Learn how Conair replaced manual processes with automated reports, making insights from all five brands easily accessible to everyone in the business.
Harry Falowski is a Digital Analyst at Conair, a retail product powerhouse that owns five distinct brands: Visionart, Bablyss Pro, Conair, Waring, and Cuisinart. From personal care appliances like hairdryers to professional kitchen equipment, their portfolio spans both B2C and B2B markets. Harry’s role? Making sense of the data across all their ecommerce operations and digital channels.
With five different brands under one umbrella, Conair LLC faced a significant challenge: maintaining visibility into analytics across all brands while ensuring every stakeholder had access to the insights they needed.
“We were very limited by time, resources, and bandwidth,” Harry explains. “It was making it hard for us to provide each business with a fair amount of reports and things they can look at on a daily basis.”
The problem wasn’t just technical—it was affecting their ability to make data-driven decisions across the organization. Not everyone was as close to the data as Harry’s team, yet they all needed clear insights into channel performance.
“Getting insight into the data across the entire business was a major issue,” Harry recalls. The manual reporting process was eating up valuable time that could have been spent on analysis and strategy.
After evaluating various dashboarding platforms, Conair’s digital team discovered Databox. The platform’s extensive integration capabilities immediately stood out. “There were hundreds of integrations possible,” Harry notes. “Allowing data to flow very smoothly into Databox from our entire business as a whole was really critical as part of the decision making.”
Unlike many software rollouts, implementing Databox across Conair’s businesses was surprisingly smooth. The onboarding process followed a “crawl before you walk” approach. Working closely with their customer success manager, Harry’s team gradually built expertise with the platform.
“Getting us up to speed really allowed us to develop an expertise within Databox. Now we’re able to just go into the platform and start building things that we weren’t able to do when we initially started.”
The impact was immediate and far-reaching. Instead of stakeholders having to access multiple platforms or wait for manual reports, Databox created a central source of truth for all performance data.
Key improvements include:
“Databox has really helped us accelerate reporting and getting performance data across all levels of the business, from the enterprise team to marketing managers within the business.”
For companies juggling multiple brands or struggling with manual reporting, Harry’s advice is clear: “[Databox] is definitely beyond its capabilities in the sense where you have that easy level of access and insight into all levels of performance across different channels. It can really take the hard work out of having to manually build reports and extract the data.”
But this impact goes beyond just saving time. As Harry puts it, “Data is powerful. The data we’re getting from Databox is used in every decision that we make. Now more than ever, we’re using it to understand areas of the business that might need more attention or require deeper levels of analysis that we might not have paid attention to.”