Google Analytics 4
Dashboard and Reporting Software

This is expected behavior for metrics that are non-aggregatable. All of the Google Analytics 4 Custom metrics (metrics created with Metric Builder) metrics are non-aggregatable.

When a metric is non-aggregatable, this means that Databox does not SUM up granulated (daily, weekly, etc.) data for the total value (Big Number), since this would be invalid. Instead, Databox makes an additional API request to the API to obtain the Big Number value. This applies to all non-aggregatable metrics in Databox for all integrations, including Google Analytics 4.

List of non-aggregatable metrics (this includes dimensional metrics based on the metrics below) for Google Analytics 4:

– Active Users
– Average Purchase Revenue
– Average Session Duration
– ARPPU
– Bounce Rate
– Ecommerce Purchases
– Engagement Rate
– Engaged Sessions
– Event Count per User
– Events per Session
– Sessions
– Session Conversion Rate
– Sessions per User
– Views per Session
– Transactions per Purchaser
– Total Ad Revenue
– Total Revenue
– Total Users
– User Conversion Rate
– all Custom metrics (created with Metric Builder)

To try out the new Google Analytics, set up your website and/or app on a Google Analytics 4 property. There are three ways to do this. (You’ll need Edit permission on the Google Analytics account.)

• Set up a new site on a Google Analytics 4 property. Do this if you are ready to rely on Google Analytics 4 reporting.
• Set up a new site on both Universal Analytics and Google Analytics 4. This sets up a parallel Google Analytics 4 property that collects data alongside your Universal Analytics property. It also establishes a connection between the two properties that will allow you to migrate configuration settings from your Universal Analytics property to your Google Analytics 4 property later on.

If you have a site that is set up on Universal Analytics, you can upgrade it to also use a Google Analytics 4 property. When you click Upgrade to GA4, you create a Google Analytics 4 property that collects data alongside your existing property. Your Universal Analytics property is left unchanged and continues to collect data — you can always access it via the property selector or Admin screen.

Read more: Introducing the next generation of Analytics, Google Analytics 4 – Analytics Help

To apply multiple regular expressions within a single filter in the metric builder, the following expression should be used:

Example:  .*\/databox\/.*|\/author\/.*

This expression will match any page path/URL that:

1) contains /databox/ anywhere in the path or URL, or

2) contains /author/ anywhere in the path or URL,

regardless of what comes before or after these segments.

A single filter can contain a maximum of 128 characters. Exceeding this limit will result in an API error. In such cases, it’s recommended to use multiple filters with smaller regular expressions instead of one large expression.

Databox only migrates metric keys (technical metric markers) and not the dimensions, therefore if the metric key is valid but the dimension from Google Analytics 3 does not exist in Google Analytics 4 (same dimension naming is required), Databox is not able to migrate the metric and the given Custom metric will need to be recreated for GA4 or removed entirely. Hence the same naming is a requirement for successful migration.