- Google Analytics 4
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- HubSpot Service
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B2B marketing programs for small tech teams, built to get you on the shortlist and run like the full department you can’t afford to hire.
New North runs B2B marketing for scrappy tech companies that need the output of a full marketing department without hiring one. Buyers decide who they’re considering long before they contact anyone, so we build the programs that get you onto that shortlist:
- Authority: the reputation your category checks before it calls.
- Reach: steady presence for the 95% of buyers who aren’t ready to buy yet.
- Pursuit: named-account plays, measured on replies.
Most companies need two of the three. Every program is measured against pipeline, not activity.
Our reporting connects the data to what we know about the client. The numbers show what changed. Our notes from client calls, plans and past work explain why it changed and what to do next. We also check each comparison before it reaches a client, because a trade show spike, a tracking change or two sources that disagree can make a percent change misleading.
We work in HubSpot, Salesforce, GA4, Google Ads, LinkedIn Ads, Search Console, and more. We are part of the Marketers In Demand collection of agencies, and we have been recognized on the Inc. 5000 list three years in a row. We also host Tech Qualified, a podcast for scrappy B2B tech teams.