The Challenge: Scattered Data, Scattered Direction

Before Databox, Shadowspec’s data was siloed across platforms, like HubSpot, Google Analytics, Google Ads, Meta, LinkedIn, and more. Without a unified view of their data, decision-making was based on “vibes” instead of facts.

“We didn’t have one platform of truth,” Lizzie said. “We couldn’t make accurate data-driven decisions as a team.”

The team struggled to align their marketing direction, and the scattered nature of data made tracking performance cumbersome and time-consuming.

Finding a Solution

Gareth and Lizzie began searching for a platform that could pull all their data into one place, and Databox stood out. Its ability to integrate with current and future tools, alongside features like custom and calculated metrics, was exactly what they needed.

“We were looking at how we could grow and needed custom metrics to calculate things like conversion rates that we couldn’t get from native platforms,” Gareth shared.

Implementing Databox

Implementation started by identifying their platforms and desired outcomes. The team built out dashboards using a mix of built-in, custom, and calculated metrics. Despite having some complex needs, the onboarding support helped them configure Databox effectively.

“The support team was amazing,” said Gareth. “Even when things got confusing, they stuck with us and got us to a solution.”

For Lizzie, the simplicity was a plus: “If I had any issue, I just passed it to Gareth. And he fixed it. It just worked.”

The Results: From Disorganized to Data-Driven

Today, Databox helps Shadowspec:

  • Make faster, better decisions with real-time dashboards
  • Accurately track ad spend and performance across channels
  • Eliminate manual reporting, saving significant time
  • Bring alignment across the marketing team with shared data views

“We’re able to track what’s working in social, ad spend, and conversion rates every single day,” Lizzie said. “Before, it was vibes. Now, it’s facts.”

According to Gareth, Databox freed up time previously spent wrangling spreadsheets: “Now we focus on content and video work that drives impact.”

Gareth and Lizzie’s Advice for Others

“If you’re considering something like Databox, you’ve already landed on the right page,” Gareth advised. “It integrates with everything, it’s evolving, and it’s helping us make smarter decisions.”

And if Databox disappeared tomorrow? “Crying, screaming, throwing up,” joked Lizzie. “We’d be lost. We’d have to go back to manual data crunching instead of creative marketing.”