Stack up against the competition with our paid social benchmarks

Leverage paid social benchmarks to deepen your insights into industry best practices. Use this knowledge to improve your competitive analysis process and set the right goals.

Benchmark yourself

Facebook Ads Benchmarks for All Companies

Connect your Facebook Ads account to gain access to Facebook Ads Benchmarks for all companies. Unlock the power of benchmarking and compare your advertising performance against the median value, as well as the top and bottom quartiles. Discover how your metrics stack up in areas such as Reach frequency, clicks, CTR, CPM, CPC, Amount Spent, Purchases, Impressions, Leads, Purchase conversion amount, ROAS and more.

Sales and churn for small companies with up to 10 employees

Benchmarks for Net Sales, Gross Sales from Shopify, Churn (Delinquent), Invoices Sent, Invoices Paid, Churn from Stripe

Your browser does not support SVG.

Net Sales

Net sales is the total sales revenue generated by a business after accounting for returns, discounts, and other deductions. It is a key metric to measure a company’s profitability.

Your browser does not support SVG.

Gross Sales

Equates to product Selling Price x Ordered Quantity during the specified Date Range. Gross Sales does not include Discounts, Returns, Taxes, or Shipping.

Your browser does not support SVG.


Churned Customers measures the rate at which customers stop using a company’s product or service within a certain period of time. It is an important metric for subscription-based businesses to track customer retention and identify areas for improvement.

Frequently Asked Questions

What are Paid Social Benchmarks?

Paid social benchmarks refer to the performance metrics and statistics used to evaluate the effectiveness and success of paid social media advertising campaigns. These benchmarks provide a standard against which marketers can compare their own campaign performance and assess their return on investment (ROI).

What is a good ROAS for paid social?

ROAS of 3:1 or higher is often considered a good benchmark. This means that for every dollar spent on advertising, you generate three dollars in revenue. However, it’s important to note that this number may vary across different industries and may be affected by various circumstances.

What is a good CTR for paid social?

CTR of 1% to 2% can be considered average, while a CTR above 2% is generally considered good. However, it’s important to note that these numbers can vary significantly across different industries and platforms.

Want to explore more paid social groups?

Get immediate insights on how your company compares to similar companies based on what matters to you. Filter by industry, company size, or revenue. As long as it’s a match, you can join as many Benchmark Groups as you’d like.

Explore more groups