How to Track YouTube Channel Performance with Databox

As you know, words aren’t enough for your business marketing and YouTube has become a very important marketing tool for any company in any industry. It has over a billion users and every day people spend hundreds of millions of hours on YouTube and generate billions of views.

Your company is probably already a part of the YouTube platform and has it’s own branded YouTube channel. Now it’s time to start tracking metrics and get a better understanding of visits to your channel page and videos.

To get your YouTube channel performance into Databox, you will need to have a Google Analytics account. Google Analytics is a free analytics tool available to integrate with Databox.

YouTube provides a simple interface for entering your Google Analytics ID so that you can begin analyzing traffic to your videos in no time.

Let’s look at how to set it up:

Step 1: Set up a new web property in Google Analytics:

You can connect channel’s metrics with an existing property, but it’s better to create a new one.

Track YouTube Channel Performance in Databox
  1. Sign in to your Google Analytics account.
  2. Select the Admin tab.
  3. In the Account column, use the dropdown menu to select the account to which you want to add the property.
  4. In the Property column, select Create new property from the dropdown menu (you need to have edit permission to do that).
  5. Enter the Website Name (channel’s name).
  6. Enter the Website URL (enter your YouTube channel’s URL).
  7. Select an Industry, Category and Reporting Time Zone.
  8. Click Get Tracking ID and copy it.

Step 2: Enter the Google Analytics tracking ID into YouTube.

Track YouTube Channel Performance in Databox
  1. Sign in to your YouTube account.
  2. Go to your YouTube Advanced settings (navigate to your user avatar image – top right corner – and click Creator studio – choose Channel (left sidebar) and then Advanced).
  3. At the bottom, paste your tracking ID into the Google Analytics property tracking ID.
  4. Click Save.

Step 3: Connect Google Analytics with Databox

On Mobile:

  1. Open and login in your Databox Mobile App.
  2. Navigate to the AccountDatacards setupCreate new Datacard.
  3. Select Google Analytics.
  4. Select metrics that you want on your YouTube Databoard.
  5. Connect to your Google Analytics account and choose the newly created Google Analytics web property (YouTube).

On Web:

  1. Login to the Databox web app.
  2. Create a new Datacard by clicking on the green box.
  3. Choose the Simple Datacard Setup.
  4. Select Google Analytics.
  5. Select metrics that you want on your YouTube Databoard.
  6. Connect to your Google Analytics account and choose the newly created Google Analytics web property (YouTube)

Here is also a video presentation for those who don’t want to read 😉

Now you have all the metrics from your YouTube channel in your Databox app. You can also get custom metrics from YouTube with our Query Builder (read more about Query Builder).

This article was last updated on February 3, 2017