Research reports
Dive into original research reports to get real data on the latest trends and learn how other leaders like you are tackling big challenges.
Using AI You Don’t Trust: How Business Users Actually Run Analytics in 2026
We surveyed 100+ business users. 74% have shipped a decision or shared output based on an AI number that turned out to be wrong. Here’s why.
by Nevena Rudan · Jul 10
The State of Annual Planning and Modeling
Together with Lift Enablement, we surveyed over 100 mid-market leaders to understand how companies approach annual planning, modeling, and execution.
by Ali Orlando Wert · Oct 30, 2025
Beyond Attribution: The Disappearing Buyer Trail
We surveyed 300+ GTM leaders to uncover how the fastest-growing companies are adapting — and where others are falling behind.
by Gregor Sunta · Oct 29, 2025