StackAdapt is a programmatic advertising platform that leverages AI to deliver personalized, data-driven, and targeted ad campaigns across various channels. It enables advertisers to reach their specific audiences efficiently and effectively, optimizing performance and maximizing ROI.
StackAdapt is the self-serve programmatic advertising platform that helps brands accelerate customer engagement and acquisition. It’s consistently ranked high in customer satisfaction and performance as its state-of-the-art platform combines progressive work in machine learning with cutting user-edge experience. Ad buyers plan, execute, and manage data-driven digital advertising campaigns across all devices, inventory and publisher partners.
Transform key StackAdapt KPIs into meaningful visualizations with Databox to ensure campaigns are working towards achieving your goals. Databox will give you the power to combine data from multiple sources into a single report and help you make the right decisions for your business. And, with the ability to check your progress on any device – desktop, mobile devices or Slack channels – you’re on top of your progress anytime, anywhere.
Get started in minutes. Connect your StackAdapt account and select from the metrics below to create a new dashboard or add to an existing one. Looking for a jump-start? Download a pre-built StackAdapt dashboard template with metrics and visualizations – no design or coding required.
Show more...
Inverted StackAdapt metrics (metrics where a low value indicates positive development and a high value indicates negative development):
Non-Aggregatable StackAdapt metrics (due to the nature of these metrics, summing daily/weekly/monthly values will not give correct results for longer time periods):
All StackAdapt Metrics are Dimensional Metrics, meaning they show data split up by Campaign or by Advertiser.
There are no metrics that report on total values, such as just Clicks. However, you can use data calculations to sum together multiple campaigns or advertisers into one total value as a workaround.
More information on Standard and Dimensional metrics available here.
If a dimension is a duplicate (instances where multiple Campaigns or Advertisers with the same name exist within the StackAdapt account), Databox appends an ID at the end of the dimension name in order to differentiate between entities of the same name.
For example, a duplicated Campaign might appear as ‘Campaignxy (1251235)’, where ‘1251235’ represents the unique ID of that campaign. This method ensures clear identification and distinction between duplicate dimensions.
Different StackAdapt metrics may have different amount of historical data available when they are initially used in Databox.
General type metrics have up to 36 months of historical data available when first used in Databox while Current type metrics do not provide any historical data; their data begins syncing from the day the metric is first used in Databox (whether on a Dashboard, My Metrics page or through a notification).
You can check the metric type under the Technical Details tab within the metric description by clicking on ‘Learn more about this metric.’