3Sixty Agency

Hagopian World of Rugs is a long-established brand known for quality, craftsmanship, and design excellence. As part of their ongoing retail promotions, 3Sixty Agency partnered with Hagopian to develop a social media advertising strategy that could capture attention, communicate urgency, and drive traffic—both in-store and online—during key promotional periods. Our objective was to create a digital campaign that combined strong visual appeal with audience precision. By leveraging Facebook’s targeting capabilities, we focused on engaging niche audiences most likely to convert, such as homeowners with an interest in interior design, home renovation, and luxury home goods. Our Approach We started by analyzing Hagopian’s existing customer base and campaign history to identify the audiences most responsive to their offers. With those insights, we crafted a series of Facebook ads designed to balance brand sophistication with promotional energy. Each ad featured high-impact imagery of Hagopian’s signature rugs paired with concise, benefit-driven copy that highlighted the limited-time nature of the promotions. https://3sixty.agency/showcases/hagopian-social-ads/

GST Michigan Works! plays a vital role in connecting job seekers and employers across the region—supporting workforce growth, economic development, and community resilience. To better communicate their impact, GST partnered with 3Sixty Agency to create Talent Talk, a quarterly publication designed to celebrate success stories, share data-driven insights, and highlight the organization’s ongoing role in shaping Michigan’s workforce. The result is a print and digital report that not only informs but inspires—transforming program updates into compelling narratives of progress, opportunity, and collaboration. Our Approach Our goal was to elevate GST’s communications from traditional reporting to strategic storytelling. We developed Talent Talk as a hybrid between an annual report and a magazine—designed to be equally at home in a board meeting or a community event. The design emphasized clarity, accessibility, and pride of place. Vibrant photography, clean data visualization, and modern typography came together to make workforce outcomes tangible and relatable. https://3sixty.agency/showcases/gst-talent-talk/