StackAdapt is a programmatic advertising platform that leverages AI to deliver personalized, data-driven, and targeted ad campaigns across various channels. It enables advertisers to reach their specific audiences efficiently and effectively, optimizing performance and maximizing ROI.
StackAdapt is the self-serve programmatic advertising platform that helps brands accelerate customer engagement and acquisition. It’s consistently ranked high in customer satisfaction and performance as its state-of-the-art platform combines progressive work in machine learning with cutting user-edge experience. Ad buyers plan, execute, and manage data-driven digital advertising campaigns across all devices, inventory and publisher partners.
Transform key StackAdapt KPIs into meaningful visualizations with Databox to ensure campaigns are working towards achieving your goals. Databox will give you the power to combine data from multiple sources into a single report and help you make the right decisions for your business. And, with the ability to check your progress on any device – desktop, mobile devices or Slack channels – you’re on top of your progress anytime, anywhere.
Get started in minutes. Connect your StackAdapt account and select from the metrics below to create a new dashboard or add to an existing one. Looking for a jump-start? Download a pre-built StackAdapt dashboard template with metrics and visualizations – no design or coding required.
Facebook Ads
Impressions refer to the number of times an ad was displayed to a user on a social media platform like Facebook. It does not necessarily mean that the user interacted with the ad, but simply that it was shown to them.
Facebook Ads
The Amount Spent metric in Facebook Ads represents the total cost of all clicks, impressions, and other ad interactions that generated charges for your campaign or ad set.
Facebook Ads
The Clicks (All) metric on Facebook Ads shows the total number of clicks on an ad, including link clicks, reactions, comments, shares, and more.
Facebook Ads
Reach refers to the total number of people who view your ad, both organically and through paid promotion. It indicates the potential audience that can be reached through your ad campaign.
Facebook Ads
CPC (All) is the average cost per click across all ad types, placements, and objectives in a Facebook Ads campaign. It shows how much an advertiser pays for each click on their ad.
Facebook Ads
Link Clicks is a metric that shows the number of clicks your ad received that led people to a destination on or off Facebook, such as your website.
Facebook Ads
CTR (All) is a Facebook Ads metric that measures the ratio of clicks to impressions for all ad placements. It helps to evaluate the ad's relevance to users and overall performance. A higher CTR indicates better user engagement and ad performance.
Facebook Ads
Purchases is a metric in Facebook Ads that measures the number of completed transactions on your website, app or Facebook page as a result of your ad. It is a key measure of the advertising ROI and can be used to optimize your ad campaigns for increased sales and revenue.
Facebook Ads
Post Engagement is a metric that measures the number of people who have interacted with your Facebook post and includes likes, comments, shares, and clicks.
Facebook Ads
Amount Spent by Campaign indicates the total cost incurred by a specific Facebook ad campaign over a given time period. It shows the amount of money spent on ads, including ad creation, placement, and delivery costs.
Facebook Ads
CPM (Cost Per Thousand Impressions) is the cost that an advertiser pays per thousand ad impressions on a social media platform such as Facebook. It is an important metric that helps to measure the effectiveness of ad campaigns and their reach.
Facebook Ads
Impressions by Campaign is a metric that measures how many times an ad was shown on Facebook or Instagram to its target audience. It shows the total number of times an ad was displayed, regardless of whether someone clicked on it or not. This metric is useful in evaluating the reach of a specific campaign and can help in optimizing the ad's targeting and creative elements to increase engagement.
Facebook Ads
Leads metric indicates the number of people who have shown interest in your product or service by providing their contact details through a lead form on Facebook or Instagram ad.
Facebook Ads
Purchase ROAS is a metric that helps measure the effectiveness of Facebook Ads campaigns based on the revenue generated compared to the money spent on the ads. It is calculated by dividing the revenue generated by the amount spent on the campaign. A high Purchase ROAS indicates a profitable campaign.
Facebook Ads
CTR (Link Click-Through Rate) is a measure of the ratio between clicks and impressions on a link within a Facebook ad. It shows the effectiveness of the ad in engaging the audience and driving traffic to the intended destination.
Facebook Ads
Purchases Conversion Value is a metric that shows the total value of the purchases made by people who clicked on your Facebook ads. It helps you track the revenue generated by your ads and optimize your campaigns accordingly.
Facebook Ads
Frequency is a Facebook Ads metric that shows the average number of times your ad was shown to each person in your target audience. It can help you understand how often your ad is being viewed by the same people and avoid ad fatigue.
Facebook Ads
Impressions by Ad is the number of times your ad was displayed to users on Facebook or Instagram, regardless of whether they clicked on it or not. It indicates the reach of your ad campaign.
Facebook Ads
Clicks (All) by Campaign is a metric that measures the total number of clicks received by all ads within a specific campaign, including all clicks on links, call-to-action buttons, and other interactions with the ad.
Facebook Ads
The Reach by Campaign metric measures the number of unique people who have seen an ad in a particular campaign during a set time period.
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Enhance your social media advertising and dive into performance metrics for your Facebook, TikTok, LinkedIn, and X ads—all in one easy-to-use template. Perfect for understanding what’s driving results and optimizing your ad spend.
Use this Facebook Ads report to share insights into important metrics like spend, impressions, engagement, ROI, and more.
Use this Facebook Ads advanced report to share high-level and in-depth metrics of your Facebook Ads performance. Present an overview of key metrics like Impressions, CPC, Cost per Lead, ROAS, and more.
Use this Facebook Pages advanced report to share high-level and in-depth metrics of your Facebook performance. Present key metrics like Post Performance, Audience Demographics, Page Impressions, and more.
High-level insights into Facebook Ads, Google Ads, & LinkedIn Ads
Inverted StackAdapt metrics (metrics where a low value indicates positive development and a high value indicates negative development):
Non-Aggregatable StackAdapt metrics (due to the nature of these metrics, summing daily/weekly/monthly values will not give correct results for longer time periods):
All StackAdapt Metrics are Dimensional Metrics, meaning they show data split up by Campaign or by Advertiser.
There are no metrics that report on total values, such as just Clicks. However, you can use data calculations to sum together multiple campaigns or advertisers into one total value as a workaround.
More information on Standard and Dimensional metrics available here.
If a dimension is a duplicate (instances where multiple Campaigns or Advertisers with the same name exist within the StackAdapt account), Databox appends an ID at the end of the dimension name in order to differentiate between entities of the same name.
For example, a duplicated Campaign might appear as ‘Campaignxy (1251235)’, where ‘1251235’ represents the unique ID of that campaign. This method ensures clear identification and distinction between duplicate dimensions.
Different StackAdapt metrics may have different amount of historical data available when they are initially used in Databox.
General type metrics have up to 36 months of historical data available when first used in Databox while Current type metrics do not provide any historical data; their data begins syncing from the day the metric is first used in Databox (whether on a Dashboard, My Metrics page or through a notification).
You can check the metric type under the Technical Details tab within the metric description by clicking on ‘Learn more about this metric.’
