Stack up against the competition with our Twitter benchmarks

Leverage Twitter benchmarks to deepen your insights into industry best practices. Use this knowledge to improve your competitive analysis process and set the right goals.

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Twitter Benchmarks for All Companies

New tweets, net follower growth, mentions, replies, retweets and followers.

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Followers is a Twitter metric that reflects the number of users who have decided to subscribe to a specific account to have access to their posts and updates. It is a reflection of an account’s reach and influence on the platform.

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New tweets

Number of New Tweets Released during the specified Date Range. No historical data is available from before the initial connection. Twitter does not provide net values for this metric directly via their API. We calculate this metric by subtracting the current value from the previous value to determine net change.

Compare your Twitter performance with other B2B companies and optimize your strategy for greater engagement and reach

Twitter Benchmarks for B2B Companies

New tweets, net follower growth, mentions, replies, retweets and followers.

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Frequently Asked Questions

What is a good Twitter engagement rate?

Twitter engagement rates vary depending on industry, audience, and type of content shared. However, as of 2022, a good Twitter engagement rate can be anything between 0.5% and 1.5%.

How do you track Twitter performance?

  • Engagement rate: Measures how often people are interacting with your tweets. It includes metrics such as likes, retweets, comments, and clicks.
  • Follower growth rate: Measures how quickly your follower count is growing or shrinking.
  • Impressions: Measures the number of times users have seen your tweets.
  • Click-through rate (CTR): Measures how often users are clicking on links that you share in your tweets.
  • Hashtag performance: This measures the performance of hashtags you use in your tweets, such as the number of impressions and engagements.


What is a good Twitter impression rate?

Twitter impression rate refers to how many times someone has seen a tweet. The ideal impression rate on Twitter can vary depending on the number of followers, industry, and type of content, but generally, an impression rate between 1% and 3% is considered good.

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