The State of Agency-Client Collaboration in 2024
Most agencies struggle with the same challenge: proving the value of their work to their clients and showcasing performance in an understandable way while ensuring ...
Senior Content Marketing Strategist at Databox
About the author
Nevena Rudan is a Senior Content Marketing Strategist at Databox, with 20+ years of experience in content marketing, strategy, research, and advertising. She specializes in turning customer research, proprietary insights, and market signals into content that drives business growth. Her work focuses on content strategy, AI-assisted content systems, and the evolving world of B2B discoverability.
Most agencies struggle with the same challenge: proving the value of their work to their clients and showcasing performance in an understandable way while ensuring ...
by
Nevena Rudan
|
Feb 24
Becoming profitable (and staying there) with PPC advertising is getting harder each year, especially for smaller businesses. And if you’re only relying on your own ...
by
Nevena Rudan
|
May 7
LinkedIn offers plenty of native analytics to creator accounts and ad owners, but if you don’t know how your performance compares to others, it’s hard ...
by
Nevena Rudan
|
May 6
Marketing agencies often neglect their own marketing, much like the shoemaker’s children who go without new shoes. Survey respondents reinforced this point, including Samantha Strazanac, ...
by
Nevena Rudan
|
Mar 4
Content marketing benchmarks are essential for measuring success, yet many marketers overlook them while navigating AI-driven content creation and Google’s ever-changing algorithms. With increasing pressure ...
by
Nevena Rudan
|
Apr 9
Long gone are the days when someone could get away with not tracking the data for a new digital advertising campaign. In today’s data-driven world, ...
by
Nevena Rudan
|
Apr 10
You may be targeting the right users with your SEO efforts and ads, but are they actually clicking on your content? Views and impressions are ...
by
Nevena Rudan
|
Mar 3
SEO is one of the most competitive fields in digital marketing… and the competition is getting tougher with each day that goes by. To stand ...
by
Nevena Rudan
|
Mar 3
Would you go out on an open highway with a blindfold covering your eyes? Probably a bad idea, right? Well, that’s pretty much the same ...
by
Nevena Rudan
|
Mar 3
Join more than 15,000 leaders who are learning how to make data a competitive advantage.
Compare
Support & Resources