Time on Page

Discover how Time on Page tracks how long users spend viewing a single page on your website. Learn how to measure, analyze, and improve this KPI to boost engagement and content performance.

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KPI Details for Time on Page

Category

Marketing
Type

Leading Indicator
Calculation

Measure

Tracks the average duration users spend on a single page, helping assess how engaging and informative the content is.
Data Sources:

Google Analytics (GA4), Adobe Analytics, Hotjar, Microsoft Clarity, Mixpanel, Matomo.
Frequency

Tracked weekly or monthly to evaluate performance trends across landing pages, blog posts, product pages, etc.

Example target

Increase average time on key blog pages to 2+ minutes in Q3 by adding multimedia, improving content structure, and linking to related articles.

Example Reports Use Case

A Content Marketing Manager monitors Time on Page to determine if users are engaging with blog content. If time is low, they might revise formatting, improve readability, or add interactive elements.


KPI Example

Best Practices for Time on Page

  • Improve Content Readability

    Use headers, bullet points, and short paragraphs to keep readers engaged.

  • Add Interactive or Multimedia Elements

    Incorporate videos, infographics, or embedded tools to encourage users to stay longer.

  • Use Internal Linking

    Guide users to related content to keep them on the site and increase dwell time.

  • Optimize Page Load Speed

    A slow-loading page can reduce the time users are willing to spend.

What is Time on Page

Time on page measures how many seconds a visitor remains on a web page. If they exit after viewing that single page, no time is recorded. According to Google Analytics, this metric represents the average time users spend on that page.

Here is an actionable example. The time on a page was 15 seconds. We revised the first paragraphs for improved readability and added a key takeaways section. Visitors spent more seconds reading, which pushed our average to 45 seconds. Time on page can reveal weak spots in your content. Adjust your headlines, formatting, and calls to action to keep readers engaged and boost their overall experience.

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