Leverage Twitter benchmarks to deepen your insights into industry best practices. Use this knowledge to improve your competitive analysis process and set the right goals.
New tweets, net follower growth, mentions, replies, retweets and followers.
Number of New Tweets Released during the specified Date Range. No historical data is available from before the initial connection. Twitter does not provide net values for this metric directly via their API. We calculate this metric by subtracting the current value from the previous value to determine net change.
Followers is a Twitter metric that reflects the number of users who have decided to subscribe to a specific account to have access to their posts and updates. It is a reflection of an account’s reach and influence on the platform.
Compare your Twitter performance with other B2B companies and optimize your strategy for greater engagement and reach
What is a good Twitter engagement rate?
Twitter engagement rates vary depending on industry, audience, and type of content shared. However, as of 2022, a good Twitter engagement rate can be anything between 0.5% and 1.5%.
How do you track Twitter performance?
What is a good Twitter impression rate?
Twitter impression rate refers to how many times someone has seen a tweet. The ideal impression rate on Twitter can vary depending on the number of followers, industry, and type of content, but generally, an impression rate between 1% and 3% is considered good.
Get immediate insights on how your company compares to similar companies based on what matters to you. Filter by industry, company size, or revenue. As long as it’s a match, you can join as many Benchmark Groups as you’d like.