Metrics & KPIs
Track all your metrics and KPIs in one place
Bring every metric your team tracks into Databox, then use them to power your reports, AI Analyst, and workflows.
Trusted by 20,000+ teams worldwide
All your metrics and KPIs
Databox comes with thousands of ready-made metrics from 130+ integrations. Build your own metric without SQL, or push anything from your database or API. Every metric tracks continuously, so your reports and your AI Analyst always read from current numbers.
Analyze
Catch what moves and plan ahead
See what's driving changes, drill into row-level data behind it and trace any number back to its source, so you can be confident about what your next steps should be.
Filters and dimensions
Breakdown by campaign, region, or product and add filters to get the insights you need.
Raw data drill-down
Click a metric on a dashboard to drill down into the row-level data behind it.
Data lineage
Follow a metric from its definition to every place it's used, without rebuilding its logic.
Notifications
Stay on top of performance, automatically
Keep an eye on every key metric and get alerted the moment something needs your attention.
Scorecards
Get daily, weekly, or monthly KPI reporting recaps on your most important metrics, delivered to you.
Anomaly detection
Get notified when a metric moves outside it's normal range.
Alerts and notifications
Get notified in email, Slack, or the mobile app when a metric crosses a threshold you've set.
Forecasting
See where you are heading
Forecast any metric or KPI, and see what it will take to hit your targets.
Forecasting methodology
Pick how a forecast is calculated, from Databox’s own method to linear regression.
Seasonality and holidays
Factor in the weekly and yearly patterns your metrics follow, and the holidays that move them.
Scenario planning
Model what a change would do to a metric before you commit to it.
Unlock more of your data
More than KPI tracking. The numbers your AI Analyst runs on.
Every Databox plan comes with an AI Analyst built in. It answers from the metrics you track, so verified, defined, and current numbers mean answers you can act on.
Build
Describe what you want
Tell your AI Analyst what you want to track, and it creates the metric, dashboards, and breakdowns for you.
Context
Knows every metric you track
Your AI Analyst already knows your metrics and data sources, so it can build dashboards and reports from what's already there.
Semantics
Built-in definitions
Every metric carries its own definition, so your AI Analyst reads what the number means instead of guessing.
Integrations
Works with the tools you already use
130+ Cloud apps
HubSpot, Salesforce, Google Analytics, Stripe, Shopify, and more — connected in clicks, synced automatically.
Databases & warehouses
BigQuery, Snowflake, PostgreSQL, and more, for the data that lives in your warehouse.
Spreadsheets & automation
Google Sheets, Excel, Zapier, Make. Bring in anything you're already tracking elsewhere.
Your own data
Push metrics to our Ingest API, or pull from any API with a custom integration.
Every team tracks what matters to them
However each team measures success, they follow it in one place.
Marketing
Track campaign performance, leads, and cost per lead across every channel, without exporting from each ad platform.
Sales
Monitor pipeline, deals closed, and win rate update in real time, so you always know where the quarter stands.
Finance
Keep revenue, expenses, and MRR in one view, and forecast where you'll land.
Operations
View orders, fulfillment, and on-time delivery, and get a heads-up when something slips.
Track the metrics and KPIs that matter most
Empower your teams to monitor the metrics and KPIs they need, all in one place.
Do more with the metrics you track
The metrics you track feed the rest of your work.
Learn more
Frequently asked questions
What is KPI software?
KPI software tracks the key performance indicators a business measures, pulling numbers from your tools into one place so you can monitor, forecast, and act on them instead of exporting spreadsheets by hand. Databox comes with thousands of ready-made KPIs across 130+ integrations, plus the ability to build custom ones without SQL.
What are Basic Metrics in Databox?
Basic Metrics are available by default, ready to use with no additional setup, so you can quickly report on data from any connected source.
Can I create calculations using data from different sources?
Yes. The Data Calculations tool combines data from multiple sources into custom equations, called Calculated Metrics, such as conversion rate, ROI, or ROAS.
Can I filter or segment my KPIs?
Yes, depending on the data source. The Metric Builder adds dimensions, segments, and advanced filters to create Custom Metrics, currently available for 32 native integrations.
Can Databox forecast where a KPI is heading?
Yes. Forecast any metric, model different scenarios by adjusting input variables, account for seasonality, and save a scenario to track real results against the plan over time.
How can I use the Performance Screen?
The Performance Screen shows your top metrics, goals, dashboards, and reports as soon as you log in, personalized to what matters most to you.
Can a Scorecard include metrics from multiple sources?
Yes. A Scorecard can include up to 15 metrics, and each one can come from a different data source.