Crafting a goal-aligned marketing plan

What you’ll learn

In this interview, we’ll discuss crafting a marketing plan that aligns with your company’s goals, and helps ensure you hit your marketing targets. We’ll cover everything from working with sales and other teams, to identifying the “levers” you need to pull to have the best chance of hitting your target.

About the guest

Sam is a seasoned B2B SaaS marketing leader with over a decade of driving growth and innovation. As VP of Marketing at Loxo, he leverages his unique blend of sports, psychology, and marketing expertise to create high-impact demand generation strategies that transform the recruitment process.