Even small companies up to 50 employees use Google Ads and can benefit from monitoring their performance.
Google Ads is a powerful advertising platform that allows small businesses to reach potential customers through targeted, pay-per-click (PPC) ads. To measure the effectiveness of their Google Ads campaigns, small businesses can use the following benchmarks: click-through rate (CTR), cost-per-click (CPC), conversion rate, and return in investment. These can vary widely depending on the industry and the target audience, but luckily we have benchmarks for small companies for you.
Click-Through Rate (CTR) is the ratio of clicks to impressions of an ad, expressed as a percentage. It measures the effectiveness of an ad and indicates how relevant it is to the target audience.
Conversion Rate is the percentage of users who take a desired action on your website or landing page after clicking on your ad. It is used to measure the effectiveness of your Adwords campaigns.
Benchmark Groups is a platform that allows you join a group of companies that are similar to yours, so you can see how your company ranks against them in terms of marketing and sales performance.