SEO Benchmarks: Essential SEO Metrics for Effective Benchmarking

Explore monthly updated industry SEO benchmarks to compare your SEO performance to companies like yours and identify areas for improvement. Access essential SEO metrics like organic traffic, keyword rankings, backlinks, and domain authority from integrations including SEMrush, Ahrefs, Moz, Google Analytics 4 and Google Search Console.

SEO Benchmarks by Industry

Choose your industry and compare SEO benchmarks to understand your performance relative to others.
The table displays key SEO metrics categorized by industry, showing the median performance as well as the top and bottom 25% of companies. The median represents the middle point where half the companies perform better and half perform worse, while the top 25% highlights industry leaders and the bottom 25% shows where there is the most room for improvement.
Marketing and Advertising
Web and Services
Technology
Sports and Fitness
Retail
E-Com & Marketplaces
Apparel
Insurance
Finance
Marketing and Advertising
Web and Services
Technology
Sports and Fitness
Retail
E-Com & Marketplaces
Apparel
Insurance
Finance
Metric Median Bottom 25% Top 25%
Keywords in TOP 10
SEMrush
13 2 37
Keywords in TOP 20
SEMrush
23.5 5 53
Keywords in TOP 100
SEMrush
35 8 81
New Users
Google Analytics 4
2252 500 9154
Position
Google Search Console
31.816411 19.832004 42.751319
CTR
Google Search Console
0.011961 0.005025 0.025087
CTR
Google Search Console
0.013646 0.006347 0.026165
New Users
Google Analytics 4
1702 407 7715
Average Session Duration
Google Analytics 4
158.2862365 108.456338 232.527704
Bounce Rate
Google Analytics 4
0.440903 0.34167 0.548857
Engagement Rate
Google Analytics 4
0.5682615 0.451754 0.65833
Sessions
Google Analytics 4
2350.5 605 13733
Keywords in TOP 10
SEMrush
16 2 58
Keywords in TOP 100
SEMrush
26 9 103
CTR
Google Search Console
0.016311 0.009461 0.028148
Bounce Rate
Google Analytics 4
0.480146 0.357279 0.586684
Average Session Duration
Google Analytics 4
151.6894265 108.779121 209.713624
Engagement Rate
Google Analytics 4
0.521163 0.417751 0.64371
Average Session Duration
Google Analytics 4
158.923318 117.006617 274.817845
Bounce Rate
Google Analytics 4
0.4026015 0.340555 0.497908
CTR
Google Search Console
0.033296 0.025624 0.057683
Engagement Rate
Google Analytics 4
0.597641 0.502092 0.659445
New Users
Google Analytics 4
5266 886 15552
Sessions
Google Analytics 4
7937.5 1089 39384
Average Session Duration
Google Analytics 4
160.079015 118.79422 216.00479
Bounce Rate
Google Analytics 4
0.388512 0.305868 0.494855
Engagement Rate
Google Analytics 4
0.611986 0.50734 0.696858
CTR
Google Search Console
0.017314 0.011208 0.030537
Clicks
Google Search Console
3207 966 10710
Impressions
Google Search Console
202182 52438 540540
Average Session Duration
Google Analytics 4
147.581127 107.404597 201.152256
Bounce Rate
Google Analytics 4
0.4250375 0.327588 0.531915
Engagement Rate
Google Analytics 4
0.5749625 0.468085 0.67681
New Users
Google Analytics 4
6492 1816 28340
Sessions
Google Analytics 4
8410 2003 48272
User Conversion Rate
Google Analytics 4
0.032792 0.014733 0.065376
Bounce Rate
Google Analytics 4
0.384638 0.303142 0.463941
Average Session Duration
Google Analytics 4
156.184913 128.290682 201.880395
Engagement Rate
Google Analytics 4
0.621268 0.550729 0.716297
CTR
Google Search Console
0.019611 0.012183 0.055304
Clicks
Google Search Console
6235 586 22044
Impressions
Google Search Console
228763 29470 702150
Bounce Rate
Google Analytics 4
0.4799615 0.385542 0.558824
CTR
Google Search Console
0.020534 0.011206 0.036054
Engagement Rate
Google Analytics 4
0.5181115 0.430378 0.608813
Keywords in TOP 10
SEMrush
16 12 31
New Users
Google Analytics 4
2237 615 9606
Position
Google Search Console
30.237774 24.764363 37.25813
Average Session Duration
Google Analytics 4
151.614231 106.736606 192.492366
Bounce Rate
Google Analytics 4
0.489583 0.396259 0.578585
CTR
Google Search Console
0.021857 0.011314 0.03948
Engagement Rate
Google Analytics 4
0.5074835 0.421415 0.60061
Keywords in TOP 10
SEMrush
13.5 5 31
Keywords in TOP 20
SEMrush
14 8 68

