Marketing stats that matterTips for boosting performance
The Spotlight: Every marketing campaign is different - that’s why testing is critical. But you can still learn from what others have done, so we’ve highlighted a couple things to help make your marketing more effective. The bottom line? Don’t skimp on visuals; keep your copy concise; and never forget about mobile!
Keep it short and sweet: Subject lines with fewer than 10 characters averaged a 49.7% open rate - compared to a typical average of 23.4%.
Source: Informz, 2014 via Freely.net and MailChimp
Don’t forget the pictures: Articles with images get 94% more views.
Source: NewsCred, 2014 via Freely.net
Tweet with smartphones and tablets in mind, because most active Twitter users are on mobile.
Source: Adweek, 2014 via Freely.net
Collecting a little personal information on your subscribers can pay off big: birthday emails perform much better than regular promotions.
| Transaction rate | 481% higher |
| Average revenue per email | 342% higher |
| Unique click rate | 179% higher |
Source: dotmailer, 2015 via Freely.net
Show, don’t tell: Videos on landing pages increase conversions by 86%.
Source: Social Fresh, 2014 via Freely.net
Not all social media networks skew towards mobile:
LinkedIn users prefer the desktop.
Source: Adweek, 2014 via Freely.net
A picture is worth a thousand “likes.” 87% of a Facebook page’s interactions happen on photo posts.
Source: Bufferapp, 2014 via Freely.net
Words matter. Specifically, the first word you use in your subject line can boost overall open rates significantly.
| Word | % open rate lift when used as first word |
|---|---|
| First name personalization | 14.7% |
| Invitation | 9.5% |
| Introducing | 7.4% |
Source: Campaign Monitor
Sign up for a head’s up when we publish more great content like this! Don’t worry - we don’t spam, ever.
Thank you!
Build your first dashboard in 5 minutes or less
Easy-to-use analytics for growing businesses
2025 © Databox, Inc. All Rights Reserved.