PPC Benchmarks: Compare Your Ad Campaign Metrics Against Industry Standards

Explore the latest monthly updates on industry benchmarks to compare your PPC performance across key platforms like Google Ads, LinkedIn Ads, and Facebook Ads. Access vital metrics such as quality score, impressions, click-through rate (CTR), cost per click (CPC), and return on ad spend (ROAS). Whether you’re focused on driving traffic, enhancing conversions, or maximizing revenue, our benchmarks provide the insights you need to optimize your PPC strategies effectively.

PPC Benchmarks By Industry

Choose your industry to explore PPC benchmarks and assess how your campaigns compare to others. The section features a table that highlights key PPC metrics, including Impressions, Click-through Rate (CTR), Cost Per Click (CPC), and Conversion Rate by displaying median performance, identifying the middle point where half of the companies perform better and half perform worse. It also outlines the top and bottom 25% of companies, spotlighting industry leaders and areas with the most room for improvement. This data provides a clear benchmark to strategize and optimize your PPC efforts effectively.
Marketing and Advertising
Web and Services
Technology
Sports and Fitness
Retail
Restaurants
Apparel
Construction
Finance
Marketing and Advertising
Web and Services
Technology
Sports and Fitness
Retail
Restaurants
Apparel
Construction
Finance
Metric Median Bottom 25% Top 25%
Avg. CPC
Google Ads
 1.393486 0.57500781342857 3.070226
CTR
Google Ads
 0.033216 0.014999 0.065618
Cost / Conversion
Google Ads
 47.907019121754 16.369648975534 131.55347331774
Average CPC
LinkedIn Ads
 3.4017070864837 1.354858 8.01806
Average CTR
LinkedIn Ads
 0.008713 0.003388 0.012954
CPC (All)
Facebook Ads
 0.5133154726034 0.22103557625458 0.933189
Avg. CPC
Google Ads
 2.4951265057769 0.58122132257143 3.28408
Cost / Conversion
Google Ads
 53.681511046286 22.882424579883 232.64956780083
CTR
Google Ads
 0.054978 0.034204 0.081813
CPC (All)
Facebook Ads
 0 0 0
Reach
Facebook Ads
 0 0 0
Conversion Rate
Google Ads
 0 0 0
Average CPC
LinkedIn Ads
 4.1544921835714 1.914748404832 10.230142
Average CTR
LinkedIn Ads
 0.0081405 0.004083 0.015867
Avg. CPC
Google Ads
 1.483352 0.59366927742857 3.89627
CTR
Google Ads
 0.036351 0.018077 0.075468
CTR (Link Click-Through Rate)
Facebook Ads
 0.0085735 0.006029 0.012976
CPC (All)
Facebook Ads
 0.516336 0.25492743843071 1.1185089916668
CTR
Google Ads
 0.0317925 0.01665 0.074634
Avg. CPC
Google Ads
 0.75795313424823 0.37984583608805 1.0057882388571
Cost / Conversion
Google Ads
 27.221713887429 10.115269 38.382709902577
CTR (All)
Facebook Ads
 0.015094 0.010791 0.020462
CPC (All)
Facebook Ads
 0.6301935 0.404461 0.94722
CPM
Facebook Ads
 0 0 0
Avg. CPC
Google Ads
 0.822603 0.411423 1.643572
CTR
Google Ads
 0.027876 0.015149 0.065486
Cost / Conversion
Google Ads
 23.979861488429 9.109362 50.768017
CPC (All)
Facebook Ads
 0.3478965 0.13860863958529 0.85403516456981
CTR (Link Click-Through Rate)
Facebook Ads
 0.010021 0.007133 0.018207
Cost
Google Ads
 3784.0546767312 1481.519938 12028.274808
Avg. CPC
Google Ads
 0.6203175 0.183739 1.7824233771429
CTR
Google Ads
 0.062669 0.023984 0.072552
Cost / Conversion
Google Ads
 4.231369 0.71777006771909 70.051035
Conversions
Google Ads
 432 136.985787 1354
Cost
Google Ads
 1260.8308353544 445.61489818971 4194.3082027266
Clicks
Google Ads
 2493 1881 18762
Avg. CPC
Google Ads
 0.43004907869818 0.19465040741489 0.73495740342857
CTR
Google Ads
 0.027266 0.018563 0.067598
Cost / Conversion
Google Ads
 16.219693320857 7.4238872314286 27.822279438857
CPC (All)
Facebook Ads
 0.380789 0.20478874714286 0.71450004685714
CTR (Link Click-Through Rate)
Facebook Ads
 0.0131475 0.007764 0.018324
Purchases Conversion Value
Facebook Ads
 37639.1 13291.69 83819.81
Avg. CPC
Google Ads
 1.746418 0.8440681174747 4.357615
CTR
Google Ads
 0.04558 0.025425 0.087386
Cost / Conversion
Google Ads
 54.8891341156 24.151132 108.29964404143
Cost
Google Ads
 1628.2056020022 805.154684 4275.8772624329
CPC (All)
Facebook Ads
 0.4234172734552 0.22363864028571 0.920415
CTR (Link Click-Through Rate)
Facebook Ads
 0.0167065 0.006604 0.019467
Avg. CPC
Google Ads
 1.8215525 0.56501117965686 4.403247
CTR
Google Ads
 0.05187 0.022857 0.078074
Cost / Conversion
Google Ads
 84.722182 15.321478289894 159.259422
Average CPC
LinkedIn Ads
 2.2450025 1.139175 12.453824
Average CTR
LinkedIn Ads
 0.008713 0.006473 0.010353
CPC (All)
Facebook Ads
 0.480433 0.199073 0.91159227771429

