Facebook Ads is an advertising platform on Facebook that allows businesses to create and manage targeted ad campaigns. With extensive audience targeting options, ad formats, and analytics, it helps businesses reach their target audience, increase brand visibility, drive traffic, and achieve marketing objectives through effective ad placements on Facebook and its affiliated platforms.
Facebook Ads lets you create targeted adverts to reach different audiences and meet your business goals.
With Databox, your most important Facebook Ads KPIs will be transformed into meaningful insights and delivered to your mobile, Apple Watch, TV display or Slack channels. This will help you find out what’s working well, so you can maximize the impact of every post and ad.
Custom reports available with the use of Databox Metric Builder.
Facebook Ads
Impressions refer to the number of times an ad was displayed to a user on a social media platform like Facebook. It does not necessarily mean that the user interacted with the ad, but simply that it was shown to them.
Facebook Ads
The Amount Spent metric in Facebook Ads represents the total cost of all clicks, impressions, and other ad interactions that generated charges for your campaign or ad set.
Facebook Ads
The Clicks (All) metric on Facebook Ads shows the total number of clicks on an ad, including link clicks, reactions, comments, shares, and more.
Facebook Ads
Reach refers to the total number of people who view your ad, both organically and through paid promotion. It indicates the potential audience that can be reached through your ad campaign.
Facebook Ads
CPC (All) is the average cost per click across all ad types, placements, and objectives in a Facebook Ads campaign. It shows how much an advertiser pays for each click on their ad.
Facebook Ads
Link Clicks is a metric that shows the number of clicks your ad received that led people to a destination on or off Facebook, such as your website.
Facebook Ads
CTR (All) is a Facebook Ads metric that measures the ratio of clicks to impressions for all ad placements. It helps to evaluate the ad's relevance to users and overall performance. A higher CTR indicates better user engagement and ad performance.
Facebook Ads
Purchases is a metric in Facebook Ads that measures the number of completed transactions on your website, app or Facebook page as a result of your ad. It is a key measure of the advertising ROI and can be used to optimize your ad campaigns for increased sales and revenue.
Facebook Ads
Post Engagement is a metric that measures the number of people who have interacted with your Facebook post and includes likes, comments, shares, and clicks.
Facebook Ads
Amount Spent by Campaign indicates the total cost incurred by a specific Facebook ad campaign over a given time period. It shows the amount of money spent on ads, including ad creation, placement, and delivery costs.
Facebook Ads
CPM (Cost Per Thousand Impressions) is the cost that an advertiser pays per thousand ad impressions on a social media platform such as Facebook. It is an important metric that helps to measure the effectiveness of ad campaigns and their reach.
Facebook Ads
Impressions by Campaign is a metric that measures how many times an ad was shown on Facebook or Instagram to its target audience. It shows the total number of times an ad was displayed, regardless of whether someone clicked on it or not. This metric is useful in evaluating the reach of a specific campaign and can help in optimizing the ad's targeting and creative elements to increase engagement.
Facebook Ads
Leads metric indicates the number of people who have shown interest in your product or service by providing their contact details through a lead form on Facebook or Instagram ad.
Facebook Ads
Purchase ROAS is a metric that helps measure the effectiveness of Facebook Ads campaigns based on the revenue generated compared to the money spent on the ads. It is calculated by dividing the revenue generated by the amount spent on the campaign. A high Purchase ROAS indicates a profitable campaign.
Facebook Ads
CTR (Link Click-Through Rate) is a measure of the ratio between clicks and impressions on a link within a Facebook ad. It shows the effectiveness of the ad in engaging the audience and driving traffic to the intended destination.
Facebook Ads
Purchases Conversion Value is a metric that shows the total value of the purchases made by people who clicked on your Facebook ads. It helps you track the revenue generated by your ads and optimize your campaigns accordingly.
Facebook Ads
Frequency is a Facebook Ads metric that shows the average number of times your ad was shown to each person in your target audience. It can help you understand how often your ad is being viewed by the same people and avoid ad fatigue.
Facebook Ads
Impressions by Ad is the number of times your ad was displayed to users on Facebook or Instagram, regardless of whether they clicked on it or not. It indicates the reach of your ad campaign.
Facebook Ads
Clicks (All) by Campaign is a metric that measures the total number of clicks received by all ads within a specific campaign, including all clicks on links, call-to-action buttons, and other interactions with the ad.
Facebook Ads
The Reach by Campaign metric measures the number of unique people who have seen an ad in a particular campaign during a set time period.
