New Users

Discover how New Users measure audience growth and engagement across digital platforms. Learn how to track, analyze, and optimize user acquisition strategies for sustained business success.

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KPI Details

Category

Marketing
Type

Leading Indicator
Calculation

New Users = Total Users of a Period – Return Users
Measure

Tracks the number of first-time users visiting a website, app, or platform, helping businesses assess reach and growth.
Data Sources:

Google Analytics, HubSpot, Mixpanel, Amplitude, Firebase, Segment.
Frequency
  • Daily for active growth monitoring
  • Weekly for analyzing acquistion channels
  • Monthly for performance reviews
  • Quarterly for strategic planning

Example target

Increase new users by 25% in Q3 by improving SEO, launching paid campaigns, and optimizing referral programs.

Example Reports Use Case

A Growth Marketer tracks New Users to evaluate website traffic and user acquisition. If growth slows, they may refine content strategies, adjust paid ads, or enhance onboarding experiences.

KPI Example

Best Practices for New Users

  • Optimize Acquisition Channels

    Improve SEO, social media, and paid campaigns to attract more first-time visitors.

  • Enhance Onboarding & UX

    Ensure a seamless experience to convert new users into active customers.

  • Leverage Referral & Incentive Programs

    Encourage users to invite others through special promotions or rewards.

  • Monitor & Optimize Traffic Sources

    Analyze New User data across platforms to identify high-performing channels.

What are New Users

New Users refers to the number of individuals who visit a website or app for the first time within a specified time period. This metric reflects fresh audience reach and is tracked using events such as first_visit (for websites) or first_open (for mobile apps), depending on the platform. Distinct from returning users, new users help businesses measure the effectiveness of acquisition strategies and understand how well their digital properties attract new visitors.

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