PPC Benchmarks By Business Type

Examine PPC performance metrics like Click-through Rate (CTR), Cost Per Click (CPC), and Conversion Rate across different business types such as eCommerce, Marketing Agencies, B2B, and SaaS. Our table highlights median values and pinpoints the top and bottom 25% of performers in each category, providing a clear snapshot of where opportunities lie to optimize ad spending and enhance campaign outcomes in each sector.
Agency
B2B
Ecommerce
Enterprise
Saas
B2C
Marketplace
Agency
B2B
Ecommerce
Enterprise
Saas
B2C
Marketplace
Metric Median Bottom 25% Top 25%
Followers
LinkedIn Company Pages
 3362 994 6645
Total Followers
Instagram Business
 1198 349 7084
Total Followers
Facebook Pages
 2854 832 15913
Impressions
Instagram Business
 0 0 0
Impressions
LinkedIn Company Pages
 2272 520 7141
Clicks
LinkedIn Company Pages
 86 6 429
Followers
LinkedIn Company Pages
 3587 1242 10073
Impressions
LinkedIn Company Pages
 3637 1113 11028
Clicks
LinkedIn Company Pages
 187 33 703
Total Followers
Facebook Pages
 3093 832 10617
Following
Instagram Business
 0 0 0
Total Followers
TikTok Organic
 0 0 0
Followers
LinkedIn Company Pages
 2215.5 1957 6633
Impressions
LinkedIn Company Pages
 3174 1006 8311
Total Followers
Facebook Pages
 0 0 0
Post Reach
Facebook Pages
 61033.5 1240 296499
Total Followers
Instagram Business
 13312 754 78329
Watch Time
YouTube
 168000 16140 2331840
Followers
LinkedIn Company Pages
 5336 1724 22697
Total Impressions
LinkedIn Company Pages
 0 0 0
Total Page Likes
Facebook Pages
 1780 681 5279
Post Reach – Organic
Facebook Pages
 787 55 12693
Website Clicks
Instagram Business
 5 0 114
Profile Visits
Instagram Business
 362 25 1993
Followers
LinkedIn Company Pages
 3812.5 1434 10445
Impressions
LinkedIn Company Pages
 3342.5 839 8936
Total Followers
Instagram Business
 1323 263 4633
Page Impressions
Facebook Pages
 1834.5 281 26769
Post Impressions – Organic
Facebook Pages
 0 0 0
Watch Time
YouTube
 46740 5580 740340
Followers
LinkedIn Company Pages
 2143.5 709 10099
Company Home Page Views
LinkedIn Company Pages
 75 25 218
Impressions
LinkedIn Company Pages
 2404 950 7895
Total Followers
Facebook Pages
 4016.5 438 20850
Total Followers
Instagram Business
 8379 754 38599
Total Followers
TikTok Organic
 11981 1218 36347
Followers
LinkedIn Company Pages
 0 0 0
Impressions
LinkedIn Company Pages
 2934 942 5657
Total Followers
Instagram Business
 0 0 0
Impressions
Instagram Business
 0 0 0
Watch Time
YouTube
 0 0 0
Views
YouTube
 7717 1739 15910

