See how your business performance stacks up against companies of similar sizes, in similar industries. Use benchmarks to promote your success, inform business strategy, or identify areas where you may be falling behind. Databox Benchmarks cover a wide range of business functions so you can benchmark the metrics that matter most.
Benchmarks Impressions, Purchases from Facebook Ads, Clicks, Cost, Impressions from Google Ads, and Users, Bounce Rate, Sessions from Google Analytics
Sessions is a metric in Google Analytics that represents a group of interactions made by a single user during a specified time period on a website or app.
Purchases is a metric in Facebook Ads that measures the number of completed transactions on your website, app or Facebook page as a result of your ad. It is a key measure of the advertising ROI and can be used to optimize your ad campaigns for increased sales and revenue.
Cost is the amount of money you have spent on your Google AdWords campaign. It can be viewed as a total cost or broken down by ad, keyword, or other customizable factors.
Impressions is a metric in Google Adwords that refers to the number of times your ad has been displayed to potential customers on the Google search results page or on websites and apps that are part of the Google Display Network.
Benchmarks for Conversions, Avg. CPC, Cost, Clicks, Impressions from Google Ads, Amount Spent from Facebook Ads, and Pageviews, Bounce Rate, Users, Sessions from Google Analytics
What are B2B benchmarks?
Benchmarks are reference points for you to compare your business performance against businesses that are similar to your own in size and industry. Benchmarks for B2B businesses can cover a variety of different functions, like sales, marketing, finance, and more. Benchmarking helps contextualize your business’ unique performance within your industry.
What KPIs should B2B businesses measure?
B2B businesses should track KPIs across a variety of functions, including marketing, finance, sales, and more. Benchmarks can make KPI tracking more effective by contextualizing these data points within your specific market and industry.
Databox Benchmark Groups offer a wide variety of focus areas for businesses of different sizes and industries. Databox allows any business to join any group that aligns with their specs (size, industry, metrics). Once you join, your data will be uploaded anonymously to the group. Explore Databox’s public benchmark groups here and start benchmarking your B2B performance today.
How do you measure the success of a B2B campaign?
Benchmarks are a great tool for measuring the success of your B2B campaigns. Benchmarks are used as reference points for you to compare your campaign performance metrics against competitors. This allows you to see how your campaign metrics stack up against other businesses in your market. Benchmarking gives industry context to your business numbers, including:
Get immediate insights on how your company compares to similar companies based on what matters to you. Filter by industry, company size, or revenue. As long as it’s a match, you can join as many Benchmark Groups as you’d like.