Discover how Behavior Flow helps businesses visualize the paths users take through a website. Learn how to analyze and optimize flow to improve engagement, reduce bounce rates, and increase conversions.
Category |
Marketing |
---|---|
Type |
Leading Indicator |
Calculation |
Behavior Flow is a visual path-based metric, not calculated with a strict formula but analyzed based on:
|
Measure |
Tracks and visualizes user journeys on a site, helping identify where users engage, drop off, or convert. |
Data Sources: |
Google Analytics (Behavior Flow report), GA4 (Path Exploration), Hotjar, Microsoft Clarity, Mixpanel, Matomo. |
Frequency |
Analyzed weekly or monthly to evaluate changes in user navigation and optimize site flow. |
Reduce drop-off rate after the product page by 25% in Q3 by improving CTA clarity and simplifying navigation.
A UX Designer uses Behavior Flow to understand where users are exiting the site before completing a goal. If many users leave after visiting the pricing page, they may revise the layout or test new messaging.
Text