Looking for specific PPC metrics to benchmark your campaigns? Explore our Benchmark Explorer for a deep dive into PPC metrics like Click-through Rate (CTR), Cost Per Click (CPC), Conversion Rate, and Return on Ad Spend (ROAS). Compare your performance across Google Ads, LinkedIn Ads, and Facebook Ads with industry benchmarks from over 100 industries, helping you refine and optimize your advertising strategies effectively.

Learn More: Enhancing Your PPC Strategy Across All Platforms

Are your PPC efforts effectively driving traffic, conversions, and revenue? Whether it’s Google Ads, LinkedIn Ads, or Meta Ads, understanding how your metrics compare to industry benchmarks can reveal crucial insights. For example, is your click-through rate (CTR) competitive? Are your conversion rates maximizing your ad spend? With our benchmarking tool, you can easily see where your campaigns excel and where they may need adjustments.

Dive into detailed comparisons of essential PPC metrics like impressions, click-through rates, and cost per acquisition to understand what’s working and where there’s room for improvement. It’s all about leveraging data to fine-tune your strategies and stay ahead in the competitive PPC landscape.

3 Key PPC Benchmarking KPI Groups You Should Consider

  • Traffic-Focused Metrics

    Analyze Quality Score, Impressions, CTR, Average Position, and Impression Share to assess how well your ads capture potential customers’ attention.card

  • Conversion-Focused Metrics

    Focus on Conversion Rate, source tracking, and overall conversion tracking effectiveness to evaluate how efficiently your ads convert interest into action.

  • Revenue-Focused Metrics

    Consider CPC, CPA, and ROAS to understand the profitability and financial efficiency of your campaigns.

By integrating these metrics into your benchmarking process, regardless of the platform, you can achieve a holistic view of your PPC campaigns’ performance. This comprehensive approach ensures that every aspect of your advertising efforts is aligned with achieving not just immediate goals, but also long-term business growth.

Discover and Analyze PPC Benchmarks in the Databox App

The Benchmarks feature within the Databox app offers real-time insights from anonymized data across a multitude of companies. This powerful tool allows you to compare essential PPC metrics like click-through rates, cost per acquisition, and return on ad spend. Quickly pinpoint your strengths and identify opportunities for optimization, utilize industry insights for strategic campaign planning, or confidently validate your PPC expertise with data-driven evidence to clients.
Create Your First Dashboards and Compare Benchmarks No credit card required. Your data is safe and secure with Databox.

Your favorite tools for measuring ad performance can be benchmarked

With Databox Benchmarks, streamline your PPC performance monitoring by using the platforms you trust. Gain a comprehensive view of how your PPC campaigns stack up against industry benchmarks, focusing on critical metrics that drive advertising success.

Databox offers two convenient ways of benchmarking: directly within our dashboards for real-time metrics analysis, and through the Benchmark Explorer for deeper dives into historical data. This flexibility allows you to maintain an overview or delve into specific metrics, connecting your data sources to visualize performance trends and comparisons across various platforms.

Google Ads CTR
google ads ctr benchmarks

Most Popularly Benchmarked Metrics for Google Ads

Use Google Ads to draw comparisons with industry benchmarks and gain insights into ad performance and efficiency. Key metrics to benchmark include Click-through Rate (CTR), Cost Per Click (CPC), and Conversion Rate. These metrics help assess ad relevance, cost efficiency, and the effectiveness of ad content in achieving desired actions.

Linkedin ads CTR
linkedin ads ctr benchmarks

Most Popularly Benchmarked Metrics for LinkedIn Ads

Utilize LinkedIn Ads to compare your campaign performance with industry benchmarks, focusing on key metrics such as Impressions, Cost Per Acquisition (CPA), and Click-through Rate (CTR). These metrics are crucial for understanding the reach of your ads, the cost-effectiveness of your lead generation, and how engaging your ads are to your professional audience.

