How do you know if your Google Ads campaigns are delivering good results? Leverage industry benchmarks to see how you compare to other companies like yours and prove your campaign results to clients, shareholders, and prospects.
Connect your Google Ads account to gain access to Google Ads Benchmarks for all companies. Unlock the power of benchmarking and compare your advertising performance against the median value, as well as the top and bottom quartiles. Discover how your metrics stack up in areas such as Clicks, Impressions, Avg CPC, CTR, Conversion Rate, Conversion Value, Cost/Conversion, Cost, Conversions, All Conversions, and View-Through Conversion.
Clicks is a metric that measures the number of times users click on an ad and are directed to the advertiser’s website or landing page. It helps advertisers gauge ad performance and user engagement.
The Conversions metric measures the number of desired actions taken by users on your website after clicking on your ad, such as completing a purchase or filling out a form.
Benchmarks for Google Ads metrics including impressions, clicks, avg. CPC, CTR, conversion rate, conversion value, cost per conversion, cost, conversions, and all conversions.
What is a benchmark in Google Ads?
Benchmarking is the process of comparing your company’s performance metrics against businesses that are similar to yours in size, industry, and revenue. Google Ads benchmarks include metrics like CPC, CTR, conversion rate, cost, and more.
Use Databox Google Ads Benchmarks to see how you stack up against your competitors and identify areas of improvement. Here are a few of our available Benchmark Groups:
What are the main KPIs for Google Ads benchmark?
Popular KPIs for Google Ads Benchmarks are:
What is a good CTR for Google Ads in 2022?
A good CTR will depend on the average observed in your industry. As an example, if you receive a CTR of 6% while the industry average is 5%, then your CTR is considered good.
Using Databox Benchmarks, you can connect your Google Ads data to see how you are performing against others in your industry. Don’t worry, the data is 100% anonymized!
What are the key metrics for Google Ads benchmarking?
Popular metrics for Google Ads benchmarks are:
Get immediate insights on how your company compares to similar companies based on what matters to you. Filter by industry, company size, or revenue. As long as it’s a match, you can join as many Benchmark Groups as you’d like.