What is Average Position

Average position is a metric that tells you, on average, where your page shows up in Google search results.

Let’s say your page ranks #1 for one keyword and #5 for another. Your average position? That would be 3. It’s basic math, but it gives you a solid read on how visible your content really is.

Of course, it’s not the full story. A page might rank high but still get very few clicks if the title or description doesn’t pull people in. That’s why average position works best when paired with other data, like click-through rate and impressions. Alone, it shows you how high your content ranks. Combined, it shows whether those rankings are actually pulling their weight.

In short: average position gives you a bird’s-eye view of your visibility in search. It doesn’t tell you everything, but it’s a good place to start if you want to know whether Google is positioning your content.