Facebook ads CTR
facebook ads ctr benchmarks

Most Popularly Benchmarked Metrics for Facebook Ads

Leverage Facebook Ads to draw comparisons with industry benchmarks, focusing on crucial metrics such as Return on Ad Spend (ROAS), Conversion Rate, and Engagement Rate. These metrics evaluate the profitability of your campaigns, how effectively your ads convert clicks into actions, and how interactively users are engaging with your ads.

Create Your First Dashboards and Compare Benchmarks

Seamlessly Benchmark, Track, Visualize, and Report on Key PPC Metrics

With Databox, you can centralize your PPC data management within one intuitive platform. Easily benchmark your PPC performance against industry standards while you monitor and visualize crucial metrics. Generate detailed reports to identify trends, make informed decisions, and enhance your advertising effectiveness—all from a single application.

Benchmark Just About Any PPC Metric Against Competitors

Customize your benchmark data by industry, company type, size, and revenue to focus on the PPC metrics that are most relevant to your campaigns. Save and revisit these benchmarks over time to monitor your progress and quickly see how your performance compares to competitors with visual, color-coded charts—green indicates where you are leading, red where you are trailing.

benchmarks in databox dashboard

Visualize PPC Performance on Your Dashboards

Viewing your PPC benchmark data can transform how you manage campaigns, but seeing how your efforts rank against those benchmarks offers even greater value. With Databox, you can integrate benchmark lines directly onto your dashboards, enabling you to include these insights in your regular reports and scorecards. This visualization helps you immediately grasp performance gaps and strengths, allowing for swift adjustments to your PPC strategies.

Expert Insights: Key PPC Metrics to Track for Optimal Campaign Performance

Unlock the full potential of your paid ads campaigns by focusing on key performance indicators (KPIs) that truly matter. Our experts have curated a list of essential PPC metrics to help you measure and optimize your site’s performance effectively.

By understanding and tracking these KPIs, you can enhance your campaign’s ROI, fine-tune your bidding strategies, and better align your ads with your target audience’s preferences and behaviors. This strategic approach not only drives better engagement and conversions but also ensures your advertising budget is invested in the most impactful aspects of your campaigns.

Most Important PPC Metrics to Monitor

Click-Through Rate (CTR)

Indicates the percentage of people who clicked on your ad after seeing it. High CTRs suggest that your ads are relevant and engaging to your target audience.

Cost Per Click (CPC)

Measures how much you pay each time someone clicks on your ads. Monitoring CPC helps manage budgets and assess the cost-effectiveness of your campaigns.

Conversion Rate Rate

The percentage of clicks that result in a conversion, such as a sale or a sign-up. This metric helps evaluate the effectiveness of your ad copy and landing pages.

Cost Per Conversion

Shows the cost of acquiring a conversion from your ads. It’s critical for understanding the financial efficiency of your ad spend.

Return on Ad Spend (ROAS)

Calculates the revenue generated for every dollar spent on advertising. ROAS is vital for measuring the profitability of your PPC campaigns.

Total Conversion Value Exit Pages

Measures the total revenue generated from conversions. This helps in assessing the direct economic impact of your PPC efforts.

Impressions

Counts how many times your ads have been viewed. This metric is important for understanding brand exposure and campaign reach.

Quality Score

A rating from Google that reflects the quality and relevance of both your keywords and PPC ads. A higher quality score can lead to lower CPCs and better ad placements.
Create Your First Dashboards and Compare Benchmarks

How Databox Benchmarks Are Shaping Industry Practices with Partner Collaborations

Databox Benchmark Groups enable businesses to compare their performance metrics with those of similar entities, highlighting strengths and areas for improvement. By integrating co-branded surveys with shared benchmark insights, we help agencies understand market trends and refine strategies effectively, empowering them to make data-driven decisions and enhance strategic outcomes.

