Google Ads Benchmark Performance for Small Companies

Even small companies up to 50 employees use Google Ads and can benefit from monitoring their performance.

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Google Ads Benchmarks

Google Ads is a powerful advertising platform that allows small businesses to reach potential customers through targeted, pay-per-click (PPC) ads. To measure the effectiveness of their Google Ads campaigns, small businesses can use the following benchmarks: click-through rate (CTR), cost-per-click (CPC), conversion rate, and return in investment. These can vary widely depending on the industry and the target audience, but luckily we have benchmarks for small companies for you.

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Click-Through Rate (CTR) is the ratio of clicks to impressions of an ad, expressed as a percentage. It measures the effectiveness of an ad and indicates how relevant it is to the target audience.

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Conversion Rate

Conversion Rate is the percentage of users who take a desired action on your website or landing page after clicking on your ad. It is used to measure the effectiveness of your Adwords campaigns.

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Benchmark Groups is a platform that allows you join a group of companies that are similar to yours, so you can see how your company ranks against them in terms of marketing and sales performance.

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