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Articles by Nevena Rudan

Senior Content Marketing Strategist at Databox

About the author

Nevena Rudan is a Senior Content Marketing Strategist at Databox⁠, with 20+ years of experience in content marketing, strategy, research, and advertising. She specializes in turning customer research, proprietary insights, and market signals into content that drives business growth. Her work focuses on content strategy, AI-assisted content systems, and the evolving world of B2B discoverability.

Latest posts

6 Ways Marketers Are Using Generative AI: Is It Really Saving Time?
Marketing

6 Ways Marketers Are Using Generative AI: Is It Really Saving Time?

AI was the hot topic of 2023 and will continue to reign in 2024: ChatGPT first launched at the end of 2022 and became a ...

Nevena Rudan's avatar by Nevena Rudan | Jun 3
Agency Client Acquisition Strategies in 2025 (87 Expert-Insights)
Agencies

Agency Client Acquisition Strategies in 2025 (87 Expert-Insights)

While it may seem ironic, the greatest problem for most marketing agencies is knowing how to attract new clients on a regular basis for their ...

Nevena Rudan's avatar by Nevena Rudan | Feb 25
SaaS Sales Benchmarks: Get Informed and Close More Deals in 2024
KPIs & Metrics

SaaS Sales Benchmarks: Get Informed and Close More Deals in 2024

After an unpredictable 2023, chances are you’re getting all the information you can to build a reliable SaaS sales strategy in 2024. One important element ...

Nevena Rudan's avatar by Nevena Rudan | Jul 1, 2025
B2B Sales Benchmarks to Help You Understand Your Sales Teams’ Performance in 2024
KPIs & Metrics

B2B Sales Benchmarks to Help You Understand Your Sales Teams’ Performance in 2024

Are your sales targets being met? What is the average sales cycle duration? How many deals did your team close last month? How many new ...

Nevena Rudan's avatar by Nevena Rudan | Mar 4
B2B Marketing Benchmarks to Help You Set Goals for 2024
Marketing

B2B Marketing Benchmarks to Help You Set Goals for 2024

Whether you’re looking back at your numbers from 2023 or polishing your 2024 strategy and goals, you may need that missing piece of the puzzle ...

Nevena Rudan's avatar by Nevena Rudan | May 6
SaaS Marketing Benchmarks to Help You Set Your Goals for 2024
Benchmark Statistics

SaaS Marketing Benchmarks to Help You Set Your Goals for 2024

Looking back at your marketing numbers from 2023 will help you set goals for 2024. But knowing how other companies across your industry are performing ...

Nevena Rudan's avatar by Nevena Rudan | May 7
The State of Agency-Client Collaboration in 2024
Agencies

The State of Agency-Client Collaboration in 2024

Most agencies struggle with the same challenge: proving the value of their work to their clients and showcasing performance in an understandable way while ensuring ...

Nevena Rudan's avatar by Nevena Rudan | Feb 24
PPC Industry Benchmarks for 2024
Marketing

PPC Industry Benchmarks for 2024

Becoming profitable (and staying there) with PPC advertising is getting harder each year, especially for smaller businesses. And if you’re only relying on your own ...

Nevena Rudan's avatar by Nevena Rudan | May 7
Organic and Paid LinkedIn Performance Benchmarks by Industry for 2023
Marketing

Organic and Paid LinkedIn Performance Benchmarks by Industry for 2023

LinkedIn offers plenty of native analytics to creator accounts and ad owners, but if you don’t know how your performance compares to others, it’s hard ...

Nevena Rudan's avatar by Nevena Rudan | May 6
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