The benefits of our Benchmark Partner Program

  • Create original content that AI can’t match, and watch as our partners’ social media posts receive significantly more engagement. Reach out to prospects in innovative ways, moving beyond traditional pain-point pitches to involve them in your research. This has boosted response rates from below 5% to over 30%.
  • Reach out to prospects in innovative ways, moving beyond traditional pain-point pitches to involve them in your research.
  • Upselling services to existing clients has become much easier. Using KPI benchmarks, we help you engage in strategic planning and set realistic goals with your clients for the next 6 months to a year.
  • We are turning (benchmark) conversations with clients into upsell opportunities – for example, one client realized they need to focus on improving their lead management and tracking, the inside marketer for another client recently asked us for ways to improve their marketing. And, we’re just getting started with discovery calls for our clients.
  • The benchmark data proved invaluable as it provided a broader perspective, filling in knowledge gaps for the clients about their performance context—something they initially lacked. This not only established our credibility but also facilitated a consultative selling approach where the clients effectively sold themselves on our solutions.
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 Join Benchmark Group Partners

Instantly Benchmark Your Company’s Performance

Gain valuable insights that will help your business make better decisions around strategy, goal setting, and overall performance. Start a 14-day trial of our Growth plan and get access to a suite of AI-powered features, including benchmarks.

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PPC Benchmark FAQs?

Got questions about Databox and our Benchmark Groups? Browse our FAQ to learn how we can help you benchmark and compare your PPC metrics.

What is Databox?

Databox is a powerful business analytics software that allows you to create customized, interactive dashboards. It helps you gather, analyze, and present data from various sources in one unified platform, making it easier to monitor performance and make data-driven decisions. With Databox, you can also visualize key metrics, track progress towards your goals, report on your findings, set and revise targets, benchmark your performance against industry standards, and even forecast future trends.

What are PPC benchmarks?

PPC benchmarks are industry standards or averages that help advertisers gauge the performance of their pay-per-click campaigns against others in their industry or market segment. These benchmarks can cover various metrics such as click-through rates, cost per click, conversion rates, and more.

Why are PPC benchmarks important for my campaigns?

Benchmarks provide a reference point for comparing campaign results against broader industry averages. This comparison can help identify areas where your campaigns excel or underperform, guiding strategic adjustments to improve effectiveness and efficiency.

Which PPC metrics should I prioritize in my benchmarks?

Key PPC metrics to benchmark typically include Click-through Rate (CTR), Cost per Click (CPC), Conversion Rate, Return on Ad Spend (ROAS), and Cost per Acquisition (CPA). The priority can vary depending on your campaign goals, such as increasing visibility, maximizing conversions, or optimizing spending.

How can I use PPC benchmarks to improve my campaign performance?

By comparing your campaign metrics to industry benchmarks, you can identify performance gaps and areas for improvement. This insight allows you to adjust your bidding strategies, refine target audiences, optimize ad copy, and better allocate your budget for maximum impact.

What kind of data can I visualize with Databox for PPC benchmarks?

Databox enables you to visualize PPC metrics across various platforms including Google Ads, LinkedIn Ads, Facebook Ads, and TikTok Ads. You can track and compare key metrics like click-through rates, cost per click, and conversions to understand the effectiveness and efficiency of your campaigns on each platform.

Which PPC performance benchmarks can I compare in Databox?

In Databox, you can compare a broad array of PPC performance benchmarks tailored by industry, company size, company type, and revenue. This flexibility allows you to contextualize your data analysis to reflect your specific market segment and business scale.

Do I need any technical skills to use Databox?

No, you don’t need any technical skills to use Databox. Our intuitive drag-and-drop builder and one-click templates make it easy for anyone to create and customize dashboards. Plus, we offer super support and an assisted setup service to help you get started and make the most of the platform.

How can Databox help improve decision-making?

Databox helps improve decision-making by providing real-time, data-driven insights. Our AI-powered summaries highlight key performance changes and offer ideas for improvement, while interactive features allow you to drill down into the data for a deeper understanding. This enables more informed and timely decisions.

How secure is my data with Databox?

Your data is secure with Databox. We offer enhanced security features such as Force SSO, Two-Factor Authentication, and Advanced Password Protection to ensure your data is protected at all times.

Can I create dashboards combining data from different sources?

Yes! In fact, we recommend doing this to get a comprehensive view of performance. Inside the dashboard builder, you can swap through different data sources you’ve connected and pull whatever metrics you need right into your dashboard.

Can I use Databox on mobile devices?

Yes, Databox is fully mobile-ready. You can access and view with your dashboards in our mobile app, ensuring you have critical data at your fingertips no matter where you are. Also our Databox web app is responsive and should work on most mobile devices with larger screens. But for the best experience, please use a desktop device.