To further enhance your understanding of how your website SEO strategies stack up against industry standards, delve into our detailed SEO Industry Benchmarks report. This comprehensive analysis covers essential metrics such as impressions, clicks, CTR, sessions, and conversions across 15 different industries, providing valuable insights into how various sectors optimize their search engine performance.

SEO Benchmarks By Business Type

Compare SEO performance across different business types such as eCommerce, Marketing Agencies, B2B benchmarks, or benchmark SEO KPIs among SaaS providers. This table highlights key SEO metrics for each category, showing median values as well as the top and bottom 25% of performers. This breakdown offers a clear view of where each sector stands in terms of SEO success and identifies potential areas for improvement.
Agency
B2B
Ecommerce
Enterprise
SaaS
B2C
Marketplace
Agency
B2B
Ecommerce
Enterprise
SaaS
B2C
Marketplace
Metric Median Bottom 25% Top 25%
Bounce Rate
Google Analytics 4
0.472705 0.375 0.581776
CTR
Google Search Console
0.013046 0.005059 0.025646
Engagement Rate
Google Analytics 4
0.5208555 0.413772 0.618796
Keywords in TOP 10
SEMrush
12.5 3 29
Keywords in TOP 100
SEMrush
36 9 84
Position
Google Search Console
30.4656635 19.867071 42.265648
CTR
Google Search Console
0.016195 0.008218 0.028169
Position
Google Search Console
28.434765 19.832004 38.599369
Keywords in TOP 100
SEMrush
33.5 9 84
Keywords in TOP 10
SEMrush
14 4 38
Keywords in TOP 3
SEMrush
7 2 19
New Users
Google Analytics 4
2386 621 8465
CTR
Google Search Console
0.017028 0.010361 0.030676
New Users
Google Analytics 4
4459 1209 16271
Position
Google Search Console
25.5622005 17.501143 34.539426
Keywords in TOP 3
SEMrush
7 2 24
Keywords in TOP 20
SEMrush
18 5 66
Keywords in TOP 100
SEMrush
31.5 9 64
CTR
Google Search Console
0.017533 0.009379 0.034036
New Users
Google Analytics 4
2853.5 791 9157
Position
Google Search Console
28.9216785 21.543181 38.193579
Keywords in TOP 3
SEMrush
9 2 23
Keywords in TOP 20
SEMrush
21.5 9 62
Keywords in TOP 100
SEMrush
31 14 86
CTR
Google Search Console
0.013792 0.007256 0.025461
New Users
Google Analytics 4
2811 661 11321
Position
Google Search Console
30.2339045 20.808746 40.385368
Keywords in TOP 3
SEMrush
7 2 23
Keywords in TOP 20
SEMrush
19 7 51
Keywords in TOP 100
SEMrush
35 13 88
CTR
Google Search Console
0.017007 0.009617 0.030676
New Users
Google Analytics 4
3652 943 14748
Position
Google Search Console
26.703132 17.729659 36.594281
Keywords in TOP 3
SEMrush
7 3 23
Keywords in TOP 20
SEMrush
23 7 49
Keywords in TOP 100
SEMrush
33 13 77
CTR
Google Search Console
0.018611 0.011206 0.038225
New Users
Google Analytics 4
4606.5 1035 35835
Position
Google Search Console
29.3694305 21.38107 36.780129
Keywords in TOP 3
SEMrush
5.5 4 13
Keywords in TOP 20
SEMrush
18 9 33
Keywords in TOP 100
SEMrush
36 11 66

Curious about how your SEO performance stacks up? Use the Benchmark Explorer to access detailed SEO benchmarks by industry, including specific metrics like SEO conversion rate benchmarks and SEO CTR benchmarks. Whether you’re looking to gauge performance in SEMrush, Google Analytics 4, Google Search Console, or Ahrefs, our tool covers over 100 industries, providing the insights to the SEO benchmarks.

