The Spotlight: Every marketing campaign is different - that’s why testing is critical. But you can still learn from what others have done, so we’ve highlighted a couple things to help make your marketing more effective. The bottom line? Don’t skimp on visuals; keep your copy concise; and never forget about mobile!
Keep it short and sweet: Subject lines with fewer than 10 characters averaged a 49.7% open rate - compared to a typical average of 23.4%.
Source: Informz, 2014 via Freely.net and MailChimp
Don’t forget the pictures: Articles with images get 94% more views.
Source: NewsCred, 2014 via Freely.net
Tweet with smartphones and tablets in mind, because most active Twitter users are on mobile.
Source: Adweek, 2014 via Freely.net
Collecting a little personal information on your subscribers can pay off big: birthday emails perform much better than regular promotions.
Source: dotmailer, 2015 via Freely.net
Show, don’t tell: Videos on landing pages increase conversions by 86%.
Source: Social Fresh, 2014 via Freely.net
Not all social media networks skew towards mobile:LinkedIn users prefer the desktop.
A picture is worth a thousand “likes.” 87% of a Facebook page’s interactions happen on photo posts.
Source: Bufferapp, 2014 via Freely.net
Words matter. Specifically, the first word you use in your subject line can boost overall open rates significantly.
Source: Campaign Monitor
Databox Spotlights are data-based narratives that share a point of view on a wide range of topics. We highlight the points that matter most in each story, and aim to make them fun, interesting, and useful... or at least one of the three!
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