Discover how View-Through Conversions (VTCs) help businesses measure the influence of ads even when users don’t click. Learn how to track, analyze, and optimize VTCs for better ad performance.
Category |
Marketing |
---|---|
Type |
Lagging Indicator |
Calculation |
|
Measure |
Tracks the number of conversions influenced by an ad impression, even if no direct click occurred, helping advertisers assess the true impact of display and video ads. |
Data Sources: |
Google Ads, Facebook Ads, LinkedIn Ads, Microsoft Advertising, YouTube Analytics. |
Frequency |
Tracked daily or weekly to evaluate ad attribution and campaign effectiveness. |
Increase View-Through Conversions by 20% in Q3 by refining audience targeting and optimizing creative assets.
A Performance Marketer tracks View-Through Conversions to measure how display ads contribute to overall conversion goals. If VTCs are low, they may adjust targeting, enhance creatives, or extend ad exposure time.
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