Learn More: How Does Your SEO Performance Compare to Industry Standards?

How can you determine if your SEO efforts are effective? For instance, if your site’s click-through rate (CTR) is 3.5%, is that competitive? Are your search engine rankings optimizing your conversion rates? Or perhaps your keyword optimization isn’t capturing enough traffic? Our online benchmarking tool provides a clear picture of where you stand. Dive into key SEO benchmarks like keyword rankings, backlink quality, and organic search traffic. These insights help you pinpoint what’s effective and what needs adjustments for your SEO performance to stand against competitors. It’s all about optimizing your site to excel within your industry.

3 Key Benchmarking Areas For SEO You Should Consider:

SEMrush Competitive Analysis

Leverage SEMrush to conduct a thorough competitive analysis. Compare your domain’s performance against competitors on metrics like keyword rankings and site traffic. This insight is crucial for adjusting your strategies to target areas where you can gain an edge.

Ahrefs Backlink and Content Benchmarks

Utilize Ahrefs to evaluate the quality and quantity of backlinks compared to your industry peers, as well as to analyze the content gap. Understanding these metrics is essential for enhancing your site’s authority and improving SERP positioning.

Google Search Console Insights

Use Google Search Console to monitor your site’s search traffic and performance on Google SERPs. Analyze your SEO CTR benchmarks and identify which queries are driving traffic, allowing you to refine your SEO tactics based on what’s working best.

New Feature: Instantly Track & Benchmark SEO Metrics with Databox!

The Benchmarks feature in the Databox app provides real-time insights from anonymized data collected from thousands of websites. This powerful tool lets you track and compare SEO KPIs such as keyword rankings, domain authority, page backlinks, and organic search traffic. Quickly identify your website’s competitive strengths and areas for improvement. Leverage industry insights for strategic planning, or use robust data to validate your SEO expertise with clients. It’s the ultimate way to stay ahead with accurate SEO benchmarks.
Create Your First Dashboards and Compare Benchmarks No credit card required. Your data is safe and secure with Databox.

Benchmark Your Favorite SEO Tools with Databox

Leverage Databox to elevate your SEO performance by benchmarking with trusted tools. Databox allows you to compare your SEO metrics against industry benchmarks, giving you a clear way to see how your strategies align with or diverge from industry norms.

Databox provides two primary ways for benchmarking SEO: directly within our dashboards for real-time insights, and through the Benchmark Explorer for detailed analysis. This dual approach lets you integrate data from your favorite SEO tools, analyze trends, and refine strategies based on keyword-focused, comparative reports.
Semrush top 10 keywords
semrush top 10 keywords benchmarks

Key Benchmarked Metrics for SEMrush:

Use SEMrush to assess your keyword performance and search engine visibility. Critical metrics include keyword ranking positions, search volume trends, and competitive keyword gaps. Benchmarking these metrics helps you understand your competitive landscape and identify strategic opportunities to capture more organic traffic.

GA4 engagement rate
google analytics 4 engagement rate benchmarks

Key Benchmarked Metrics for GA4:

Google Analytics 4 provides comprehensive insights into user interactions on your website. Important metrics to benchmark include user acquisition sources, engagement rates, and conversion rates from organic search traffic. Tracking these metrics through GA4 helps you fine-tune your content and user experience to boost retention and conversion, aligning your site with best SEO practices.

Ahrefs domain ranking
ahrefs domain position benchmarks

Key Benchmarked Metrics for Ahrefs:

Ahrefs is instrumental in analyzing your backlink profile and content's SEO performance. Focus on metrics such as new and lost backlinks, domain ratings, and the organic traffic value of your ranked keywords. These benchmarks are vital for evaluating the strength and quality of your backlinks, guiding you in optimizing your off-page SEO tactics.

Easily Benchmark, Monitor, and Visualize Your Key SEO Metrics & KPIs

With Databox you can streamline your data management in one intuitive platform. Effortlessly benchmark your SEO metrics performance against industry standards while you track and visualize key metrics. Generate comprehensive reports to understand trends, make informed decisions, and drive business growth—all from a single application.

