Creating extremely accurate sales plans

What you’ll learn

Learn how to creating an accurate sales plan by using metrics like Opportunity Volume, Close Rate, & Average Deal Value (ADV) to craft a basic model formula. Plus, we’ll cover how to do “Adoption Scoring” to drive CS activity & behaviors (like churn, renewall, and upsells) to improve how you target your ICP, so be sure to invite your other GTM leaders along.

About the guest

Dougie serves as Chief Revenue Officer at SourceWhale, which helps top staffing firms place more candidates. With a strong background in scaling businesses, including his work at Odro and Hector, Dougie’s a go-to expert in recruitment tech.