Microsoft Advertising is an online advertising platform that offers businesses a place to display ads across various Microsoft platforms, including Bing, Microsoft Edge, and LinkedIn. It allows businesses to reach a wide audience, engage with users, and increase brand visibility through targeted and customizable advertising campaigns.
Microsoft Advertising is a pay-per-click (PPC) advertising system. Connect with valuable customers searching for your business. Use the Microsoft Network to reach an audience that spends 25 percent more than the average searcher.
With Databox, your most important Microsoft Advertising KPIs will be transformed into meaningful insights and delivered to your mobile, Apple Watch, TV display or Slack channels. One of the key benefits of Databox is the ability to combine multiple data sources in one place. Be on top of the advertising ROI, take actions, remain organized and stay in control of your money spent.
Custom reports available with the use of Databox Metric Builder.
Help Scout Docs
The Visits metric measures how many times users have viewed your HelpDocs documentation and includes unique and returning visitors.
Help Scout Docs
Articles Viewed per Visit is a metric that measures the average number of HelpDocs articles a user views during a single visit to your website or help center.
Help Scout Docs
Found an Answer % is the percentage of users who found a helpful solution in your knowledge base, indicating the effectiveness of your self-service support.
Help Scout Docs
The Article Views by Name metric tracks the number of times a specific article has been viewed, allowing you to see which articles are most popular and prioritize updates or improvements accordingly.
Help Scout Docs
Failed % metric is the percentage of unsuccessful attempts in a process or operation, indicating the rate of failure or errors encountered.
Help Scout Docs
The Failed Searches Count by Search Term metric tracks the number of times a search term entered by a user resulted in zero search results or an error message. This metric can help identify gaps in content and improve the search experience for users.
Help Scout Docs
The search % metric indicates the percentage of users who use the search feature on a website, app, or HelpDocs knowledge base to find information instead of navigating manually.
Help Scout Docs
The Browse % metric measures the percentage of visitors who viewed more than one page on your website or HelpDocs knowledge base during a single session.
Help Scout Docs
Top Category Views by Name metric shows which HelpDocs category is viewed the most by users.
Help Scout Docs
The Popular Searches Results by Search Term metric provides insights into the most frequently searched terms on your website and the number of results each term generated, helping you understand what content is most sought after by users.
Help Scout Docs
The Top Category Articles by Name metric lists the most viewed articles in each category of your HelpDocs knowledge base, helping you understand which topics are most popular among your users.
Help Scout Docs
The Popular Searches Count by Search Term metric indicates the number of times a specific search term has been used by users on a HelpDocs knowledge base, helping identify popular topics and potential areas for content improvement.
Help Scout dashboard template which will give you insights about article views, failed searches, top categories, top articles and more.
All Microsoft Advertising Custom metrics support the following granularities:
However, all metrics are non-aggregatable, which means that values are obtained via API for each Date Range and granularity separately instead of being aggregated by Databox from granular values (e.g. daily values).
Dropdown list is not available because one metric (set under ‘Metric’ field) cannot be filtered based on other metric’s data. Filter ‘by Metric’ allows filtering out days, weeks, months, etc. when there are, for example, 5000 users on the website.
Microsoft Advertising API allows only the operator ‘Equals’ for this filtering, and this is why selected metric can be filtered only by exact values.
Microsoft Advertising allows their users to set additional account authentication and differ between a ‘work account’ and a ‘personal account’.
However, ‘work accounts’ might have specific API limitations when it comes to usage with third-party tools such as Databox.
Therefore, it is recommended to use the ‘personal account’ type to connect a Microsoft Advertising Data Sources in Databox.
In order to see whether you are using a ‘work’ or ‘personal’ account, go to the Users page in Microsoft Advertising User Interface and under User Management check the specified account type under ‘Sign in with’ field.
Microsoft Advertising refresh tokens last for 90 days. A new refresh token is received (and stored) whenever an access token is requested, therefore the Microsoft Advertising Data Source does not need to be reconnected every 90 days.
However, in cases where Microsoft Advertising is connected to Databox and then not used for 90 days or more, it is possible that the connection will no longer work if it starts being used after 90 days of inactivity. In this case, Databox will receive an ‘Expired token’ error from the Microsoft Advertising API, and Data Source will need to be reconnected in order to obtain a valid refresh token.