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Facebook Ads dashboard template provides you with insights about ad engagement, click activity, money spent and more. You can discover which campaigns need improvement.
The Facebook Ads & Google AdWords template allows you to monitor both your Facebook and Google campaigns at the same time to track your progress and areas to improve upon.
This Dashboard gives a clear overview of your Reach, Campaign Performance and Community Activity based on Facebook Pages and Facebook Ads metrics.
With this databoard, you can get a live overview of your Facebook Advertising campaigns. Track purchases and leads while getting a clean overview of generic metric across the entire account.
Facebook Ads: Account Overview. View metrics: spend, clicks, impressions, add to cart, purchases value, roars, average cpc, cost/conversion, ctr
This dashboard will show the latest data from all your campaign-level metrics in Facebook Ads.
This databoard helps you measure your Facebook Ad campaigns in terms of purchases & the resulting revenue impacts. You're also able to review the conversion path for your campaigns.
The Facebook Ads, Google Ads & Google Analytics 4 template allows you to monitor your Facebook and Google campaigns at the same time to track your progress and areas to improve upon.
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Enhance your social media advertising and dive into performance metrics for your Facebook, TikTok, LinkedIn, and X ads—all in one easy-to-use template. Perfect for understanding what’s driving results and optimizing your ad spend.
Use this Facebook Ads report to share insights into important metrics like spend, impressions, engagement, ROI, and more.
Use this Facebook Ads advanced report to share high-level and in-depth metrics of your Facebook Ads performance. Present an overview of key metrics like Impressions, CPC, Cost per Lead, ROAS, and more.
Use this Facebook Pages advanced report to share high-level and in-depth metrics of your Facebook performance. Present key metrics like Post Performance, Audience Demographics, Page Impressions, and more.
High-level insights into Facebook Ads, Google Ads, & LinkedIn Ads
The Omni Purchase metric encompasses purchases from all advertising channels.
In Metric Builder, under Actions/Action Values, you’ll find both Purchase and Purchases listed. Purchase represents a standard event that comes from mobile app events, while Purchases represents outcomes connected to Facebook Pixel conversions.
This distinction applies similarly to other action types like Add to Cart, Initiate Checkout, and Leads.
The ‘Estimated Ad Recallers’ metric (an estimate of the number of people who would remember seeing your ad within a two-day period) is only available for assets in the Brand awareness, Post engagement and Video views Objectives. To obtain results for this custom metric in Metric Builder for Facebook Ads, a selection of a dimension field (campaign or ad) is required. Otherwise, no value will be returned.
Due to technical limitations, it is not currently possible to breakdown Custom Conversions by Ad, Campaign, or other Dimensions using the Metric Builder for Facebook Ads (Pixels).
Due to technical limitations “Offline” conversions are currently not supported in Databox.
Due to technical limitations,”Offline” and “Mobile App” Pixels from Facebook Ads Pixel are currently not supported in Databox.
The ‘Media creatives’ feature is available for all Facebook Ads ‘by Ad’ basic dimensional metrics (for example – ‘Impressions by Ad’, ‘Amount Spent by Ad’, etc.). Feature is supported only on the ‘Table’ visualization.
Supported metrics:
Reach by Ad by Ad
Impressions by Ad
Amount Spent by Ad
Frequency by Ad
CPP by Ad
CPM by Ad
Post Reactions by Ad
Post Comments by Ad
Post Shares by Ad
Link Clicks by Ad
Page Likes by Ad
Clicks (All) by Ad
CTR (All) by Ad
CPC (All) by Ad
CTR (Link Click-Through Rate) by Ad
Leads by Ad
Purchase ROAS (Return on Ad Spend) by Ad
Purchases by Ad
Purchases Conversion Value by Ad
App Installs by Ad
Cost Per App Install by Ad
Adds to Cart by Ad
Adds to Cart Conversion Value by Ad
A number of metrics for the Facebook Ads integration are Non-Aggregatable (this includes corresponding dimensions by Campaign, by Ad or by Ad Set). This means that due to the nature of these metrics, summing together daily/weekly/monthly values will not give correct total results for longer time periods. These metrics are:
No-reset metrics (metrics that are not reset to value 0 with every new day) for the Facebook Ads integration (including the corresponding dimension by Campaign, by AdSet, and by Ad) are:
Unlike the Metric Builder Pixels tab, which retrieves data from the Events Manager in Facebook Ads, custom conversions shown in the ‘Results’ section can be retrieved via the Metric Builder ‘Ads Reporting’ tab. In Metric Builder, this can be accessed by selecting ‘Actions’ in the ‘Metric’ field > ‘Custom Conversions defined by the advertiser’ in the ‘Action Type’ field.