Benchmark just about any SEO Metrics Against Competitors

Efficiently monitor your SEO tactics by comparing key metrics such as search rankings, organic traffic, and SERP features against industry benchmarks. Set your benchmarks to reflect specific industry characteristics, company size, or market focus, and view your relative performance with intuitive, color-coded charts for immediate insight.

benchmarks in databox dashboard

Visualize SEO Benchmarks on Your Dashboard

Elevate your SEO planning by incorporating real-time benchmark data directly on your Databox dashboards. Having access to such comparative insights is transformative, enabling you to visualize how your efforts measure up against industry benchmarks effectively. With Databox, you can integrate these benchmark lines into your visualizations, reports, and scorecards.

Benchmarking SEO: Key Metrics for Strategic Success

Tracking the right SEO KPIs (key performance indicators) isn’t just about collecting data. It’s about using that information to make smart decisions. Our experts have put together a list of key SEO metrics to help you measure and improve your website’s performance. By understanding and tracking these metrics, you can see better engagement and more conversions. Focus on areas that bring in traffic and boost your search rankings. This approach ensures your SEO efforts not only increase visibility but also improve the user experience and help you reach your business goals.

Most Important SEO Performance KPIs

Organic Traffic

This is a foundational metric for SEO, measuring the number of users who visit your site from search engine results. It helps gauge the overall visibility and effectiveness of your SEO strategies.

Keyword Rankings

Monitoring where your keywords rank on search engine results pages (SERPs) is essential for understanding how visible your content is to potential visitors. This metric is directly tied to your SEO efforts and impacts organic traffic.

Conversions from Organic Traffic

Beyond driving traffic, the ultimate goal of SEO is to convert visitors into customers or leads. Tracking conversions from organic search tells you how well your site engages and converts visitors, directly linking SEO to revenue.

Backlinks

The number and quality of backlinks to your website are crucial for SEO as they significantly affect your domain authority and ranking. This metric reflects the trust and credibility of your site from the perspective of search engines.

Click-Through Rate (CTR)

This measures the percentage of users who click on your link after seeing your SERP entry. A higher CTR indicates that your page titles and meta descriptions are effective and enticing to searchers.

Core Web Vitals

These are a set of specific factors that Google considers important in a webpage's overall user experience, including loading performance, interactivity, and visual stability. They are part of Google's ranking factors and are critical for maintaining a healthy, high-performing website.

Indexed Pages Sources

The number of pages from your website that search engines have crawled and added to their index. This metric is crucial as it impacts how much of your site is visible to search engines and can be served to users in search results.

SERP Visibility

This metric measures your presence in search results, including not just traditional rankings but also features like local packs, featured snippets, and knowledge panels. It helps you understand the breadth of your visibility across different types of search queries.

How Databox Benchmarks Are Revolutionizing Industry Practices Through Partner Collaboration

Benchmark Groups serve as a powerful and intuitive resource, enabling you to form your own groups for comparing critical business performance metrics against data from peer organizations. This process not only highlights your strengths and weaknesses but also delivers essential insights tailored to your industry. Our strategy of integrating co-branded surveys with collective benchmark insights is transforming how agencies understand market dynamics and refine their strategies more effectively, ensuring a more informed approach to competitive positioning and strategic planning.

The benefits of our Benchmark Partner Program

  • Create original content that AI can’t match, and watch as our partners’ social media posts receive significantly more engagement. Reach out to prospects in innovative ways, moving beyond traditional pain-point pitches to involve them in your research. This has boosted response rates from below 5% to over 30%.
  • Reach out to prospects in innovative ways, moving beyond traditional pain-point pitches to involve them in your research.
  • Upselling services to existing clients has become much easier. Using KPI benchmarks, we help you engage in strategic planning and set realistic goals with your clients for the next 6 months to a year.
  • We are turning (benchmark) conversations with clients into upsell opportunities – for example, one client realized they need to focus on improving their lead management and tracking, the inside marketer for another client recently asked us for ways to improve their marketing. And, we’re just getting started with discovery calls for our clients.
  • The benchmark data proved invaluable as it provided a broader perspective, filling in knowledge gaps for the clients about their performance context—something they initially lacked. This not only established our credibility but also facilitated a consultative selling approach where the clients effectively sold themselves on our solutions

Instantly Benchmark Your Company’s Performance

Gain valuable insights that will help your business make better decisions around strategy, goal setting, and overall performance. Start a 14-day trial of our Growth plan and get access to a suite of AI-powered features, including benchmarks.

