Wistia Essentials - Getting Started with Video

This dashboard, authored by ConnectEngine, is a beginner's guide to getting started with measuring video marketing performance.

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Used one-click connectors:

  • Wistia Wistia

If you don’t use Wistia, we can pull data from 50+ cloud data sources. And you can push your own data too (API Docs).

Determine what's successful and where there is room for improvement

  • What percentage of people who can watch our videos actually click play?
  • How many people watch our videos?
  • How much of the videos do they watch?
  • What days of the week do they watch our videos?

Key Metrics

  • Visitors
  • Play Rate
  • Average Engagement
  • Video Play Calendar