Are you tired of trying to gauge the success of your website without any reference points? Do you wish you had a way to see how your website’s performance compares to others in your industry?
Compare your B2B website analytics KPIs using your Google Analytics Universal account. Marketing Benchmark Metrics include: users, bounce rate, pageviews, average time on page, sessions, average time on page, sessions, average session duration, pages per session, goal conversation rate, goal completions and goal value.
The Avg. Session Duration metric represents the average length of time users spend on a website, from the moment they arrive until they leave.
Sessions is a metric in Google Analytics that represents a group of interactions made by a single user during a specified time period on a website or app.
Bounce rate is a metric that measures the percentage of visitors who leave a website after visiting only one page. A high bounce rate is often an indicator of poor website user experience or irrelevant content.
Benchmark Groups is a platform that allows you join a group of companies that are similar to yours, so you can see how your company ranks against them in terms of marketing and sales performance.