Greenfire Strategy helps marketing, sales, and service leaders at mid-market B2B companies (hard tech, manufacturing, B2B SaaS, sustainability) get their growth engine pulling in one direction. We start with strategy, then build the systems and reporting that make the plan measurable.
We’re not a traditional agency. We don’t sell deliverables or outsourced labor. We work alongside your existing team toward the business results you’ve been tasked with, and we build change management into every strategy, because a plan nobody adopts changes nothing.
What we do with Databox:
"Greenfire Strategy is an exceptional digital agency that consistently delivers outstanding results. Their dedication to understanding their clients & target audiences sets them apart. What's truly impressive is their ability to select the right technology solutions & continuously innovate their processes. Working with Greenfire is even more enjoyable because of their positive, collaborative approach. They not only focus on achieving results but also create a fun & productive working environment."
Most reporting counts what a team did: emails sent, posts published, tickets closed. Our Proof Pack in Databox connects those numbers to what the business cares about: pipeline, revenue, and retention, so a CMO or CRO can see whether the strategy is working. We agree on the metrics before we build anything, so the dashboard answers the questions leadership is already asking.
When each team defines “qualified lead” or “churn” differently, every meeting becomes an argument about the data. We use Databox to put HubSpot data and metric definitions in one place, so the three teams work from the same numbers. This is the reporting side of the alignment work we do in every Growth Plan.
A HubSpot audit tells you what’s broken. It doesn’t tell you whether the fixes took hold. After an audit or onboarding, we set up Databox dashboards that track adoption and data quality over time, so you can see whether the team is using the system the way the plan assumed. Change management is part of our strategies because adoption is what makes them work, and this is how we measure it.
Leaders at 50–1,000 person companies often get a different report from each team and no single view. We build one executive view across HubSpot and the other sources the client already runs, such as ads and web analytics. It’s short enough to review in a leadership meeting and specific enough to act on.
Most companies write messaging from opinions about why customers buy. We pulled two years of CRM records, notes, emails, and call transcripts for a client’s closed-won deals and used Databox to sort them into the problems customers were hiring the client to solve. Databox grouped and counted those problems and turned them into a chart. The client now knows which problems come up most often and builds sales and marketing messaging around the ones that matter to their ideal customer. It works for any company with a few hundred closed deals and a CRM full of notes nobody has had time to read.
Customers rarely complain before they leave, and they rarely say “sell me more” before they expand. For one client, we built an automated scan of customer service interactions across Databox and HubSpot. It flags two things: accounts showing signs of struggle before they complain, and happy accounts that show potential for expansion. The account manager gets a notification either way, so they can step in early or start a cross-sell or upsell conversation while the customer is already positive. Support conversations that used to sit in a ticketing system now feed retention and growth.