Google Analytics 4 is a next-generation approach to “privacy-first” tracking, x-channel measurement, and AI-based predictive data all at once. The new property type includes expanded predictive insights, deeper integration with Google Ads, cross-device measurement capabilities, and more granular data controls.
Google Analytics 4 is focused on showing businesses the entire user journey from the first visit to final conversion. It’s event-driven rather than pageview-driven and is designed to work in a world where third-party cookie-tracking is slowly being phased out and privacy concerns are growing.
With Databox, your most important Google Analytics 4 KPIs will be transformed into meaningful insights and delivered to your dashboards, mobile device, Apple Watch, TV display, or Slack channels. Create an entire lifecycle report in Databox by combining your Google Analytics 4 data with data from other data sources you’re using in one place. This will help you and your team stay on top of your most important metrics that drive your business.
Custom metrics and events are available with the use of Databox Metric Builder.
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This is expected behavior for metrics that are non-aggregatable. All of the Google Analytics 4 Custom metrics (metrics created with Metric Builder) metrics are non-aggregatable.
When a metric is non-aggregatable, this means that Databox does not SUM up granulated (daily, weekly, etc.) data for the total value (Big Number), since this would be invalid. Instead, Databox makes an additional API request to the API to obtain the Big Number value. This applies to all non-aggregatable metrics in Databox for all integrations, including Google Analytics 4.
List of non-aggregatable metrics (this includes dimensional metrics based on the metrics below) for Google Analytics 4:
– Active Users – Average Purchase Revenue – Average Session Duration – ARPPU – Bounce Rate – Ecommerce Purchases – Engagement Rate – Engaged Sessions – Event Count per User – Events per Session – Sessions – Session Conversion Rate – Sessions per User – Views per Session – Transactions per Purchaser – Total Ad Revenue – Total Revenue – Total Users – User Conversion Rate – all Custom metrics (created with Metric Builder)
To try out the new Google Analytics, set up your website and/or app on a Google Analytics 4 property. There are three ways to do this. (You’ll need Edit permission on the Google Analytics account.)
If you have a site that is set up on Universal Analytics, you can upgrade it to also use a Google Analytics 4 property. When you click Upgrade to GA4, you create a Google Analytics 4 property that collects data alongside your existing property. Your Universal Analytics property is left unchanged and continues to collect data — you can always access it via the property selector or Admin screen.
Read more: Introducing the next generation of Analytics, Google Analytics 4 – Analytics Help
Databox only migrates metric keys (technical metric markers) and not the dimensions, therefore if the metric key is valid but the dimension from Google Analytics 3 does not exist in Google Analytics 4 (same dimension naming is required), Databox is not able to migrate the metric and the given Custom metric will need to be recreated for GA4 or removed entirely. Hence the same naming is a requirement for successful migration.
Data is subject to thresholding as Google does not provide values via the API if they are below a certain number for the segmentation (dimension) that was applied. More information on GA4 data thresholds is available here. If no daily values are available on graphs in Databox, set up the same report with the same Date Range and granularity in the GA4 User Interface. If the thresholding is the reason data is not displayed, a yellow warning icon will be displayed on the report in GA4, stating that the data was thresholded.
If the Quota Limits for GA4 are hit in Databox, the ‘Limit Reached’ error message will be displayed in Databox or temporary issues will appear with using the GA4 Metric Builder. The error messages as well as any issues with using the Metric Builder will subside when the limits are reset in the following hours. Google documentation on GA4 Quota Limits – https://developers.google.com/analytics/devguides/reporting/data/v1/quotas
Check the Custom Metric setup, if ‘Cohort’ is selected in the Metric field. Cohorts are not yet supported in Metric Builder for Google Analytics 4.