Our comprehensive benchmarks provide valuable insights into the performance of your clients’ accounts compared to competitors in the industry.
Analyze available Instagram benchmarks to make data-driven decisions, improve your clients’ social media strategy, drive better results, and stay ahead of the competition. Here is a sneak peak of two Instagram benchmarks.
The Posts metric on Instagram refers to the total number of posts made on an Instagram profile, including photos, videos, and carousel posts. This metric can be helpful in measuring the level of activity and engagement on a profile over time.
The New Posts metric on Instagram measures the number of posts a business account has published within a specific time frame. It indicates how frequently a business is posting new content on their Instagram feed.
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Instagram Benchmarks for Marketing Agencies including Impressions, Reach, Website Clicks and others
IG Benchmarks for metrics including Website Clicks, Followers, Reach, Profile Visits, Posts, Impressions and others
The Profile Visits metric on Instagram refers to the number of times that users have visited your Instagram profile. It helps you understand how often people are curious about your business and want to learn more.
Are you’re hitting the mark with your social media strategy? Get a clear picture of how you’re doing compared to industry standards.
How to get instagram benchmarks?
First you need to have an Instagram business account and start posting. Once you start generating content, you’ll have enough data to measure performance. Next visit Benchmark Groups and search for “Instagram” to find benchmark groups for Instagram business pages relevant to your business.
How is Instagram performance measured?
Instagram performance is typically measured using various metrics, such as follower count, engagement rate, reach, impressions, and conversion rate. These metrics can be analyzed through Instagram Insights, third-party analytics tools, or manual tracking to evaluate the success of an account’s content and marketing strategies.
What are Instagram benchmarks?
A benchmark for Instagram business pages is a standard of measurement used to assess the performance of a particular page in relation to its competitors. It typically includes metrics such as follower growth rate, engagement rate, and content effectiveness, and is used to evaluate a page’s success and identify areas for improvement.
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