Discover how Sentiment analysis helps businesses measure the tone of online conversations and feedback. Learn how to track, analyze, and act on sentiment to strengthen brand reputation and customer relationships.
Category |
Marketing |
---|---|
Type |
Leading Indicator |
Calculation |
Sentiment Breakdown (%) = ( Mentions by Sentiment Type / Total Mentions ) × 100 |
Measure |
Tracks the emotional tone of customer and audience mentions across online platforms, giving businesses insights into how people feel about their brand. |
Data Sources: |
Brand24, Sprout Social, Hootsuite, Talkwalker, Mention, Meltwater, HubSpot (via integrations), Twitter/X, Facebook, Instagram, Review Platforms. |
Frequency |
Tracked daily or weekly to monitor brand sentiment trends and respond quickly to changes in public perception. |
Maintain over 80% positive sentiment in Q3 by improving customer support, responding to feedback, and delivering consistent brand messaging.
A Social Media Manager tracks sentiment to gauge how audiences are reacting to a new campaign. If negative sentiment spikes, they may adjust messaging, address customer concerns, or pause the campaign.
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