Learn how Novi Digital centralized all their client data in one place and simplified reporting. The result? Clearer client communication, stronger relationships, and a happier, less stressed team.
Aaron Crewe is the Managing Director and founder of Novi Digital, a multi award-winning, data-informed, purpose-driven digital marketing agency that specializes in B2B lead generation marketing campaigns and resolving complex customer journeys.
Before Databox, Novi Digital struggled with a common agency problem: clients wanted comprehensive reporting that encompassed everything the agency did, but existing solutions weren’t cutting it. They had tried various popular platforms, but none were a great fit.
“Our success is predicated on the success of our clients. When our clients don’t achieve success, we take it very personally.”
The challenge wasn’t just technical – it was creating real business impact. Without end-to-end tracking and unified reporting, communication breakdowns were happening:
“Within digital marketing, it doesn’t matter how good the client’s business is. The client will predominantly blame the agency for whatever reason… But ultimately, it’ll be a lack of success.”
Interestingly, Novi Digital wasn’t actively searching for a new reporting solution when they discovered Databox. “We weren’t proactively looking for a solution to the problem. The solution presented itself to us,” Aaron recalls. A message about Databox appeared in a WhatsApp chat one weekend while Aaron was with his kids. Intrigued, he signed up right then and there.
The implementation process was straightforward. Aaron started by connecting multiple data sources to test the system, created initial reports and dashboards, and then handed it over to his team. He rolled it out to a few clients and his team immediately saw the Clients light up, and how valuable these kinds of reports would be.
The impact on Novi Digital’s business has been significant. They can now:
“It’s changed our business tenfold,” Aaron says. “We’re not using standardized reporting. We’re able to present multiple touch points in the journey.”
The benefits extend beyond just reporting. A more comprehensive view of performance has led to:
“It makes me feel less stressed. It makes me happier. It makes me more content in what I’m doing because the client is happier, and the team is happier. Because ultimately a happy team is a more successful business.”
For anyone considering Databox, Aaron’s advice is straightforward: “Try it. Try it and connect the platforms with Databox. Report it, show your end client, and get that feedback. Because you can iterate your report to what their needs are and show them in real-time.”