Nevena Rudan's avatar

Articles by Nevena Rudan

Senior Content Marketing Strategist at Databox

About the author

Nevena Rudan is a Senior Content Marketing Strategist at Databox⁠, with 20+ years of experience in content marketing, strategy, research, and advertising. She specializes in turning customer research, proprietary insights, and market signals into content that drives business growth. Her work focuses on content strategy, AI-assisted content systems, and the evolving world of B2B discoverability.

Latest posts

The State of Agency-Client Collaboration in 2024
Agencies

The State of Agency-Client Collaboration in 2024

Most agencies struggle with the same challenge: proving the value of their work to their clients and showcasing performance in an understandable way while ensuring ...

Nevena Rudan's avatar by Nevena Rudan | Feb 24
PPC Industry Benchmarks for 2024
Marketing

PPC Industry Benchmarks for 2024

Becoming profitable (and staying there) with PPC advertising is getting harder each year, especially for smaller businesses. And if you’re only relying on your own ...

Nevena Rudan's avatar by Nevena Rudan | May 7
Organic and Paid LinkedIn Performance Benchmarks by Industry for 2023
Marketing

Organic and Paid LinkedIn Performance Benchmarks by Industry for 2023

LinkedIn offers plenty of native analytics to creator accounts and ad owners, but if you don’t know how your performance compares to others, it’s hard ...

Nevena Rudan's avatar by Nevena Rudan | May 6
How High Performing Agencies Market Themselves
Agencies

How High Performing Agencies Market Themselves

Marketing agencies often neglect their own marketing, much like the shoemaker’s children who go without new shoes. Survey respondents reinforced this point, including Samantha Strazanac, ...

Nevena Rudan's avatar by Nevena Rudan | Mar 4
Content Marketing Benchmarks by Industry for 2025
KPIs & Metrics

Content Marketing Benchmarks by Industry for 2025

Content marketing benchmarks are essential for measuring success, yet many marketers overlook them while navigating AI-driven content creation and Google’s ever-changing algorithms. With increasing pressure ...

Nevena Rudan's avatar by Nevena Rudan | Apr 9
Digital Advertising Benchmarks by Industry for 2023
Marketing

Digital Advertising Benchmarks by Industry for 2023

Long gone are the days when someone could get away with not tracking the data for a new digital advertising campaign. In today’s data-driven world, ...

Nevena Rudan's avatar by Nevena Rudan | Apr 10
Organic and Paid CTR Industry Benchmarks for 2023 [ORIGINAL DATA]
Marketing

Organic and Paid CTR Industry Benchmarks for 2023 [ORIGINAL DATA]

You may be targeting the right users with your SEO efforts and ads, but are they actually clicking on your content? Views and impressions are ...

Nevena Rudan's avatar by Nevena Rudan | Mar 3
SEO Industry Benchmarks
Marketing

SEO Industry Benchmarks

SEO is one of the most competitive fields in digital marketing… and the competition is getting tougher with each day that goes by. To stand ...

Nevena Rudan's avatar by Nevena Rudan | Mar 3
Marketing Benchmarks by Industry
Marketing

Marketing Benchmarks by Industry

Would you go out on an open highway with a blindfold covering your eyes? Probably a bad idea, right? Well, that’s pretty much the same ...

Nevena Rudan's avatar by Nevena Rudan | Mar 3
Subscribe to our newsletter, Move the Needle

Join more than 15,000 leaders who are learning how to make data a competitive advantage.