Google Analytics 4 is focused on showing businesses the entire user journey from the first visit to final conversion. It’s event-driven rather than pageview-driven and is designed to work in a world where third-party cookie-tracking is slowly being phased out and privacy concerns are growing.
With Databox, your most important Google Analytics 4 KPIs will be transformed into meaningful insights and delivered to your dashboards, mobile device, Apple Watch, TV display, or Slack channels. Create an entire lifecycle report in Databox by combining your Google Analytics 4 data with data from other data sources you’re using in one place. This will help you and your team stay on top of your most important metrics that drive your business.
Custom metrics and events are available with the use of Databox Query Builder.
Category: Web Analytics Vendor URL:google.com/analytics
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