Each Custom Conversion defined by the advertiser will have a unique ID assigned, which is linked to a specific conversion event. To find the ID associated with the conversion event you want to report on, go to the Events Manager/Custom Conversions tab, where the ID will be displayed alongside the custom conversion name.
When Databox retrieves campaign data through Facebook API, it assigns each campaign a unique trailing ID number. This distinction helps prevent campaign duplicates within Databox. When setting up filters in Metric Builder to refine data based on campaign names, this ID should not be applied. Pasting the ID in the filter will lead to an empty data preview. Therefore, when working with filters to include or exclude campaigns (as well as Ads or Ad Sets), ensure you only input the actual campaign names without the ID.
Due to an API limitation Custom Metrics built using the Metric Builder for Facebook Ads (Pixels) will have 28 days of historical data available from the time when the metric is created/used in your account. Over time, as data continues to sync, it will accumulate for longer periods (Date Ranges).
Renaming Campaigns, Ads or similar entities in Facebook Ads will result in Databox recognizing the new name as a separate Campaign, Ad, etc. This means that previously synced data in Databox will not be automatically updated to the new name. Instead, the renaming can result in duplicated values for metrics grouped by campaigns, as well as for standard (non-dimensional) metrics.
If the selected Date Range includes the period when the old naming was in use for a dimension in the Data Source, both the old and the new versions/names of the same dimension (Campaign, Ad, etc.) will be displayed in Databox as two separate entities.
This behavior is expected because the Databox system accumulates data over time. To address this issue, consider using the ‘Purge Data Source’ option, which clears previously accumulated data and syncs the latest data, BUT keep in mind that purging a Data Source can result in loss of important historical data.
Facebook allows users to visualize data on a campaign/ad set/ad level even when multiple attributions are used, however, the total value across all of them will not be shown to the user.
This is the case for both native and custom reports in Facebook Ads Manager. This behavior only affects ‘outcome’ metrics, i.e. those that show up under the Results column in Facebook Ads, including Purchases (or are calculated using one of those metrics, e.g. Cost per Purchase).
For users who want to report on data that uses multiple attribution settings across campaigns/ad sets/ads, the Metric Builder can be used to pull in the metric values using the appropriate attribution settings. Otherwise, the values displayed in Databox are retrieved from the API with a unified attribution setting applied. These values in Databox will likely not match values in Facebook Manager, since they are calculated in different ways.
Facebook Ads display 25 hours within one day, which can lead to data inconsistencies when comparing data from FB Ads to data in Databox, where the same timeframe is limited to 24 hours. This means that a discrepancy can be observed in Databox, even though the data is accurate, due to the particularities of how the Event Manager charts display and aggregate the numbers.
The availability of daily values in Databox will differ depending on the option chosen in the metric selector for Pixels.
For Custom Conversions, only the aggregated total value for the selected Date Range is pulled into Databox, meaning detailed values for sub-periods like daily or hourly periods will not be available. On the other hand, Events Received provides granular values down to the hour, enabling aggregation into larger time frames such as daily or weekly.
When reporting on Campaign metrics from Facebook Ads, such as Spent, Impressions, and CTR per Campaign, the displayed campaigns will include both the campaign name and a unique ID number. This is intentional and cannot be removed. The purpose is to distinguish potential duplicates – campaigns that share the same name in Facebook—by using a unique ID to identify them. Without this differentiation, attempting to retrieve data for multiple campaigns with identical names would lead to errors.
Facebook Data Sources may get disconnected in Databox with the error message ‘We cannot make Facebook API calls on your behalf, since you’ve changed password or Facebook has revoked permissions for security reasons. Please re-authorise your Facebook account.’, even if the password has not been changed on the Facebook account.
This is a result of how Facebook is handling potential security issues, for example, if users from different geolocations log into the same account or if different devices are used to access the account. In such cases, Facebook may invalidate access token before it officially expires. References from Facebook forums where users discussed such behavior:
This is expected behaviour deriving from Facebook’s security measures. Databox is not able to assist in such scenarios, but here are some steps that can be taken:
Steps you can take within Databox if your Facebook Data Source gets disconnected with the error message ‘We cannot make Facebook API calls on your behalf, since you’ve changed password or Facebook has revoked permissions for security reasons. Please re-authorise your Facebook account.’:
These steps might be effective in some cases.