Start 14-Day Growth Plan Trial Now

SEO Benchmark FAQs?

Got questions about Databox and our Benchmark Groups? Browse frequesntly asked questions to learn how we can help you benchmark and compare your SEO metrics.

What is Databox?

Databox is a powerful business analytics software that allows you to create customized, interactive dashboards. It helps you gather, analyze, and present data from various sources in one unified platform, making it easier to monitor performance and make data-driven decisions. With Databox, you can also visualize key metrics, track progress towards your goals, report on your findings, set and revise targets, benchmark your performance against industry standards, and even forecast future trends.

What kind of data can I visualize with Databox?

Databox allows you to benchmark a variety of business metrics, including sales performance, SEO, PPC, marketing analytics, and financial metrics. You can compare these against industry standards to measure your company’s performance metrics.

What is SEO benchmarking?

SEO benchmarking involves measuring your website’s performance against set standards or competitors’ metrics within the industry. It helps in understanding how well your site ranks in search engines based on various SEO metrics such as keyword rankings, backlinks, organic traffic, and conversion rates. By identifying where you stand, you can make informed decisions to improve your SEO strategies.

How to benchmark SEO traffic?

To benchmark your SEO traffic, start by collecting data on your current organic traffic levels from tools like Google Analytics. Compare these figures against industry averages to assess your performance. Focus on tracking changes in traffic over time and analyzing the impact of specific SEO actions. Key metrics to examine include visitor counts, sources of traffic, and engagement rates, which provide a comprehensive view of your SEO traffic performance. You can perform this analysis directly in Databox by building your dashboards or using the Benchmark Explorer. Integrating your data from tools like Google Analytics into the Databox app is particularly effective. This integration facilitates seamless access to and comparison of your organic traffic levels, enhancing your ability to monitor and refine your SEO strategies.

Which SEO benchmarks can I compare in Databox?

In Databox, you can compare a wide range of SEO benchmarks, including but not limited to organic sessions, keyword rankings, conversion rates from organic traffic, bounce rates, click-through rates (CTR), and backlinks. The platform allows you to visualize these metrics and compare them with industry standards to gauge your SEO effectiveness.

Do I need any technical skills to use Databox?

No, you don’t need any technical skills to use Databox. Our intuitive drag-and-drop builder and one-click templates make it easy for anyone to create and customize dashboards. Plus, we offer super support and an assisted setup service to help you get started and make the most of the platform.

How can Databox help improve decision-making?

Databox helps improve decision-making by providing real-time, data-driven insights. Our AI-powered summaries highlight key performance changes and offer ideas for improvement, while interactive features allow you to drill down into the data for a deeper understanding. This enables more informed and timely decisions.

How secure is my data with Databox?

Your data is secure with Databox. We offer enhanced security features such as Force SSO, Two-Factor Authentication, and Advanced Password Protection to ensure your data is protected at all times.

Can I use Databox on mobile devices?

Yes, Databox is fully mobile-ready. You can access and view your dashboards in our mobile app, ensuring you have critical data at your fingertips no matter where you are. Also, our Databox web app is responsive and should work on most mobile devices with larger screens. But for the best experience, please use a desktop device.

How to benchmark web vitals?

Currently, Databox doesn’t support benchmarking web vitals directly. However, you can still monitor your web vitals using other tools, like Google Search Console or Lighthouse, and manually compare the data with industry standards. Stay tuned, as we’re always working on new features to enhance our platform and may support web vitals benchmarking in the future.

Can I create dashboards combining data from different sources?

Yes! In fact, we recommend doing this to get a comprehensive view of performance. Databox dashboards are used for digital marketing and lead generation performance tracking. Inside the dashboard builder, you can swap through different data sources you’ve connected and pull whatever metrics you need right into your dashboard.

Is Databox Benchmark Groups Free?

Yes, joining Databox Benchmark Groups is free. You can access and compare a wide range of metrics using data from thousands of companies at no cost. This allows businesses of any size to benchmark their performance against industry standards without any financial commitment.