matomo and compare it to the values Databox is showing in order to confirm that the values Databox is showing are indeed what Matomo is displaying on segment level.
Due to an API limitation, Databox can retrieve up to (top) 100 custom dimensions. Learn more about this in Matomo official documentation here.
Dimensions that do not have any values associated with them (values equal to 0) are not in the top 100 based on unique page views, therefore those dimensions are not retrieved via API. As a workaround, it can be checked with Matomo Support team if there is any option to export such data into .CSV or Excel files.
Data sets exported into a .CSV file can then be imported into a Google Sheets file and then this file can be connected to Databox account and used for Custom metric creation.
Matomo offers many different modules from which Databox can pull data, but Custom Dimensions is not one of them. The custom dimensions are therefore not supported in Matomo Metric Builder.
Request for Matomo custom dimensions can be upvoted on the public Databox Roadmap page here:
Whether your Matomo account is self-hosted or cloud-based, it runs on a server where you can adjust settings, including security and privacy configurations.
Check for any installed plugins that might be blocking requests from cloud providers, as this could cause Databox connections to fail.
Some plugins automatically block IP addresses from cloud providers such as AWS, Azure, Google Cloud, or Oracle Cloud. If such plugins or built-in security features are enabled in your Matomo account, try disabling them temporarily to allow the connection.
In order to connect Matomo Data Source successfully, an actual domain of Matomo (website) account must be entered instead of the Matomo website domain.
Domain of Matomo (website) account can be found by following these steps: